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Tristan Zhou: An Urban Storyteller

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Tristan Zhou is an award-winning photographer, videographer and cat lover based in Seattle, WA. Graduated from Shanghai Institute of Visual Art with BFA in Photography and San Francisco Art Institute with BFA in Filmmaking, he

Goldfinger Movie Review | A Novel Chapter

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Goldfinger is the third James Bond movie released in 1964. In this adventure, Bond is sent to stop gold magnate Auric Goldfinger from contaminating the US gold supply at Fort Knox.

Plot (contains spoilers)

In the film’s opening sequence which became a tradition for the series from this point, Bond is sent to somewhere in South America to destroy a drugs laboratory and he also kills an assassin sent to kill him. 

After the title sequence Bond is in Miami where he is met by Felix Leiter who has instructions from M for him to investigate Auric Goldfinger who has been cheating at a game of gin rummy, with his employee Jill Masterson watching the opposite player from a vantage point on their hotel room balcony. Bond intervenes and blackmails Goldfinger into losing, however after an evening with Jill, Bond is knocked out and she is murdered by being covered in gold paint.

In London, M tasks Bond to find out how Goldfinger is smuggling gold out of the country and sets up a golf match between the pair, which Bond tricks Goldfinger into betting on a gold bar and losing. Bond then tracks Goldfinger to Switzerland where he discovers Goldfinger smuggles the gold by melting it into the bodywork of his car, however he also overhears him discussing “Operation Grand Slam”. Whilst in Switzerland he also meets Tilly Masterson, Jill’s sister who tries to assassinate Goldfinger twice to avenge her sister but trips an alarm and is later killed during their escape from the factory. Bond is also captured and strapped to a table with a laser beam advancing towards him. He lies that MI6 know about Operation Grand Slam and Goldfinger spares his life.

Pussy Galore, Goldfinger’s pilot, flies Bond as captive to his stud farm in Kentucky in a private jet. Whilst there he escapes his cell and learns Goldfinger’s plan is seemingly to rob the United States Bullion Depository at Fort Knox by launching a nerve gas into the atmosphere which will knock everyone out in the vicinity for 24 hours, in a meeting he has with American mafia figures.

However the gangsters ridicule his plan, especially Mr. Solo who wants to be paid immediately and leaves the others who are then fatally gassed. Mr. Solo is killed by Goldfinger’s henchman Oddjob and his body destroyed in a car crusher.

Bond confronts Goldfinger about the plan and the implausibility of moving the gold. Goldfinger agrees it is impossible to do so and Bond deduces that when he overheard Goldfinger talking in Switzerland it was to a Chinese scientist who provided him with an atomic device and Goldfinger’s plan is to irradiate the gold, not to steal it. This will cause Goldfinger’s gold to triple in value and cause economic chaos in the West which the Chinese can also benefit from. However as Goldfinger’s prisoner, will he be able to stop the plan?

Thoughts

If Dr. No set the Bond formula on screen, and From Russia with Love refined it, then Goldfinger was definitely the movie that perfected it and set the template for the Bond series which has largely gone unchanged up until the most recent entry, No Time To Die, 57 years later and is still a movie that later entries are compared against.

Sean Connery has definitely perfected the mannerisms and presence of Bond by this point and every part of the character now seems to come easily to him, whether he is playing verbal games with Auric Goldfinger, flirting with the various Bond girls in this movie, or in dangerous and deadly situations.

Honor Blackman is also fantastic as Pussy Galore and is one of the few Bond girl characters that have both stood the test of time and stood out in the series which has so many other Bond girl characters. She is tough and independent and starts the movie as an anti-hero with Bond seemingly changing her mind during the course of the story. I remember seeing a documentary called Bond Girls Are Forever during the time Casino Royale was released, hosted by Maryam D’Abo and it is discussed how much of a modern woman Pussy is compared to other characters of the time which is probably part of this movies long-lasting appeal.

Gert Frobe is also great as the villain, although it’s arguable the iconography of Oddjob has endured more than he does, with Harold Sakata’s stature but quiet menace, as well as his steel-rimmed bowler hat making him a very memorable henchman that set the template for many others later on in the series, such as Jaws, Nick Nack and others.

The movie does indeed have many iconic moments for Bond fans, including Shirley Eaton painted gold, the car chase in the Swiss Alps, the laser scene where Bond asks Goldfinger if he expects him to talk and he coldly replies “No, Mr. Bond I expect you to die!” which still leave an impression today and again have been used to compare later entries against.

I also find the score is significantly improved here. John Barry already made vast improvements in From Russia With Love but the usage of the music is much better here, whether this is due to him or Guy Hamilton’s direction I would like to find out at some point. Also using an actual song for the title sequence, with Shirley Bassey’s haunting and brassy vocals setting yet another template for the vast majority of other Bond themes to follow.

