The best billboard design seamlessly blends smart messaging with bold, eye-catching creativity to command attention. Effective billboards are straightforward, convey a clear message, and include a compelling call to action. The key is to have a defined subject and a specific goal that resonates with viewers.
Sound like a lot to achieve with just seven words or less? Absolutely. Designing a billboard demands simplicity in execution but complexity in strategy. Communicating a message within a mere five seconds—often the time it takes for someone to pass by—is no small feat. In fact, few other advertising formats require such precision and impact in such a limited timeframe.
As billboard experts, we’ve crafted and analyzed hundreds of campaigns, discovering the strategies that consistently succeed. Here are our top 10 tips to help you create a bold, effective, and memorable billboard in 2024.
