At Silverpush, we believe that advertising should do more than just reach audiences, it should engage, inspire, and drive action.
That’s why we’re thrilled to announce that Silverpush has won Gold for Volvo XC90 (Best Digital Customer Experience) and Bronze for MG Motors (Best Video Marketing Campaign) at the E4M Auto Marketing Summit & Awards 2025.
These awards recognize our commitment to transforming digital advertising through AI-powered solutions.
Volvo XC90: Gold Award for Best Digital Customer Experience
In partnership with Mindshare, Volvo aimed to create an immersive digital test drive experience, bringing its industry-leading safety features to consumers before they stepped into a showroom. Leveraging Silverpush’s Crafters creative intelligence solution, the campaign introduced an interactive “tap-to-explore” feature, enabling users to engage with features like Helping Hands, Collision Avoidance System, and 360-Degree Parking Alert—all within the ad itself.
The ads were then strategically placed across premium automotive content, luxury influencers, and business platforms, ensuring they reached high-intent buyers in the right context.
The result? A stellar 4.16% engagement rate, 81.6% VCR, and CTR 4x higher than industry benchmarks.
MG Motors: Bronze Award for Best Video Marketing Campaign
Celebrating 100 years of MG Motors, the campaign went beyond traditional advertising by integrating AI-powered interactivity and real-time contextual targeting. Partnering with Interactive Avenues, the campaign enabled seamless test drive bookings within the ad itself, transforming interest into immediate action.
With contextual intelligence, ads targeted users engaging with luxury, tech, and automotive content, ensuring the campaign reached the right audience at the perfect time.
The impact? A 3.20% engagement rate, 77.46% VTR, and 566+ direct test drive bookings.
These wins reinforce Silverpush’s commitment to AI-driven, real-time, and interactive advertising solutions. We extend our heartfelt gratitude to Mindshare, Interactive Avenues, Volvo, and MG Motors for their trust and collaboration in making these campaigns a success.
With contextual intelligence, creative innovation, and data-driven execution, we continue to push the boundaries of digital advertising in the automotive industry.
Looking to drive innovation in your next auto campaign? Let’s make it happen—contact us today!
