As online marketplaces become more and more crowded, standing out and attracting the right audience requires a specific skill set and level of expertise in B2C marketing. Today, we’re happy to share a new client that FiG is supporting with product marketing and supplemental services. Texas Tito’s is the leading provider of convenient, single-serve portions of sliced jalapenos, cascabellas, and dill pickles to enhance the convenience food industry. With a focus on customer satisfaction and quality, we’re thrilled to be helping Texas Tito’s elevate their brand and connect with more customers nationwide and beyond.
Who Is Texas Tito’s?
Texas Tito’s began with a simple idea: offering customers the bold flavor of fresh, pickled jalapenos without the need to buy large jars or cans. This innovation led to their portion-packed jalapenos-in-a-pouch, revolutionizing how customers enjoyed their favorite spicy foods on-the-go. Over the years, Texas Tito’s expanded their product line to include other peppers and even dill pickles—quickly becoming a staple in convenience stores, pizzerias, movie theaters, and many other venues.
Their success has enabled them to expand into global markets, with their products now shipping worldwide. Texas Tito’s continues to satisfy customers from diverse industries by offering unique, convenient, and sanitary food packaging solutions that make spicing up meals easy and accessible.
What Our Collaboration Entails
Optimizing Website Content for Maximum Impact
In the initial phase of our partnership, we have been focused on optimizing Texas Tito’s website content to improve search visibility and align with the brand’s marketing goals. Through a detailed keyword analysis, we’ve identified the best SEO opportunities to help customers easily find the company’s products online. By refining and expanding their content, we ensure that the Texas Tito’s site speaks directly to their target audience and delivers a seamless and engaging user experience.
Expanding and Enhancing with a Comprehensive Marketing Strategy
Looking ahead, FiG is set to continue supporting Texas Tito’s with an extensive product marketing strategy. We’ll be rolling out monthly performance reports, holding quarterly strategy meetings with the client, and expanding website content to keep the site fresh and relevant. Our SEO efforts will continue to grow, featuring two blogs per month to boost organic traffic and engaging in a combination of passive and active link-building to improve their search rankings. We will also develop and place content on third-party websites to broaden the brand’s reach. Additionally, where the budget allows, we’ll implement paid search marketing to bring targeted traffic to their site.
Social Media Management & Outbound Lead Generation
Our work with Texas Tito’s also includes managing their social media presence. We’ll be creating a robust content calendar that features 3-5 posts each week, keeping the brand top-of-mind with their audience. We’ll also support Texas Tito’s communication efforts with a monthly newsletter that keeps their loyal customers informed about the latest news and promotions.
To drive new business, we’re implementing outbound lead generation through LinkedIn outreach, including sending up to 500 connection requests per month and messaging 500 prospects with tailored introductory messaging. Our team will optimize LinkedIn profiles and handle proactive follow-ups, helping Texas Tito’s build stronger relationships with potential partners. Along with that, we’ll be running a cold email marketing campaign targeting 2,000 new prospects, followed by a series of follow-up emails to nurture leads and encourage conversions.
Marketing Automation and Data-Driven Success
As a leading marketing automation agency, Real FiG is committed to supporting Texas Tito’s with setting up workflows, cleaning up their CRM system, and segmenting contacts to target the right audiences with the right messaging. Our efforts will include implementing key performance indicator (KPI) reporting and setting up HubSpot to manage marketing tasks and improve communication across teams. Furthermore, we’ll be developing chatbots that will guide users to conversion-focused forms and optimizing existing workflows to better track and engage leads.
We’re Committed to Long-Term Growth
With a comprehensive product marketing plan in place, FiG is excited to continue working alongside Texas Tito’s to fuel long-term growth. Our efforts to optimize their online presence through SEO, social media management, lead generation, and marketing automation will help Texas Tito’s enhance its brand recognition and connect with more customers across the globe. Stay tuned for more updates as we continue to expand our marketing efforts and support our new client in achieving their business goals.
If you’re ready to take your brand to the next level, don’t wait; reach out to our team today to learn how we can help!
