Remember our graph from yesterday?
Once the customer purchases for the second time, the customer is ready to roll!
- 2x Buyer: Quality to Average.
- 3x Buyer: Quality to Average.
- 4x Buyer: Mostly Quality.
- 5x Buyer: Loyal to Quality.
Here’s an important point … the customer doesn’t achieve Loyal status (in this case) until a fifth purchase. Even then, the customer is at Loyal status for one (1) month, that’s it … then the customer quickly slides into Quality territory.
I repeatedly see mistakes with businesses who try to push loyalty initiatives at customers who simply aren’t even close to becoming loyal customers. Don’t do that. Use Action Streams to nudge the customer along, ok?