The movie does have some moments which may be slow for some people compared to big budget movies today but I find these moments don’t feel as long as later entries and the movie is overall very well-paced compared to the first two entries, which can meander a little during the first half.

In conclusion, if you want to see a movie which has set a template for a franchise for over 50 years and become a classic in the Bond series then I would recommend giving this movie a watch.

Do you enjoy Goldfinger? Let me know down below your thoughts on this entry in the series.



#586: Money Doubles Every 10 Years (and Most People Never Notice!), with Scott Yamamura

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If you are a complete beginner at finances, or if you know someone who is, this episode is for you.

The biggest hurdle for beginners? Money seems complex and intimidating. But Scott Yamamura, author of Financial Epiphany, explains personal finance doesn’t have to be complicated. He breaks compound interest into three easy-to-grasp frameworks:

  1. Money as a Multiplying Ability: Just like athletes have peak physical abilities in their 20s, your money has its greatest multiplying power when you’re young. At age 22, every dollar invested can multiply 16 times by retirement (assuming a 40-year career and 7.2 percent returns).
  2. The Doubling Framework: Money can double approximately every 10 years with average market returns. This explains why a dollar invested at 22 becomes $2 by 32, $4 by 42, $8 by 52, and $16 by 62.
  3. The Halving Concept: With each decade that passes, your money’s multiplying power gets cut in half. This is the inverse of the above idea.

Scott shares how these simple frameworks helped him front-load his son’s college savings. “We can stop now because it’s going to double,” he said.

For beginners struggling with analysis paralysis, Scott offers a Rubik’s Cube analogy: You don’t need to understand all 43 quintillion possible combinations to solve it — you just need one simple method to get started.

Similarly, you don’t need to master every financial concept to begin investing.

The most important step is just to get started. You can learn the complexities later, but starting early gives your money more time to grow.

Scott also emphasizes finding your “why” — a purpose bigger than just accumulating wealth. He shares a moving story about a man named Ernie who funded his mission trip to Sierra Leone, showing how money can be used to make a profound difference in people’s lives.

Timestamps:

Note: Timestamps will vary on individual listening devices based on dynamic advertising run times. The provided timestamps are approximate and may be several minutes off due to changing ad lengths.

(0:00) Introduction

(1:16) Scott discusses reframing compound interest as “money multiplying ability”

(3:47) Money multiplying power works like athletic ability – strongest when young

(7:02) Scott addresses challenges of saving when young and broke

(10:29) Explanation of the Rule of 72 for doubling money

(13:43) Every dollar invested at 22 multiplies 16x by retirement

(17:08) What to do if you’re starting late with retirement savings

(20:44) Three core ideas of compound interest

(23:19) Using the concept of “halving” to create urgency to invest

(30:30) Finding your “why” to overcome financial temptations

(33:07) Scott shares personal story about Sierra Leone mission trip

(36:46) The joy of spontaneous giving as motivation for building wealth

(40:53) Balancing retirement savings with paying off debt

(43:38) Simplifying finance through the Rubik’s Cube analogy

(52:50) Paula’s wrap-up with actionable investing advice for beginners

 

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How We Protect Our Blended Family – Life Happens

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“When we, as LGBTQ+ adults, make the decision to get into a relationship and start a family, it’s not always with the support of our own family.” That is a poignant statement that will resonate with a lot of people.

This insight came from MyLin and SK Stokes Kennedy, who are married and raising their blended family in Southern California. The couple appeared on season six of “Black Love,” where they opened up about the challenges of cultivating their partnership and raising three children.

We are thrilled that they agreed to work with us again this year on spreading the message about the importance of life insurance.

Life insurance? You may ask, “Where does that come into all of this?” Well, it may be more important than most people think, so read on as we chat with MyLin and SK.

 

Life Happens: When is the first time you both heard about life insurance?

MyLin + SK: We became familiar with it after getting married but didn’t get it until we were pregnant with our first child together.

 

LH: Why did each of you decide to purchase life insurance?

MyLin + SK: We realized that we didn’t want the other, or our kids, to suffer financially in the midst of grieving if, or when, something happens to us.

 

LH: What type of coverage do both of you have and why?

MyLin + SK: We currently have term life insurance. In doing research, we found that it was the least expensive option at this point for us.

 

LH: Why should everyone have life insurance, especially LGBTQ+ adults?

MyLin + SK: When we, as LGBTQ+ adults, make the decision to get into a relationship and start a family, it’s not always with the support of our own family. So, if something happens to us, there is the chance that our desires are not withheld by the surviving family. Wills can be contested, things drawn out. With life insurance, you can ensure that your partner and kids receive what you want them to.

