One month ago, we received our first word on Sega’s Maimai DX rhythm game coming to Amusement Expo 2025, via an announcement by the recent test location Velocity eSports to recruit players. Confirmation was quickly provided to us by a representative of Sega Amusements. Now, the latter is sharing more details on the game’s USA launch appearance there and upcoming release, alongside some further information posted by the game’s own official Facebook page the other day. Let’s give it all a look over.
Maimai DX Comes To The US Late Summer
If you are new to the arcade industry, Amusement Expo International is held every Spring in March to showcase new arcade titles that will be launching in the Summer. Thanks to the same spokesperson who confirmed that Maimai DX would be appearing at this expo as a part of Sega Amusements’ booth, we have additional information to share with you, along with a press release.
First off, here’s an ad that they shared online in regards to the AEI appearance:
Of the bites of information given here, it’s nice that they are offering 100 AIME cards as a sweetener. And over 1100 songs is an impressive amount, although it does note here that the number “may vary”. Games like StepManiaX and Pump It Up Phoenix have somewhere over 500 songs. Granted, Sega has been releasing this game for more than a decade now in Asia, and they have a lot of inhouse music to put on there, e.g. this below famous racing game theme. I’m sure the Sonic the Hedgehog songs will prove particularly popular among many customers who will come across the game.
Also, we learn from this promo that the game has sold quite well (Getting 1,000 units is a feat in recent years, much less 5,000+). Twitter/X user ichiki noticed that it shows the latest Prism version when what’s been on test has been Buddies, and a post from the game’s own official Facebook page is claiming Buddies Plus will be at AEI; however, the official game page for Maimai DX on Sega Amusements’ site shows the Prism version, so until we hear otherwise, it looks like they are keeping the US release up to speed with the Asian ‘International’ version. I have asked for clarification.
But the big question for many is – when will this game begin shipping?
According to Sega Amusements, “production should hit in Aug/Sep”.
I imagine Round1USA will be getting first priority here with units, given how well it has tested for them, but as with the other big recent rhythm game launch in the West, other operators can still order it up in advance.
Nothing has been said yet about whether or not Europe will also enjoy the release, which I have been asked about by some readers, but I will be following up on that at the Expo. If it is happening I would expect it to come a little later due to the extensive song licensing though. Should anyone out there have requests for something to film at AEI, let me know sooner rather than later so I can get it on my agenda.
Additional Details
A few other notes to copy over from the official page:
- New music annual upgrade.
- AIME card lets players store their progress.
- Free 100 AIME cards included with every game purchase.
- Free ‘How to Play’ promo roller banner included with every game.
- Link up to two twin cabinets for four-player action.
- 2.1 channel player speakers with woofer
Confirmation of the AIME support is great and I would note that there is no mention of monthly fees. That could well just be an omission, but if not, it would be welcome; StepManiaX has operated without the need to charge for their network (although there are some paid songs that you can buy if you wish). If a “small fry” can do that, then why not a larger fish…
One distributor that has listed the game on their site told me that it was “crazy” the response that they’ve been getting, seeing as high as 50 calls a week asking about the game. So the battle between the different companies and their rhythm games is really beginning to heat up.
Here’s the press release, and keep in mind that we’ll have some hands-on footage of this game when it comes to Amusement Expo just two weeks from now!
Press Release
SEGA Amusements Ignites U.S. Rhythm Game Scene with maimai DX at Amusement Expo!
SEGA Amusements International is set to redefine the rhythm game experience in the United States with the highly anticipated launch of maimai DX at Amusement Expo, booth 211, on March 19-20, 2025, at the Las Vegas Convention Center.
This global arcade sensation, with over 6,000 units sold and a thriving international community, is poised to spark a new wave of rhythm game excitement in the U.S. market.
“The growing influence of Asian pop culture has created a surge in demand for rhythm games, and maimai DX is at the forefront of this movement,” states Justin Burke, Sales Director at SEGA Amusements International. “Recognized as one of the most influential titles in the genre, maimai DX has a proven track record, providing U.S. operators with a high-performing, revenue-driving game that keeps players engaged through its immersive gameplay and competitive features.”
With its distinctive circular touchscreen, vibrant design, and intuitive interface, maimai DX delivers an unparalleled rhythm game experience. Players can tap, hold, and slide to the beat across a vast library of over 1,100 songs, featuring J-pop, anime hits, and classic tracks from SEGA and Sonic the Hedgehog games, with annual music updates ensuring continued excitement. The game’s online connectivity, global leaderboards, and Aime player card integration foster a sense of community and competition.
Designed to appeal to both casual and dedicated players, Maimai DX is an ideal addition to Family Entertainment Centres, bowling alleys, and arcades. Its eye-catching cabinet features a secondary screen for player performance tracking, high-fidelity 2.1 audio, and a headphone port for a personalised experience. Each machine also includes a complimentary “how-to-play” promotional roller banner.
“If you’re looking to boost your arcade’s atmosphere and attract a dedicated crowd, maimai DX from SEGA is a must-have! This rhythm-based game has consistently performed well and built a passionate fanbase that continues to grow. We even had a group of players drive two hours just to play maimai—it’s incredible to see that level of dedication! The game’s strong community and engaging gameplay make it a true crowd-pleaser. We highly recommend adding this to your arcade lineup—it’s a surefire hit!” says Jonathan Holm from Velocity Esports.
“The long-awaited maimai DX is finally coming to the USA following overwhelming demand from both players and operators. Since its launch in 2019, the game has been a standout success across Asia, redefining the rhythm game experience with its unique design and engaging gameplay. We are thrilled to introduce this cultural phenomenon to the U.S. market, providing operators with a high-energy attraction that keeps players coming back for more,” concluded Paul Williams, CEO of SEGA Amusements International.
