Smirnoff, the number one vodka brand in the UK, is launching a brand-new product: Smirnoff Miami Peach Spirit Drink. New Smirnoff Miami Peach combines juicy-sweet peach flavours with the smooth taste of Smirnoff Vodka that fans know and love, inspired by the vibrant energy of summer days on Miami Beach. Peach is a delicious and versatile flavour making it perfect for creating a range of simple and impressive serves.
New product launches in the flavoured vodka category, and Smirnoff is looking to drive further incremental sales in the category as consumers look to experiment with new favourites ahead of the summer.
Jessica Lace, Head of Smirnoff GB commented: “Smirnoff has driven the growth of spirit flavours and our brand is an expert in this space, with Raspberry Crush being the biggest flavoured spirit launch of the last three years, generating the highest sales value among new products launched in spirits.
“Peach is the flavour of the moment, and Smirnoff Miami Peach drink pairs perfectly with lemonade for a delicious and simple mixed drink that will bring the Miami vibes to the UK.’
To support the launch of Miami Peach, a creative 360 marketing campaign is being launched, celebrating the colourful vibrancy of Miami across A/V, social, experiential and out of home. The through the line campaign will connect music, entertainment and culture with the fruity flavours of Smirnoff Miami Peach to create unforgettable moments.
The post PEACH, PLEASE – SMIRNOFF LAUNCHES NEW MIAMI PEACH PRODUCT JUST IN TIME FOR SPRING appeared first on Bar Magazine.
