This is the most common package among digital marketing agencies that offer services to small businesses.
This is where most businesses dip their toes into the PPC waters. Designed for small budgets and newbies, the Starter Packages offer a great opportunity to launch your campaigns and start getting results.
Usually, small businesses with a tiny budget should start with one platform, when most of their target audience exists.
Once they profit from the campaign, they should leverage it to test more platforms simultaneously.
This is what most digital marketing agencies offer within Starter PPC Packages:
- Basic business analysis
- Basic keyword research
- Initial campaign setup
- Monthly performance reports
- Limited ad copywriting
Pros:
- This package is an affordable entry point for small businesses and startups
- Minimal risk with a low budget
- Perfect for testing PPC in general, if you are unsure if it suits your business
Cons:
- Limited optimizations
- Using only basic tools and strategies
- It may quickly feel like you need a bigger package as your business grows
My take: I think small businesses that haven’t tried PPC yet, must start as soon as possible because they may find it very profitable.
The best part of the Starter Packages is that the risk within them is very low, so if you don’t get great results, you can always stop it without losing much.
If you are still looking for the right PPC agency, check out this video:
