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Britain\u2019s pubs are preparing for a bumper FA Cup Finals weekend, with up to 14 million people expected to hit the bars across the country and spend an estimated \u00a3507m.<\/p>\n
According to new research from Carling – the official beer partner of the Emirates FA Cup and Adobe Women\u2019s FA Cup – more than half (55%) of Brits plan to watch one or both of this weekend\u2019s finals, with two in five (40%) choosing to do so at a pub, bar or other venue.<\/p>\n
Fans heading out for the games are expected to spend on average \u00a335 per person during their visit, delivering a significant boost to pubs and bars nationwide as they capitalise on the sales.<\/p>\n
What\u2019s more, 40% of people said they are more likely to go to a pub or bar to watch the Emirates FA Cup final than they would be for a normal league game.<\/p>\n
When it comes to matchday drinks, beer was the clear favourite, preferred by 42% of respondents compared to just 10% who chose wine and 6% opting for spirits and mixers.<\/p>\n
Lee Willett, Carling Brand Director at Molson Coors Beverage Company, said: \u201cThe FA Cup is such a special tournament in both the men and women\u2019s games, and a real key date in England\u2019s sporting calendar. Few things pair better with a blockbuster match than a proper pint, and the numbers back it up. If you\u2019re screening the game, make sure the bar is well-stocked with go-to lagers brands that football fans look for.\u201d<\/p>\n
Carling, which became the first brand to sponsor both men\u2019s and women\u2019s FA Cups in 2023, was the lager brand consumers most associated with football in a recent survey by market intelligence firm Pro Quo1. It is also one of the top-selling lagers in the UK on-trade, selling more pints \u2013 290m \u2013 in hospitality venues than any other in the year to the end of January 20252.<\/p>\n
The post BRITS TO POUR \u00a3500M INTO PUBS AND BARS OVER FA CUP FINALS WEEKEND<\/a> appeared first on Bar Magazine<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":" Britain\u2019s pubs are preparing for a bumper FA Cup Finals weekend, with up to 14 million people expected to hit the bars across the country and spend an estimated \u00a3507m. According to new research from Carling – the official beer partner of the Emirates FA Cup and Adobe Women\u2019s FA Cup – more than half […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[73178,1685,38693,618,67625,6933,16851,4766],"dealstore":[],"offerexpiration":[],"class_list":["post-243044","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-500m","tag-bars","tag-brits","tag-cup","tag-finals","tag-pour","tag-pubs","tag-weekend"],"yoast_head":"\n