California Citrus Mutual (CCM) invites growers and allied agricultural industry members to join them for the 2025 Citrus Showcase on Wednesday, March 12, at the Visalia Convention Center in Visalia, CA. The event will feature informational seminars, free continuing education (CE) unit-approved courses, a tradeshow and an industry luncheon.
The event’s morning session will feature Dr. Marissa Zansler, the Director of Economic and Market Research at the Florida Department of Citrus, and her outlook on the domestic juice market.
“With juice prices at an all-time high, we feel her expertise in this area will provide insight into trends, consumer demands, and what growers can expect moving forward,” said CCM President/CEO Casey Creamer. “Understanding the juice market will better equip California growers, packers, and shippers to maximize grower returns.”
This year’s luncheon speaker is Ray Starling, former Special Assistant to the President on Agriculture and Agriculture Trade during the first Trump administration.
“We are extremely pleased to welcome Starling back to the Citrus Showcase,” said Creamer. “Starling spoke at the 2019 conference, and we are excited to have him back in person to provide his insights on what the administration’s return means for California citrus growers.”
Citrus Showcase will also offer several continuing education courses, including:
- Fruit Fly and ACP/HLB Quarantine Update
- Argentine Ant Management Innovations in Citrus Orchards
- Grapefruit Wilt Caused by Neoscytalidium dimidiatum and Bot Gummosis of Citrus
- Research Updates on Citrus Mealybug Monitoring and Management
- Developing and Testing an IPM Approach for Managing Roof Rats in Citrus
- SprayDays Regulations
- ESA and Auditable IPM Programs
CCM is pleased to once again lead this premier event for the California industry. CCM also thanks the California Association of Pest Control Advisers (CAPCA) for its partnership on the continuing education portion of the event. This new partnership will give the citrus industry a higher level of content to educate them on some of the most pressing issues affecting citrus growers right now.
The Citrus Showcase is open to the public and free to attend, except for the industry luncheon, which requires advance registration. CCM invites growers and industry allies to a day of education, networking, and industry comradery.
For more information, including registration, the full agenda, and our exhibitor directory, visit www.cacitrusmutual.com/2025-citrus-showcase/
