{"id":344223,"date":"2025-12-14T21:11:06","date_gmt":"2025-12-14T21:11:06","guid":{"rendered":"https:\/\/som2nynetwork.com\/business\/real-estate\/geek-estate-5-0-is-here\/"},"modified":"2025-12-14T21:11:06","modified_gmt":"2025-12-14T21:11:06","slug":"geek-estate-5-0-is-here","status":"publish","type":"post","link":"https:\/\/som2nynetwork.com\/?p=344223","title":{"rendered":"Geek Estate 5.0 is Here"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>It\u2019s been 591 days since our\u00a0<a href=\"https:\/\/geekestateblog.com\/futurizing-with-geek-estate-4-0\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Geek Estate 4.0 release<\/a>. I\u2019m excited to say, that\u00a0<em>Geek Estate 5.0 is here<\/em>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter  wp-image-24392\" src=\"https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/GEM-1500_Horz_Full-1024x326.png\" alt=\"\" width=\"525\" height=\"167\" srcset=\"https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/GEM-1500_Horz_Full-1024x326.png 1024w, https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/GEM-1500_Horz_Full-300x96.png 300w, https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/GEM-1500_Horz_Full-768x245.png 768w, https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/GEM-1500_Horz_Full-1536x489.png 1536w, https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/GEM-1500_Horz_Full-700x223.png 700w, https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/GEM-1500_Horz_Full.png 1635w\" sizes=\"(max-width: 525px) 100vw, 525px\"\/><\/p>\n<p>Special thanks to\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/darian-woolley\/\">Darian Woolley<\/a> for tackling all the design updates\u00a0Jessica Wright\u00a0and I asked for,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/jeffrey-ognita-44037755\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jeff Ognita<\/a> for the base 4.0 design work (and some parts of 5.0), plus to <a class=\"mighty-mention navigate\" href=\"https:\/\/community.geekestate.com\/members\/1190092\" data-user-id=\"1190092\">Dustin\u00a0DeVries<\/a> and his team at\u00a0<a href=\"https:\/\/caffeineinteractive.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Caffeine Interactive<\/a>\u00a0to coding\/deploying the final designs.<\/p>\n<p>The majority of the design refresh focused on\u00a0<a href=\"https:\/\/www.geekestate.com\/gem.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">the GEM landing page<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24389\" src=\"https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/geek-estate-gem-5-1024x619.png\" alt=\"\" width=\"599\" height=\"362\" srcset=\"https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/geek-estate-gem-5-1024x619.png 1024w, https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/geek-estate-gem-5-300x181.png 300w, https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/geek-estate-gem-5-768x464.png 768w, https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/geek-estate-gem-5-1536x928.png 1536w, https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/geek-estate-gem-5-2048x1238.png 2048w, https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/geek-estate-gem-5-700x423.png 700w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\"\/><\/p>\n<p>Notes and goals impacting the redesign strategy:<\/p>\n<ul>\n<li>We went\u00a0<em>dark<\/em>. When Mighty Networks delivered design mock-ups for\u00a0<a href=\"https:\/\/apps.apple.com\/us\/app\/gem-geek-estate-mastermind\/id6754100694\">the iOS<\/a>\/<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.mightybell.geekestate\">Android apps<\/a>, we fell in love with the straight black splash screen. So much so that we hard pivoted the GEM web designs already close to final to match the splash screen design-wise.<\/li>\n<li>As a result of feedback sessions with GEMineers, we centered in on \u201cWhere Proptech Leaders Belong\u201d as GEM\u2019s primary tag line.<\/li>\n<li>Went back to \u201cGEM 1500,\u201d ditching the Crystal\/Diamond tiers entirely. The goal is to remove the \u201cwhat\u2019s the right GEM tier for me?\u201d question we still get. If you want community, support, events, fundraising help, and connections\u2026<a href=\"https:\/\/www.geekestate.com\/gem.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">GEM<\/a>\u00a0is the answer. If all you care about is content, sign up for\u00a0<a href=\"https:\/\/crystal.geekestate.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Crystal<\/a>.<\/li>\n<li>Highlight\u00a0the iOS and Android apps\u00a0in the header.<\/li>\n<li>Lean in to the focus on chapter markets (Bay Area\/NorCal, NYC, Denver, and Seattle)\u00a0<a href=\"https:\/\/crystal.geekestate.com\/finding-the-one-relationship-that-changes-everything-transmission-334\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">where we have local ambassadors<\/a>\u00a0(thanks\u00a0<a class=\"mighty-mention navigate\" href=\"https:\/\/www.linkedin.com\/in\/heatheraharmon\/\" data-user-id=\"14907276\">Heather Harmon<\/a>,\u00a0<a class=\"mighty-mention navigate\" href=\"https:\/\/www.linkedin.com\/in\/pierrecalzadilla\/\" data-user-id=\"1492653\">Pierre Calzadilla<\/a>, and\u00a0<a class=\"mighty-mention navigate\" href=\"https:\/\/www.linkedin.com\/in\/mchoey\/\" data-user-id=\"1271964\">Mark Choey<\/a>).