In this week’s Week in Charts: Advertisers come under political pressure from Elon Musk’s X, Immediate Media embraces AI, and IAB Europe finds progress on carbon measurement.
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Viaplay’s Price Rises and Sublicensing Deals Are Steadying the Ship
Northern European broadcaster Viaplay is weathering declines in TV advertising by bolstering its linear business, according to the company’s full-year earnings, including raising prices for its linear channels subscriptions. Viaplay also said sublicensing deals are driving growth, particularly around its sports content.
Audience Growth is Publisher Priority as DEI Slips Down Agenda
UK publishers are focusing on growing their readership, according to a survey from the Association of Online Publishers (AOP), with 85 percent of respondents citing it as a strategic priority. Diversity, sustainability and policies around the use of generative AI were lower on the agenda, with less than half of respondents making them a priority.
Nordics Region Remains Unconvinced by Cheaper Ad-Supported Tiers
Global research from Kantar Media has found that the proportion of consumers “happy with ads” in exchange for lower-cost streaming services has risen to 62 percent, up from 58 percent in 2024. Ad tolerance was particularly high in APAC (66 percent) and North America (65 percent), but remains as low as 23 percent in the Nordics.
Almost Half Digital Advertising Companies Estimate Supply Chain Emissions
The proportion of companies that estimate carbon emissions from the supply chain of their digital ads has doubled since 2024, according to IAB Europe’s latest ‘State of Readiness’ report, but more than one-third of businesses still do not undertake such measurement. “There is a gap between the digital ad ecosystem’s consensus on the necessary sustainability-related actions and the progress seen in practice,” said the report.
The Week in Stocks
Agencies
Dentsu’s shares recovered slightly this week after a 14 percent drop following its Q4 earnings announcement.
TV
Viaplay’s stock price soared 40 percent as the Nordic broadcaster’s financial recovery continues.
Publishers
News Corp’s share price is down 5 percent after hitting a 52-week high last week.
Ad Tech
US tech stocks slumped on Monday due to investor uncertainty around President Trump’s tariff policies.
Tech
Meta’s share price has declined for five consecutive days following its post-earnings rally.
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