{"id":284125,"date":"2025-06-09T18:35:45","date_gmt":"2025-06-09T18:35:45","guid":{"rendered":"https:\/\/som2nynetwork.com\/adventure\/brazil-launches-new-training-course-for-ecotourism-and-adventure-experts\/"},"modified":"2025-06-09T18:35:45","modified_gmt":"2025-06-09T18:35:45","slug":"brazil-launches-new-training-course-for-ecotourism-and-adventure-experts","status":"publish","type":"post","link":"https:\/\/som2nynetwork.com\/?p=284125","title":{"rendered":"Brazil Launches New Training Course for Ecotourism and Adventure Experts"},"content":{"rendered":"


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Brazil expanded its presence as a global leader in ecotourism and adventure travel with a new training module on the Brazil Travel Specialist (BTS) platform<\/a>. The initiative, led by the Brazilian Tourist Board (Embratur) in partnership with Sebrae (<\/span>Support Service for Micro and Small Enterprises)<\/span>, was officially launched during AdventureELEVATE Latin America 2025, a major event hosted by the Adventure Travel Trade Association (ATTA) in Bonito, one of Brazil\u2019s premier adventure tourism destinations.<\/span><\/p>\n

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Photo Courtesy Embratur and Sebrae<\/figcaption><\/figure>\n

With destinations such as Chapada dos Veadeiros, Pantanal, Rota das Emo\u00e7\u00f5es, Ilhabela, and Foz do Igua\u00e7u, Brazil offered a diverse portfolio for adventure-seeking travelers. The course was designed to train international travel professionals to become true experts in Brazil’s most iconic nature and adventure destinations.<\/span><\/p>\n

“Brazil is the perfect destination for those seeking adventure, ecotourism, and fun. We want professionals around the world to be well-prepared to promote these experiences, understanding our attractions, infrastructure, and strategic opportunities in depth,” said Marcelo Freixo, President of Embratur<\/a>. “This new module strengthened Brazil\u2019s leadership in this segment and reinforced our position as a competitive, diverse, and sustainable destination.”<\/span><\/p>\n

\u201cThe Brazil Travel Specialist once again showcases Brazil\u2019s leadership in promoting professional-level adventure and ecotourism services to the international market. It is an example for other countries on how to provide practical tools to organizations across a nation in order to improve their capabilities and services,\u201d said Nicol\u00e1s Caram, Latin America Director at the Adventure Travel Trade Association<\/a>.<\/span><\/p>\n

\u201cDuring AdventureELEVATE Latin America, we launched the Brazil Travel Specialist platform in collaboration between Embratur and ATTA, reaching over 50 specialized Brazilian businesses and 50 international tour operators and journalists. We will continue supporting the delivery of such opportunities to people and destinations with the potential to attract adventure travelers from around the world,\u201d added Caram.<\/span><\/p>\n

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Photo Courtesy Embratur and Sebrae<\/figcaption><\/figure>\n


Brazil Travel Specialist: Free, Flexible & International<\/b><\/h4>\n

Launched through a strategic partnership between Embratur and Sebrae Nacional, the Brazil Travel Specialist platform is free and available in both English and Spanish. It has already attracted over 1,500 registered users from countries such as Argentina, the United States, Spain, the United Kingdom, Peru, and Paraguay, and had issued over 400 certifications.<\/span><\/p>\n

The new module joined a growing portfolio of thematic content available in video, imagery, promotional materials, and expert insights. Users could personalize their learning journeys based on their client profiles. After completing the training, participants received the Brazil Travel Specialist certificate, recognized by Embratur.<\/span><\/p>\n

Certified professionals also gained access to exclusive benefits, such as invitations to famtours in Brazil and marketing support materials to better promote the country abroad.<\/span><\/p>\n

\ud83c\udf10 Access the platform:<\/span> www.BrasilTravelSpecialist.com<\/span><\/a><\/p>\n

Empowering Local Business and Sustainable Development<\/b><\/h4>\n

According to D\u00e9cio Lima, President of Sebrae Nacional<\/a>, the training directly benefited Brazil\u2019s small tourism businesses:<\/span><\/p>\n

“This was a strategic action to promote Brazil globally. Nearly 95% of tourism businesses in Brazil are small enterprises. Supporting their growth through professional training helped generate more jobs and income across the country.”<\/span><\/p>\n

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Photo Courtesy Embratur and Sebrae<\/figcaption><\/figure>\n

Spotlight on Bonito and AdventureELEVATE Latin America 2025<\/b><\/h4>\n

Held in Bonito from 27-30 April 2025, AdventureELEVATE Latin America<\/a> gathered global tour operators, travel agents, and marketing experts to share insights and promote sustainable adventure travel. The event featured:<\/span><\/p>\n