 

LH: Have you had conversations about life insurance with your family or friends?

MyLin + SK: Yes, we’ve had convos with both. With our moms being the most important ones because of what positions we may be left in if they don’t have life insurance.

 

LH: What did one of those conversations look like?

MyLin: So, I found out my mom had a very small policy through her job that was under $10,000, which isn’t covering her funeral costs. That led to us looking into getting her a proper policy that would cover her funeral costs (my mom knows a lot of people so it will be big, and we will need funds), bills/debt, mortgage, her car note. There is so much that I don’t want to fall on my brother and I or have to create a GoFundMe and beg people for it. I just want it already taken care of.

 

LH: What does life insurance mean to you?

MyLin + SK: For us it means security and peace of mind, knowing that if anything unfortunate happens to either of us (or both of us), our kids will be taken care of.

 

LH: What do you wish more people knew about life insurance?

MyLin + SK: We wish people understood the gravity it held. How much pain and stress dealing with financial struggles after losing a loved one can be and that we can do something about it now. We just need the knowledge and awareness spread that it’s not a huge, expensive monthly bill.

 

LH: What research findings from our 2024 Insurance Barometer Study (Life Happens and LIMRA) do you find the most interesting?

MyLin + SK: I was interested to see that 62% of people that said they don’t have life insurance also feel as though they need it. The desire is there, they just need more knowledge. So, there is opportunity there to get them the knowledge they need to make that next step.

 

LH: We agree—and that really is our mission!

MyLin + SK: And then that 22% of people that do have it say they need more. I feel like we land in that 22%. We’ve had life insurance for about five years now and pay $83 a month for all our policies, which includes $150,000 policies for each of us as parents and $15,000 policies for each of our three kids. 

Our goal is to jump up to $500,000 of coverage on us as parents because we want our kids to have funds for their future education, just not paying off bills and debt. So even we know that there is room for growth and to receive more knowledge. That’s why we like partnering with you all. It motivates us to dig a little deeper and get more knowledge—and also to share it. Because we know more people need it.

 

Get Started

Don’t let being unsure of how much or what kind of life insurance to buy stop you from getting coverage. To start, you can do a quick calculation with our Life Insurance Needs Calculator to get a general idea of how much you may need. And if you want help choosing the right kind of policy that fits your budget, you can talk with an insurance professional at no cost or obligation. If you don’t have someone to work with, you can use Life Happens’ Agent Locator here.



Loopback Address – What is it & How Does it Work?

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127.0.0.1, commonly known as “localhost,” is a loopback IP address that allows a local machine, such as a computer or server, to communicate with itself without using an external network like the internet. It falls within the IPv4 class of loopback addresses (127.0.0.0 to 127.255.255.255) and is often used for testing and developing local environments.

Key Elements of 127.0.0.1
  • Loopback Interface: It allows software on the computer to communicate with itself

  • Local Communication: Any data sent to 127.0.0.1 is looped back to the same computer, meaning it never leaves the device.

  • Universal Address: 127.0.0.1 is standard across all devices with an IPv4 address, so using it will always point to the local machine.

How Does 127.0.0.1 Loopback Work?

When a computer sends data packets over the internet using TCP/IP (the main communication rules of the web), it includes an IP address to direct where that data should go, typically pointing to another device in a network (e.g., another computer or printer) or somewhere on the internet (e.g., a web server or remote computer).

When a TCP/IP application sends data to 127.0.0.1, it knows that this data is meant to stay within the computer. Instead of sending it out to the network, the data is rerouted back to the computer.

Here’s a simple breakdown of how TCP/IP handles data sent to the loopback address (127.0.0.1):

  1. Identification of the Loopback Address: When data is addressed to 127.0.0.1, the TCP/IP stack in the computer recognizes this as a special address intended for internal communication within the computer.

  2. Rerouting the Data: Instead of sending the data packets out to the network, TCP/IP reroutes them back to the computer’s own TCP/IP stack, effectively looping the data back to itself.

  3. Delivery to the Correct Application: The packets are then reassembled into the complete message and directed to the appropriate application on the computer, based on the port number included in the data.

What is 127.0.0.1 Used for?

While the core purpose of 127.0.0.1 is to allow a computer to display local application data without needing an external network connection, the loopback address is also useful in web development and server management.

Local Development Environment: Web developers often use 127.0.0.1 to host a website on their local machine before deploying it to a live server, allowing them to test things out in an environment that mimics the live server.

Server Testing: When configuring a web server, using 127.0.0.1 lets administrators test server functionality without exposing the site to the internet. For example, checking if Apache or Nginx is serving content correctly from localhost.

