Song Review: Primrose – Primrose

Primrose - PrimroseMusic quality aside, it’s always nice to see the debut of a unique K-pop configuration. An idol duo is hardly a new idea, but we don’t see many of them within the industry. Primrose aim to break that pattern, stuffing all the bombast of a group comeback into two skilled performers. Judging by their self-titled debut track, the girls are more than up for the task.

While I don’t find Primrose all that engaging as a song, I’m impressed with its strong vocals and inventive production. Its big-voiced power notes feel very SM Entertainment in execution, while its undulating groove pulls from the darker undertones of girl group K-pop. The production is intentionally fitful and I appreciate the moments when it goes a little bonkers. The chorus has a very cool backdrop, opening with sludgy hits of bass before adding guitar and skittering drum beats. Predictably, I long for a stronger melody over the top. But, there’s enough going on underneath to make this hook interesting.

After a brief rap verse, Primrose moves into a languid detour leading into its second chorus. The structure is creative, but keeps the song from finding the big standout moment it needs to really establish itself. Right now, this feels more like “potential” than “potential fulfilled.” On the plus side, that gives us a lot to look forward to in the future. If Primrose can find the right song to showcase their skills, they could easily become a 2023 dark horse.

Hooks 7
 Production 9
 Longevity 8
 Bias 8

Grade: B-

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