<\/li>\n<li>Highlight\u00a0<a href=\"https:\/\/crystal.geekestate.com\/gem-ventures-a-proptech-operative-investor-collective-transmission-337\/\">GEM Ventures<\/a>\u00a0and\u00a0branded apps\u00a0as core pillars of GEM membership.<\/li>\n<\/ul>\n<p>The\u00a0<a href=\"https:\/\/www.geekestate.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Geek Estate home page was also re-designed<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24390\" src=\"https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/geek-estate-hp-5-1024x698.png\" alt=\"\" width=\"600\" height=\"409\" srcset=\"https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/geek-estate-hp-5-1024x698.png 1024w, https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/geek-estate-hp-5-300x205.png 300w, https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/geek-estate-hp-5-768x524.png 768w, https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/geek-estate-hp-5-1536x1047.png 1536w, https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/geek-estate-hp-5-2048x1396.png 2048w, https:\/\/geekestateblog.com\/wp-content\/uploads\/2025\/12\/geek-estate-hp-5-700x477.png 700w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/p>\n<p>Notes and goals:<\/p>\n<ul>\n<li>Swapped the bottom portion about GEM to black, without making the entire page dark, to maintain some separation between Geek Estate and GEM.<\/li>\n<li>Highlight local ambassadors to put a larger emphasis on the people curating relationships and events.<\/li>\n<\/ul>\n<p>From a business perspective, we also revamped\u00a0<a href=\"https:\/\/www.geekestate.com\/pricing.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">GEM\u2019s new member pricing structure<\/a> as part of this release. We\u2019ve been due for a price increase for several years, but have held off because\u2026well, the reality is that the macro proptech market is not favorable (difficult fundraising environment for startups and increased financial controls at larger organizations). However, over and over, I\u2019ve heard from those who show up to events and engage regularly that we\u2019re undercharging. Increasing prices is one way to increase the chances members prioritize engagement. New membership pricing is now $1,250 per year in chapter markets (Seattle, Bay Area, NYC, and Denver), and $750 in all other markets. Those living in formal chapter markets, are pre-paying for two dinners per year and an increase in local networking events. Finally, there\u2019s also a professional services tier at $1,500 per year, and a lifetime membership available for $15,000.<\/p>\n<p>While we always want these launch days to come sooner than they do, at least it didn\u2019t take us over 2,000 days between releases (the span between\u00a0<a href=\"https:\/\/geekestateblog.com\/geek-estate-3-0-the-facelift-1825-days-too-late\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">3.0<\/a>\u00a0and 4.0). I\u2019ll chalk that up as a win. Onward and upward.<\/p>\n<p dir=\"ltr\">Would love to hear whether the website gives an accurate first impression of overall value, analysis, and networking to the membership base. Any feedback or suggested improvements would be welcome.<\/p>\n<p dir=\"ltr\"><i><b><strong class=\"italic\">My personal ask:<\/strong><\/b><\/i> GEM is primarily driven by referrals, you can enable us to invest more in the membership experience by helping us grow. Please send <a href=\"https:\/\/www.geekestate.com\/gem.html\">the GEM website<\/a> on to a founder, executive, VC, or tech-forward practitioner who you believe will value the community.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s been 591 days since our\u00a0Geek Estate 4.0 release. I\u2019m excited to say, that\u00a0Geek Estate 5.0 is here. Special thanks to\u00a0Darian Woolley for tackling all the design updates\u00a0Jessica Wright\u00a0and I asked for,\u00a0Jeff Ognita for the base 4.0 design work (and some parts of 5.0), plus to Dustin\u00a0DeVries and his team at\u00a0Caffeine Interactive\u00a0to coding\/deploying the final [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":344224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[4856,4232,167245],"dealstore":[],"offerexpiration":[],"class_list":["post-344223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-estate","tag-geek","tag-gem-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Geek Estate 5.0 is Here - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/som2nynetwork.com\/?p=344223\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geek Estate 5.0 is Here - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"It\u2019s been 591 days since our\u00a0Geek Estate 4.0 release. 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