Security: By configuring certain services to bind only to 127.0.0.1, you can restrict access to those services, ensuring they are only accessible from the local machine. This is particularly useful for database servers like MySQL or MariaDB, which should not be directly accessible from the internet.

cPanel/WHM: For hosting environments that use cPanel or WHM (Web Host Manager), 127.0.0.1 is often referenced in configuration files and scripts to refer to the local server. For instance, cPanel may use ‘localhost‘ as the default database host, meaning the server will connect to the MySQL database on the same machine.

Using Port Numbers with 127.0.0.1

All data sent over TCP/IP to an IP address includes something called a “port number” – Ports are like channels or mailboxes that direct the data to the proper application running on a local machine (computer, web server, etc.). They are appended at the end of an IP address and typically assigned automatically by an application, but can also be configured manually.

Using port numbers with the loopback address can be very useful for communicating with specific applications on a local machine.

For example, when testing a web server locally, one might access it through 127.0.0.1:8080, where 8080 is the port number.

How Secure is 127.0.0.1?

The loopback address is designed specifically for local communication on the host machine and is not accessible from outside the network. Here’s why outside users cannot access localhost applications using the loopback address.

Network Isolation: The loopback address can only be used by the local machine to communicate with itself. It’s not visible on the network and doesn’t appear on network interfaces, so external users can’t reach applications that are bound to this address.

Routing and Firewalls: Network routers and firewalls are set up to block any external attempts to access the loopback address, ensuring data packets with the 127.0.0.1 address are kept within the local machine and not forwarded elsewhere.

Local System Boundaries: Applications that use the loopback address can only be accessed from the machine they’re running on. Any connection attempts from outside won’t succeed because the request never leaves the local computer.

IPv4 Loopback Range

The entire range of IPv4 loopback addresses go from 127.0.0.0 to 127.255.255.255. While 127.0.0.1 is the most commonly referenced and widely used loopback address, other addresses in this range can also be used for various purposes, such as isolating different services and applications, internal network device testing, and managing internal traffic.

For example, you can isolate applications for testing and debugging by assigning them their own addresses, like 127.0.0.2 or 127.0.0.3.

IPv6 Loopback Address

IPv6 also has a loopback address. It’s often seen written as ::1, which is shorthand notation. The ‘::’ in IPv6 addresses signifies a series of zeros, so the full address in its expanded form is 0000:0000:0000:0000:0000:0000:0000:0001.

While IPv4 provides a range of loopback IP addresses, IPv6 only has ::1 for accessing the localhost.

How to Use localhost

The localhost loopback address can be accessed via the command line or through a web browser. Both avenues allow access to applications running on the local machine, but you’ll notice that their tools and interfaces differ.

Note: Before using the browser or ‘curl‘ command make sure the web server or application you are trying to access is up and running. If it’s not, you won’t be able to access it.

Using Web Browser

Step 1: Open Your Web Browser

Step 2: Enter the URL

Port Number (if needed): If your application or server is running on a specific port (other than the default port 80 for HTTP), you’ll need to include the port number in the URL. For example, if your server is running on port 8080, you would enter ‘http://localhost:8080‘ or ‘http://127.0.0.1:8080‘.

Command Line

Step 1: Open a Command Line Interface

  • On Windows, open Command Prompt (cmd) or PowerShell.

  • On macOS or Linux, open Terminal.

Step 2: Run the ‘curl’ Command

  • Type ‘curl localhost‘ or ‘curl 127.0.0.1‘ and press Enter.

  • For IPv6, type ‘curl ::1‘ and press Enter.

Bonus: You can also use ‘ping‘ command with the loopback address to test network connectivity (‘ping localhost‘ and ‘ping 127.0.0.1‘)

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Italian Citizenship Iure Sanguinis: How to Apply

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How to Obtain Italian Citizenship Iure Sanguinis as a U.S. Citizen

Italian citizenship iure sanguinis (by right of blood) allows descendants of Italian citizens to claim Italian nationality through their lineage. This principle applies to individuals of Italian descent, even if they were born outside Italy, provided that their ancestors did not formally renounce their Italian citizenship before passing it on to the next generation.

For U.S. citizens with Italian ancestry, the eligibility to apply for Italian citizenship iure sanguinis depends on specific legal requirements. The law applies to descendants of Italian emigrants who left Italy after 1860, when Italy became a unified nation. This means that U.S. citizens whose grandparents emigrated from Italy may qualify for citizenship, provided that the Italian bloodline remained unbroken.

