The versatility of interactive graphics means they can be adapted to suit a wide range of objectives and audience interests.
Whether through line graphs, donut charts, or creative formats like word clouds, interactive graphics ensure your message is delivered effectively and engagingly. They come in various forms and are applied across numerous fields for different purposes.
Here are several kinds of interactive graphics and their uses:
Data Visualizations
These are used to represent complex data in an understandable and visually engaging way. Users can interact with the visualization by zooming, filtering, or highlighting specific data points to discover patterns or insights. Examples include interactive maps, bubble charts, and heat maps.
Infographics
Though traditionally static (still), many infographics are now interactive, allowing users to hover over sections for more information, click through a story or data points, or adjust what is displayed based on user inputs.
Marketing
Interactive graphics are perfect for bringing your marketing campaigns to life! Instead of photography or still images, why not invest a little more and have an interactive graphics company handle marketing for your interactive displays, tradeshows, etc.
Educational Tools & Simulations
Interactive graphics are used in education to simulate experiments, visualize mathematical or scientific concepts, and offer hands-on learning experiences without real-world risks. Examples include virtual labs, astronomy simulations, and interactive timelines.
Games & Entertainment
Interactive graphics are the backbone of video games, providing dynamic environments that respond to the player’s actions. Beyond entertainment, serious games use these graphics for educational purposes, training, and simulations.
Web Design & UX/UI
Interactive elements in web design, such as animated graphics and interactive backgrounds, enhance user engagement and improve the overall user experience. These can guide users through a site, encourage exploration, and make complex information accessible.
Interactive Storytelling
Media outlets and journalists use interactive graphics to tell more compelling stories. Readers can navigate through stories in a nonlinear fashion, explore data relevant to the story, or personalize the content they wish to see. Find out more on our commercial animation studio page.
Business Intelligence & Analytics
Interactive dashboards allow users to drill down into metrics and KPIs, adjust parameters to see different scenarios, and explore data in real-time to make informed decisions.
Scientific Research & Exploration
Researchers use interactive visualizations to explore complex datasets, from genomic data to climate models. This can help identify patterns, test hypotheses, and communicate findings to a broader audience.
Health Products & Medical Equipment
Interactive visualizations are also incredibly helpful for prospecting or existing patients to visualize how medical products, equipment, and services can be beneficial to them. Find out more here on our medical device animations page.
Urban Planning & Architecture
Interactive models of urban areas or buildings allow planners and architects to visualize projects, engage with stakeholders, and simulate environmental impacts or changes over time. We can build graphics from the CAD files that you provide us.
