Omnicom Media Group (OMG) agency OMD has announced two new additions to its C-suite: Dan Rolli as chief investment officer (CIO) and Kim Einan as chief strategy officer (CSO).
Both execs join from long tenures at Publicis Group, where Rolli most recently served as evp and head of partnerships at Zenith and Einan previously held the CSO role at Starcom.
Rolli will succeed Kelly Metz, who is leaving OMD after a year and a half.
“As an architect of integrated investment and an advocate for connecting brand-building and performance investment, Dan has a proven record of challenging what is to enable what’s next,” said OMD U.S. CEO Chrissie Hanson in a statement.
Hanson added: “Kim has the experience needed to lead the ongoing evolution of OMD’s operationalized approach to strategy: enabled by technology, powered by industry-leading consumer insights and cultural intelligence, and translated by our talent into solutions that move people and businesses.”
OMD is also elevating longtime exec Suzanne Irving in a new role at the intersection of investment and strategy: president of integrated investment and client solutions. She previously served as evp and U.S. head of integrated investment and activation and spent the past decade leading investment teams for big clients like PepsiCo and State Farm.
“Suzanne understands that keeping brands competitive in a rapidly moving marketing place demands agility,” said Hanson. “She will ensure that [by] innovating and activating media solutions that grow sales and share for our clients and unlock new revenue streams for OMD.”
Irving’s appointment is effective immediately, with Rolli joining early next quarter and Einan coming on later this year.
On Omnicom’s most recent earnings call in February, CEO John Wren revealed that the company’s shareholders are expected to meet and approve its proposed acquisition of IPG on March 1. ADWEEK learned that the agencies held a meeting on February 19 with agency search consultants to answer clients’ questions about the pending acquisition.