One of the most important aspects of iure sanguinis is that it applies to both paternal and maternal lineage. However, there is a crucial legal distinction: descendants from a maternal line can claim citizenship only if the child was born after January 1, 1948, due to historical gender-based restrictions in Italian nationality laws. Those born before this date can still claim citizenship, but only by filing a petition with an Italian court.

Claiming Italian Citizenship Iure Sanguinis: Legal Pathways

There are three main ways for U.S. descendants to apply for Italian citizenship iure sanguinis:

Administrative Process via the Italian Consulate

  • This is the most common route for applicants residing abroad. It involves submitting a request to the Italian consulate that serves their U.S. jurisdiction. The process requires gathering official documentation proving the Italian lineage, including birth, marriage, and naturalization records. Due to the high demand, consulate appointments can have long waiting times—sometimes exceeding 5 years.

Application via Residency in Italy

  • An alternative to the consular process is applying directly in Italy by establishing residency in the ancestral town of the Italian ancestor. This method can significantly reduce the waiting time compared to consular applications, as local municipalities (comuni) typically process requests faster.

Judicial Petition in Italian Courts

  • For cases involving a maternal lineage before 1948 or excessive consular delays, applicants can seek legal recognition through the Italian court system. This requires filing a petition in an Italian tribunal, often with the assistance of a legal expert specializing in citizenship law. Damiani&Damiani is an international law firm based in Italy, provides comprehensive legal support for Italian citizenship by descent, guiding clients through complex court procedures and ensuring their rights are recognized.

Eligibility Requirements and Required Documents

To apply for Italian citizenship iure sanguinis, the applicant must prove the uninterrupted transmission of Italian nationality. The key requirements include:

The applicant must provide a complete set of civil records, including:

  • Birth, marriage, and death certificates (both U.S. and Italian)
  • Naturalization records or a statement of “no record” of naturalization
  • Apostilles and certified translations of all non-Italian documents

Why Choose the Legal Route for Italian Citizenship?

Many applicants choose to work with legal professionals to avoid delays, missing documents, or procedural errors. Cases involving:

  1. Maternal lineage before 1948
  2. Lost or missing documents
  3. Discrepancies in records

often require judicial intervention rather than administrative processing. A legal expert ensures that the process is handled efficiently, increasing the likelihood of success.

Secure Your Italian Citizenship Iure Sanguinis

Claiming Italian citizenship iure sanguinis is a valuable investment in your future. It grants you the right to live, work, and study in the European Union, access world-class healthcare, and connect with your Italian heritage. With the right approach and professional support, your journey to Italian citizenship can be seamless and successful.

How football fans are engaging with content in new ways like AI

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Football fans consume content in a variety of ways, influenced by changes in social media trends, platform features, and the demand for on-the-go access.

To keep up with changing habits, content creators balance short-form and long-form video and focus on engagement and return on investment (ROI) using data-driven approaches.

In an interview with James Lindsey, Asia Football Group’s associate vice president of creative production, he says short-form videos have become important for fan engagement, particularly on platforms like TikTok, Instagram Reels, and YouTube Shorts. Goal highlights, behind-the-scenes footage, and player interactions perform well in these formats, keeping audiences engaged and serving as promotional tools for longer content.

James Lindsey - Associate Vice President, Creative Production - Asia Football Group

Despite the growth of short-form content, “match highlights will forever be the main type of content for football audiences to consume regardless of geography or language,” Lindsey said. “We’re constantly looking at how to optimise these match highlights to ensure audiences engage as much as possible while also creating them in the most economical way.”

Longer content remains important for deepening fan engagement. Aside from game footage, documentary-style features, in-depth interviews, and match analyses provide additional storytelling opportunities. For example, the ACL Elite: City Stories series delves into the cultural and footballing significance of cities participating in the AFC Champions League Elite, providing a much larger perspective on the tournament.

To maximise reach, content teams use a cross-promotion strategy, with short-form videos as teasers that direct viewers to long-form content on YouTube or dedicated platforms. Data analytics help determine which content formats and topics resonate with audiences, allowing for more strategic content planning.

AI and generative AI in football content production

AI and generative AI are used in sports content production to streamline workflow efficiency. The technologies are helpful in three key areas: ideation, automation, and localisation.

AI-powered tools help with content ideation by generating initial concepts, letting teams explore creative directions. While AI can speed up brainstorming and content planning, human oversight ensures that brand identity and storytelling objectives are met.

According to Lindsey, automation is another area where AI is enhancing efficiency. Automated editing tools can identify key match moments, generate highlight reels, and optimise content formats for different platforms, reducing post-production time. “The AI tools still require human input to tweak and finesse, but they are the worst they will ever be right now and are always improving,” he said.

