{"id":178808,"date":"2025-04-09T12:34:24","date_gmt":"2025-04-09T12:34:24","guid":{"rendered":"https:\/\/som2nynetwork.com\/business\/marketing\/how-to-convince-your-marketing-team-to-implement-new-tools-backed-by-science\/"},"modified":"2025-04-09T12:34:24","modified_gmt":"2025-04-09T12:34:24","slug":"how-to-convince-your-marketing-team-to-implement-new-tools-backed-by-science","status":"publish","type":"post","link":"https:\/\/som2nynetwork.com\/?p=178808","title":{"rendered":"How To Convince Your Marketing Team To Implement New Tools [Backed By Science]"},"content":{"rendered":"


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\"How<\/span><\/p>\n

Getting marketing teams to adopt new software isn\u2019t easy.<\/p>\n

Even if your current toolset is substandard, sometimes people get comfortable with what they have. But, when fear of the unknown<\/a>\u00a0is allowed to prevent positive change, teams run massive risks, including:<\/p>\n

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  1. Stagnation. The marketing industry moves fast, and getting left behind can be fatal for your organization.<\/li>\n

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  2. Reduced efficiency. Sure, maybe your current processes aren\u2019t technically broken. But, if they\u2019re not organized and optimized, you\u2019re trading greater success for status quo.<\/li>\n

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  3. Wasted money. Adopting new software costs money, both for the product itself, and the time spent training new staff. So, if a marketing IT project fails, someone will be on the hook. This ties back into point number one above.<\/li>\n

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    Using substandard tools puts businesses at risk for poor performance. But, changing means pushing people out of their comfort zone, which is definitely easier said than done. So, what\u2019s the solution?<\/p>\n

    Implementing a smart user adoption strategy.<\/p>\n

    By showing your team a better future and strategically easing them into new processes, you can increase your odds for success dramatically. Best of all, it also makes onboarding your marketing department onto a new tool a lot easier.<\/p>\n

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    How to Convince Your Marketing Team to Implement New Tools (Backed By Science)<\/p>\n

    Click To Tweet<\/svg><\/a><\/div>\n<\/div>\n<\/div>\n

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    What We Talk About When We Talk About User Adoption Strategy<\/h2>\n

    \u201cUser adoption strategy\u201d is a corporate-sounding term for \u201cgetting people to use a new piece of software, consistently.\u201d As you know, it’s not as easy as it sounds.<\/p>\n

    70% of digital transformations that companies take on fall short of their objectives.<\/a><\/p>\n

    If you want to successfully onboard your team onto any new tool, having this kind of strategy will be essential.<\/p>\n

    Putting this together involves a few things:<\/p>\n