Customers looking to buy the new iPhone 16e will get a personalized and seamless experience when they shop directly at Apple. Through Apple Retail, customers can get connected with expert team members and receive help setting up their new devices — at a time and place that’s convenient for them.
The Apple Trade-In program makes it easier and quicker than ever to upgrade from an older device. Customers purchasing iPhone 16e can receive up to $120 in credit when they trade in iPhone 11 — or now with a carrier offer, up to $599 in credit — and receive help activating their new device at their local Apple Store.2
Through Personal Setup, customers can connect with Apple’s knowledgeable team of Specialists for personalized support in setting up and getting the most out of their new device. After purchasing their iPhone 16e, customers can access more information about Personal Setup through the Apple Store app, including short videos with helpful tips and tricks. Additionally, they can sign up for Today at Apple sessions at their local Apple Store. Led by Apple team members, these sessions aim to inspire and empower customers to unlock the full potential of their devices.