Localisation is also benefiting from AI advances. Automated translation and AI-generated subtitles enable sports organisations to produce multilingual content quicker, reaching a wider audience. AI-assisted dubbing and voiceovers further support localisation efforts by making content more accessible for different markets.

Balancing production costs and quality

Sports brands and content creators continue to struggle to maintain high production values at low cost. A sustainable content production model utilises match footage and creates additional content to engage people outside of games.

“Strategic partnerships with clubs, sponsors, and digital platforms allow us access to additional distribution channels. For example, AFC sponsor content, collaborating with clubs and athletes gives content more reach than just AFC channels and can be as effective as paid media strategies but incurs no additional spend,” Lindsey said.

A way to save money is to repurpose content in different formats. A single documentary can be edited into a number of shorter videos, social media clips, and behind-the-scenes segments, maximising production efforts.

Lindsey also mentioned that AI-driven production tools, including automated graphics and virtual production techniques, can contribute to cost efficiency. The technologies decrease the need for big production teams and post-production expenses.

Content localisation and maintaining brand consistency

“With AFC’s reach extending across the world, localisation is important to ensuring our content resonates with different audiences while maintaining a consistent brand identity,” Lindsey said. “Our approach to localisation is twofold: cultural adaptation and local language.”

Cultural adaptation goes beyond translation – it involves understanding regional preferences, storytelling styles, and engagement patterns. Football fans in different markets consume content in distinct ways, and tailoring content to reflect local football cultures enhances its impact.

AI-powered localisation tools can assist in scaling such efforts. Automated dubbing, real-time subtitling, and AI-generated voiceovers enable quick content adaptation, ensuring that videos reach international audiences quickly.

Lindsey cites the AFC Champions League Elite digital activations as an example of effective localisation. By aligning localised content with AFC’s broader brand narrative, the approach maintains consistency and increases fan participation.

(Photo by Unsplash)

See also: The shift from ads to influence: What marketers need to know after DMWF Asia day 2.

Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

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How Renter Preferences and Tech Innovations Are Reshaping Multifamily Property Management

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Published on November 4th, 2024
By

As renter preferences continue to evolve, property managers face a critical question: How can they keep pace with these shifting demands while staying competitive? 

With an influx of new apartment homes coming online, the answer lies in prioritizing resident experiences and offering innovative solutions that address the changing landscape.

On an episode of the Rooms with Ronald podcast hosted by Ronald Harrington, Steven Beringer, VP of Strategy at AppFolio, shared valuable insights from the 2024 Renter Preferences Report that tracks renter behaviors and priorities. Drawing from the report, Beringer outlined a strategic roadmap for property managers navigating today’s increasingly complex rental market.

Keep reading to get highlights from their conversation, including tips for enhancing the resident experience and the transformative role of technology in multifamily leasing.

Understand Renter Preferences and Expectations

With nearly half a million new apartment homes expected to be delivered annually through 2025, property managers need to prioritize the resident experience to keep up with the influx. 

This includes asking questions, such as:

  • Why are renters moving? 
  • What services are attracting them to units? 
  • How do they view their relationship with their property manager?
  • How do their maintenance experiences affect their choices?

According to Beringer, “…the Renter Preferences Report shows us that the relationship [residents] have through that leasing process — and the TLC that’s given in that process — can materially change their perspective on choosing a place.”

As vacancy rates fluctuate, property managers need insights like these to remain competitive, while offering amenities and experiences that go beyond monetary concessions.

Prioritize Positive Experiences Over Concessions

According to Moody’s Analytics, concessions are at an all-time high. While offering financial incentives can fill vacant units, relying on concessions alone isn’t a sustainable strategy.

In fact, high concessions can correlate with poor customer service. One-time price reductions might attract new renters, but maintaining a positive relationship with residents is key to long-term success.

Data from AppFolio’s report confirms that residents who are satisfied with their property management experience are 30% more likely to renew their lease.

Beringer states, “Property managers need to continually be thinking about how to be competitive because we don’t always want to win on concessions alone…We want to be able to provide differentiated experiences both in terms of the units and buildings themselves and the amenities that are provided.”

Focus on Improving Maintenance Experiences

One of the most surprising findings from the Renter Preferences Report was the high level of satisfaction renters have with maintenance. The survey found that 86% of renters were likely to recommend their property management company because they were satisfied with maintenance.

Beringer attributes this satisfaction to low-effort experiences, where technology streamlines the process for both residents and maintenance staff. From the moment the resident submits the request to scheduling the service appointment to getting the problem resolved, how easy was the process for them to navigate? By using digital tools to help with tasks like intake or a resident portal for communications, property managers can keep residents satisfied.

Not to mention, technology can play an integral role in managing vendors. Whether it’s staying on top of W2s, tracking jobs, or automating make-ready boards, tech-forward maintenance solutions can simplify processes and contribute to higher satisfaction scores.

