What Is Mall Advertising?
Mall advertising refers to any type of advertisement displayed within a shopping mall. These ads can appear on ceilings, tables, elevators, doors, and other surfaces, making use of high-traffic areas where shoppers are likely to engage with the messaging. One of the most popular locations for mall ads is kiosks near the mall directory, as nearly every shopper consults the map at some point during their visit.
Mall advertising is highly effective due to its ability to target a captive audience in a controlled environment. Shoppers are already in the buying mindset, making them more receptive to advertising messages, whether they promote retail products, services, or even experiential campaigns.
Common Types of Shopping Mall Ads
- Mall kiosks: These large, backlit displays are typically freestanding and placed in the main walkways of the mall. Kiosks often attract significant attention due to their prominent positioning and striking visuals.
- Escalator or elevator wraps: These wraps transform escalators and elevators into high-impact advertising spaces. With bold designs and strategic placement, they’re hard to miss as shoppers move between levels.
- Sky banners: Hanging from the ceiling, these banners are often made from vinyl or other durable materials. Their elevated position ensures visibility from a distance.
- Small or large banners: These banners hang in various parts of the mall and are typically skinnier than sky banners. They can be positioned in high-traffic areas like entrances or corridors to maximize exposure.
- Spectaculars: These are massive displays, often located outside the mall, and can measure up to 60 feet wide. Spectaculars are designed to make a bold, memorable statement and attract attention from a wide audience.
- Tabletops: These ads appear on tables in the food court, targeting diners in a relaxed setting. They’re ideal for promoting offers or events that align with the dining experience.
- Digital signage: Digital screens are strategically placed throughout the mall to display video ads. These screens may alternate between entertainment content and advertisements or exclusively play ads. Digital signage often appears in high-visibility areas, such as entrances, food courts, and parking garages.
Why Choose Mall Advertising?
Mall advertising offers a unique opportunity to connect with an engaged audience in a setting where they are already prepared to spend. It allows advertisers to deliver targeted, creative messages in a high-traffic environment, driving brand awareness and conversions. Whether through static displays or dynamic digital content, mall ads can make a lasting impression on shoppers.
For more information on how mall advertising can benefit your brand, contact DASH TWO today!
