Self-serve ad platforms are closing the gap between big budgets and video advertising success.
Highly successful streaming media services, like Disney’s Hulu, Spotify and even TikTok are lowering the barrier to entry into the streaming ad market by opening the floodgates to small businesses. In a strategic move, these platforms are offering self-serve tools aimed at smaller companies lacking budget. Now, it’s easy to unleash your creative side and connect with a larger audience—all without making a significant financial commitment.
For small brands, being seen on an established, high profile platform is next to godliness—and being able to test, learn and spend at your own pace—well, that’s pretty great too.
At Dash Two, we think advertising choices should be simple. So, we rolled up our sleeves and did the research. We compared self-serve ad functionality for three high profile streaming platforms: Hulu, TikTok and Spotify. We defined what they have to offer, investigated what you can do with them, and listed out a few pros and cons for each. Here’s how they stack up, alone and against one another.