Integrate Consumer-Grade Technology

If we can learn anything from the maintenance satisfaction ratings, it’s that technology has the power to transform the relationship between manager and renter. These days, technology has become an expectation for renters.

Residents now demand swift, tech-savvy interactions with property managers. That means having access to technology platforms where residents can:

  • Pay rent
  • Submit work orders
  • Schedule maintenance
  • Socialize with neighbors
  • Get valuable information, such as moving checklists

This is why it’s so important to go beyond “raw technology” that managers typically use and integrate consumer-grade technology into property management.

Leverage Artificial Intelligence (AI) to Do the Heavy Lifting

When it comes to AI, Beringer sees it as a tool to augment — but not replace — property management jobs. One way you can use AI to make your job easier includes enhancing processes like leasing by providing real-time responses to tenant inquiries.

You can also utilize AI to personalize relationships. Let’s say you have a walkthrough with a potential renter in a few minutes. AI technology can research that person and summarize the data for you right in the moment. That way, you can make that walkthrough personalized, while letting AI do some of the heavy lifting.

As another example, Beringer references AppFolio’s early integration of AI in its technology. “You can speak into your phone and say, ‘Add a guest card.’ This is the name, this is the phone number — and it will literally just say it’s done…AppFolio has that literally live in customer’s hands today.” 

With AI technology advancing rapidly, it will only continue to make leasing and property management more efficient and personal.

Provide Flexible Rent Payments and Security Deposit Alternatives

One particularly pressing trend is the growing demand for flexible rent payments and security deposit alternatives. AppFolio’s report found that the demand for these services nearly doubled year-over-year, reflecting a growing need for financial flexibility among renters. 

This shift highlights the importance of offering services that cater to renters’ financial health, which Beringer believes will become a key differentiator for property managers.

Younger renters are particularly unlikely to accept traditional payment methods, such as paper checks. Instead, they expect convenient, tech-driven options, like online payments, that align with their fast-paced, mobile-first lifestyles.

How to Select the Right Property Management Technology

If done correctly, property management technology has the potential to improve satisfaction and performance across the board. However, if it’s not, it can have an adverse effect, resulting in negative experiences. Beringer offers two valuable pieces of advice for property managers looking to implement new technology solutions.

Involve the Entire Team in the Selection Process

Despite the difficulties of managing multiple opinions and perspectives, it’s worth trying to get everyone on the same page before you select technology. Gathering input from the people who will be using these platforms every day is key to driving adoption.

Beringer said, “I personally have experienced that if you make the selection of software a group and team effort, it’s more likely to succeed.”

Ask yourself, “Who is this technology going to affect the most?” For example, if you’re looking at leasing software, you need input from your leasing professionals because they’re going to become your subject matter experts.

Be Mindful of the Timing and Speed of Implementation 

Tech fatigue is a real issue. With so many new software products on the market, companies need to be careful not to overload staff with too many new tools at once. 

Beringer noted, “I think [property managers] are trying too many things, and then they’re spreading [themselves] too thin. They’re not getting real results, and it’s bad data where they’re making some of their decisions.”

By integrating technology thoughtfully and providing adequate support during implementation, Beringer believes property managers can ensure successful adoption, and improve both resident satisfaction and operational efficiency.

While the data from the 2024 Renter Preferences Report is incredibly valuable in understanding how technology is reshaping the multifamily housing industry, there are so many more insights to uncover. Read the full report to get more information about how you can exceed renter expectations and stand out from the competition.

Seafood and Rice Casserole Recipe

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Seafood lovers, get ready for a treat! This seafood and rice casserole recipe is the perfect dish for any occasion!

The combination of fresh seafood, vegetables, and fluffy rice makes for a hearty and delicious meal. Here’s how to make it:

Ingredients

  • 1 pound of shrimp, peeled and deveined
  • 1 pound of scallops
  • 1 pound of clams
  • 1 cup of long-grain white rice
  • 2 cups of chicken broth
  • 1 onion, chopped
  • 2 cloves of garlic, minced
  • 1 red bell pepper, chopped
  • 1 green bell pepper, chopped
  • 1 can of diced tomatoes
  • 1/2 teaspoon of salt
  • 1/4 teaspoon of black pepper
  • 2 tablespoons of olive oil

Instructions

Step 1

Preheat your oven to 350°F (180°C).

Step 2

Heat the olive oil in a large skillet over medium-high heat. Add the onions and garlic, and sauté for 2-3 minutes until they become fragrant.

Step 3

Add the chopped bell peppers to the skillet and continue sautéing for another 2-3 minutes.

