About This Episode:
If your company isn’t using video effectively, you’re already losing potential customers. Buyers today expect engaging, high-quality video content to help them make informed decisions. Without it, sales cycles drag on, trust takes longer to build, and competitors who embrace video are closing deals faster than you.
It’s not just a trend. It’s a fundamental shift in how businesses communicate and sell.
Why? Because video has become the most effective way to tell a business’s story and build trust.
Companies that master video are seeing returns on investment that no other marketing or sales initiative can match. And if you don’t have someone on your team who can create engaging high-quality videos, well, you’re already falling behind.
But simply hiring a videographer isn’t enough. You need a strategic approach. One that aligns video production with your marketing and sales goals to maximize impact.
That’s exactly what we explore in this episode of the Endless Customers Podcast. Our guest, Jaeden Leclerc, is the Videographer at MoveMobility, a company that manufactures wheelchair-accessible and mobile medical vans. In his role, Jaeden is responsible for capturing the company’s story and bringing it to life through video. A role that is much more than just hitting “record.”
This conversation is a goldmine for business owners considering investing in video, hiring a videographer, or struggling to get leadership buy-in. Jaeden shared what it was like to build an in-house video strategy from scratch, the impact of storytelling in sales, and the key lessons businesses can learn from MoveMobility’s approach.
Building an in-house video strategy from the ground up
Jaeden joined MoveMobility in 2023, bringing with him a background in social media and marketing.
What attracted him to the role? A personal connection. “I have people in my life who have mobility issues, so knowing I could contribute to a company improving lives was huge for me,” he shared.
This wasn’t just about producing marketing content. It was about making a difference. And isn’t that what great marketing is all about? Helping people make better decisions and showing them how your business can improve their lives?
MoveMobility was looking for their first-ever videographer, which meant Jaeden had the rare opportunity to build their entire video strategy from the ground up.
Many businesses hesitate to invest in video, thinking it’s too expensive or complicated. But the real challenge isn’t cost. It’s commitment.
When Jaeden arrived at MoveMobility, there was no video strategy in place. There was no equipment, no guidelines, and no prior experience with video marketing. That could be overwhelming for some, but for Jaeden, it was an exciting challenge.
“I got to provide my list of gear, establish processes, and work with the team to create our video brand guidelines,” he explained. “I wasn’t following someone else’s playbook. I got to build it myself.”
If your business doesn’t have a videographer yet, Jaeden’s story proves that you don’t need everything figured out on day one. The key is to start small, invest in the right equipment, and get leadership on board.
How to get leadership buy-in for video (lessons from MoveMobility)
One of the biggest struggles many videographers face, especially those working in traditional industries, is getting leadership buy-in.
Let’s be real, video isn’t cheap. High-quality equipment comes at a cost. Producing a steady stream of content requires time and effort. And for leadership teams that don’t fully understand its value, video can seem like a “nice-to-have” rather than a business necessity.
But that wasn’t the case at MoveMobility.
“Everybody was on board from the start,” Jaeden said. “They understood the long-term value of video and were willing to make the investment.”
What made the difference? A culture of buy-in from top to bottom.
- Leadership invests in high-quality equipment.
- The sales team eagerly participates in video content.
- The entire company embraces the power of storytelling.
Jaeden shared, “Our entire sales team constantly pitches ideas and wants to be on camera.” That kind of buy-in is critical for a successful in-house video strategy.
For companies struggling to justify hiring a videographer, this is the key lesson: If your team understands the impact of video on sales and marketing, the investment becomes a no-brainer.
How one videographer created 65 videos in two days
One of the most jaw-dropping moments in our conversation was when Jaeden revealed that within three weeks of joining the company, he filmed 65 videos in just two days.
Let’s pause for a second. Sixty-five videos. In two days.
That’s more content than many companies produce in a year.
So how did he pull it off? It came down to meticulous planning and smart execution:
- Pre-planning every video: Jaeden made a detailed list of what videos were needed, based on MoveMobility’s website and customer questions.
- Assigning topics to the right people: He asked the sales team to rate their confidence in discussing different subjects on camera. Anyone rated a “5 out of 5” was given that topic to ensure smooth filming.
- Batch filming with rapid-fire questions: Once someone finished their main video, Jaeden handed them cue cards with common customer questions and had them answer on the spot.
The result? A massive backlog of video content that would fuel MoveMobility’s sales and marketing efforts. “It was the most stressful two days of my career, but now we have enough videos to last almost a year,” Jaeden said.
Rather than scrambling to produce new content every week, businesses can be intentional, plan ahead, and create a wealth of valuable assets in a short period.
Why every company needs an in-house videographer
Many businesses still see video as an occasional marketing expense, something to outsource when needed. But Jaeden’s experience proves it’s much more than that. When done right, video is a core part of sales and trust-building.
Here’s why having a dedicated videographer on your team is one of the smartest investments you can make:
- Cost efficiency: Hiring a video agency every time you need content is far more expensive in the long run. A videographer gives you unlimited content creation for a fixed cost.
- Speed and agility: An in-house videographer can produce content on demand, respond quickly to business needs, and capture key moments without waiting on external timelines.
- Authenticity: Someone who works within your company understands your culture, mission, and customers better than an external agency ever could. That connection translates into better, more relatable videos.
- Produce a higher volume: When video production is streamlined, you can create a massive amount of content in a short time. Jaeden proved that when he filmed 65 videos in just two days.
“There’s still a chance to be ahead of the curve,” Jaeden emphasized. “Most companies don’t have in-house videographers yet. If you start now, you’re setting the standard in your industry.”
Video is a revenue driver, not an expense
Think about how you research products today. Are you reading long text-based articles, or are you watching videos?
For most people, video is the preferred way to learn. And when you integrate it into your sales process, it builds trust instantly.
Jaeden put it best: “If you can tell your story in a way that captivates people, it’ll be memorable forever.”
Video isn’t just about getting views. It’s about converting customers. Businesses that use video in sales see:
- Higher close rates
- Shorter sales cycles
- More confident buyers
And the craziest part? Only a tiny percentage of businesses have an in-house videographer today.
“If you can be in that 1% and get ahead of the curve, you’re setting the standard in your industry,” Jaeden said.
Final advice: Just start filming
If you’re feeling overwhelmed about diving into video, Jaeden’s advice is simple: “Just start filming.”
Don’t overthink it. Don’t worry about being perfect. Just start creating content. Whether you’re answering customer questions, showcasing your products, or sharing behind-the-scenes glimpses into your business, every video you make will get you one step closer to standing out, building trust, and winning more business.
Jaeden didn’t wait for everything to be perfect. He didn’t let his lack of experience with a new company slow him down. He dove in, built a process, and proved the ROI of video from day one.
The biggest mistake businesses make is waiting too long to start.
- If you don’t have a videographer yet, start by hiring one.
- If you don’t have a video strategy, create one.
- If you’re still debating whether video is worth it, stop debating and hit record.
At the end of the day, video isn’t just about marketing, it’s about trust. Businesses that integrate video into their sales process see higher close rates, faster sales cycles, and more confident buyers.
If your company hasn’t invested in video yet, you’re already behind. But now, you have the roadmap to get started. Commit, get leadership buy-in, and build a strategic in-house video approach. The sooner you start, the sooner you’ll see the impact.
Connect with Jaeden
Jaeden Leclerc is the Videographer at MoveMobility.
Connect with Jaeden on LinkedIn
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