Step 4

Add the canned tomatoes, salt, and black pepper to the skillet and stir everything together.

Step 5

Add the long-grain white rice to the skillet and stir to coat it with the vegetable mixture.

Step 6

Add the chicken broth to the skillet and stir again. Bring the mixture to a boil.

Step 7

Once the mixture is boiling, turn off the heat and add the shrimp, scallops, and clams to the skillet. Gently stir everything together.

Step 8

Transfer the mixture from the skillet to a large casserole dish.

Step 9

Cover the casserole dish with foil and bake it in the oven for 20-25 minutes until the rice is tender and the seafood is fully cooked.

Step 10

Remove the casserole dish from the oven and let it sit for 5 minutes before serving.

The History and Origin of Seafood and Rice Casserole

Seafood and rice casserole is a dish that has a long and rich history, with variations found in many different cultures around the world. While the exact origins of the dish are unclear, it is believed to have originated in the coastal regions of the Mediterranean, where seafood and rice were plentiful.

In Spain, a similar dish called arroz con mariscos is a popular staple, while in Italy, seafood and rice are often combined in a dish called risotto ai frutti di mare. In the southern United States, a similar dish called jambalaya combines rice with a variety of meats and seafood.

Tips for Making the Perfect Seafood and Rice Casserole

While the recipe for seafood and rice casserole is relatively simple, there are a few tips and tricks you can follow to ensure that your dish turns out perfectly every time:

  • Use high-quality seafood: The quality of the seafood you use will directly impact the flavor and texture of your dish. Whenever possible, choose fresh, high-quality seafood from a reputable source.
  • Toast the rice: To give your dish a slightly nutty, caramelized flavor, toast the rice in the skillet before adding the liquid.
  • Season generously: Seafood and rice casserole relies on a combination of spices to give it its rich, savory flavor. Don’t be afraid to be generous with your seasonings, and adjust to taste as needed.
  • Don’t overcook the seafood: Overcooked seafood can become tough and rubbery, so be sure to keep a close eye on the skillet while the dish is baking in the oven.

Seafood and Rice Casserole vs. Paella: What’s the Difference?

While seafood and rice casserole shares similarities with other rice-based dishes like paella, there are some key differences that set it apart.

Paella is a traditional Spanish dish that typically includes saffron, a variety of shellfish, and chorizo sausage. It is typically cooked over an open flame, which gives it a slightly smoky flavor and a crispy, caramelized crust on the bottom.

In contrast, seafood and rice casserole is often made in the oven, which gives it a slightly different texture and flavor profile. It also typically includes a wider variety of seafood, such as shrimp, scallops, and mussels, and is seasoned with spices like smoked paprika and dried thyme.

That being said, both dishes are delicious and can be customized to suit a variety of tastes and preferences. Whether you prefer the smoky, flavorful crust of paella or the tender, savory seafood of seafood and rice casserole, both dishes are sure to satisfy your cravings for a delicious and nutritious meal.

Health Benefits of Seafood and Rice Casserole

Seafood and rice casserole is not only delicious, but it is also packed with a variety of health benefits that make it a great addition to any diet. Some of the key health benefits of seafood and rice casserole include:

Rich in Omega-3 Fatty Acids: Seafood is one of the best sources of omega-3 fatty acids, which have been shown to have a wide range of health benefits, including reducing inflammation, improving brain function, and reducing the risk of heart disease.

High in Protein: Seafood and rice casserole is a great source of protein, which is essential for building and repairing muscle tissue, as well as maintaining healthy hair, skin, and nails.

Low in Saturated Fat: Seafood is healthy and naturally low in saturated fat, which has been linked to an increased risk of heart disease and other health problems. By choosing seafood and rice casserole over other high-fat, high-calorie dishes, you can enjoy a delicious meal that is also good for your health.

Packed with Vitamins and Minerals: Seafood is a great source of a variety of vitamins and minerals, including vitamin D, vitamin B12, and iron, which are essential for maintaining good health.

Curry Risotto with Baked Salmon

Looking for a new twist on seafood and rice casserole? Why not try this delicious recipe for Curry Risotto with Baked Salmon. This recipe combines the rich and creamy texture of risotto with the bold and spicy flavors of curry and baked salmon, creating a dish that is both comforting and exotic.

To see this recipe you can access the following link: https://riceselect.com/recipe/curry-risotto-baked-salmon

This seafood and rice casserole recipe is a fantastic way to enjoy the delicious flavors of fresh seafood and fluffy rice. With its simple ingredients and easy instructions, this recipe is sure to become a new favorite in your household. Don’t forget to check out website for more amazing recipes like the Curry Risotto with Baked Salmon Recipe. Enjoy!