Assist-2-Sell is a full-service real estate franchise advertising discounted commission rates for buyers and sellers.
Pricing and service quality can vary widely across Assist-2-Sell’s offices, which are independently operated by local franchise owners.
On the whole, customers give Assist-2-Sell high marks for service and overall value — but several locations have below-average reviews, or no reviews at all, impacting the brand’s reliability compared to other low commission brokerages.
If you’re drawn to the savings advertised by Assist-2-Sell, but want to be sure you’re getting quality service, consider starting with a free agent-finding service like Clever Real Estate.
Clever offers pre-negotiated listings fees of just 1.5% with top local agents from around the country, including agents from well-known brokerages like Keller Williams and RE/MAX. You can compare agents side by side to ensure you’re getting the right combination of experience, expertise, and savings. Fill in a few details and get agent matches sent straight to your inbox — with no obligation to move forward.
Assist-2-Sell highlights
- Nationwide real estate franchise advertising full-service at a discounted rate
- Offices are independently owned and operated by local real estate brokers
- Listing fees vary by location and service package (e.g., full service vs. paperwork only)
- Some offices also advertise commission savings for buyers
- Assist-2-Sell has an overall 4.74/5 average customer rating from 1,882 reviews, but ratings vary significantly across locations
- Customers say: ✅ Communication and Professionalism | ✅ Guidance and Support | ✅ Real Estate Expertise | ✅ Results | 🟡 Integrity | ✅ Savings Value | ✅ Ease of Transaction
🔎 How we analyzed Assist-2-Sell reviews
To evaluate Assist-2-Sell reviews, our process included gathering all verifiable customer reviews from 3rd party sites such as BBB, Google, Consumer Affairs, TrustPilot, and Yelp.
In addition to tallying total review counts and average customer ratings, we used AI to analyze customer sentiment across key themes related low commission brokerages:
- Agent Selection: Ease of getting matched with an agent and satisfaction with the agent provided
- Communication and Professionalism: The availability, informativeness, responsiveness, professionalism, and proactiveness of the agent and support team
- Customer Service: The company’s commitment to resolving issues and ensuring customer satisfaction
- Ease of Transaction: Professional, efficient handling of transactions, including contracts, escrow, and closing procedures
- Guidance and Support: Level of helpfulness, involvement, and service provided by the agent
- Integrity: Agent and company’s commitment to ethical conduct and serving the client’s best interests
- Marketing: Quality and effectiveness of agent’s marketing strategy for attracting buyers
- Real Estate Expertise: Agent’s market knowledge and skill in conducting real estate transactions, including pricing, crafting offers, and managing negotiations
- Results: Transaction outcomes for buyers and sellers
- Savings Value: Degree of customer satisfaction with both the savings and service provided for the cost
To ensure an accurate depiction of the customer experience, we ran every verified review through AI to check for mentions of each given theme. Any theme that was mentioned in at least 10% reviews is displayed. We assigned each theme a sentiment value based on the following criteria:
- ✅ Highly positive: At least 92% of mentions for that theme are positive
- 🟡 Somewhat positive: 75–92% of mentions for that theme are positive
- ❌ Somewhat negative: Less than 75% of mentions for that theme are positive
Assist-2-Sell reviews
| Source | Average Rating | Review Count |
|---|---|---|
| 4.7/5 | 1,409 | |
| Yelp | 4.0/5 | 23 |
| Zillow | 5.0/5 | 450 |
| Total | 4.7/5 | 1,882 |
Assist-2-Sell has mostly positive reviews from customers, with an aggregate rating of 4.74 from 1,882 reviews across Google, Zillow, and Yelp. The company is also accredited by the Better Business Bureau, with an A+ rating.
Themes most commonly mentioned in Assist-2-Sell reviews
| Theme | Portion of Reviews | Percent Positive |
|---|---|---|
| Communication and Professionalism | 63% | ✅ 94% |
| Guidance and Support | 59% | ✅ 98% |
| Real Estate Expertise | 38% | ✅ 98% |
| Results | 31% | ✅ 99% |
| Integrity | 19% | 🟡 82% |
| Savings Value | 18% | ✅ 97% |
| Ease of Transaction | 16% | ✅ 96% |
Assist-2-Sell agents are highly rated for the service and support they provide, as well as the professionalism and expertise they bring to the job.
Most negative Assist-2-Sell reviews come from only a handful of offices, where clients felt they were treated poorly or felt frustrated with the lack of responsiveness from particular agents.
Here’s how Assist-2-Sell reviews break down.
Service ratings
- ✅ Communication and Professionalism (94% positive)
- ✅ Guidance and Support (98% positive)
- ✅ Real Estate Expertise (98% positive)
- 🟡 Integrity (82% positive)
Most Assist-2-Sell customers report wonderful service from their agents, who are consistently praised for their communication, guidance, advocacy, and support throughout the buying or selling process.
- “She was responsive with everything we needed and on top of every detail”
- “Followed through well on set up, showings and paperwork and kept us informed during the process”
- “She made sure the process went smoothly and was always available to answer any questions”
- “I truly felt she worked so hard for me as the seller.”
- “She listened to us and cared about what we wanted, and was very no-nonsense.”
- “He was responsive with our “day of / before” requests for showings and always had an answer to a random question”
- “They stayed in our price range and understood what we were looking for”
Customers also express feeling like they are in expert hands. Many reviewers attribute the success of their transactions to their agents’ market analyses, strategic advice, and negotiating expertise.
- “She got the offer accepted for $20,000 less than the asking price”
- “Provided in depth analysis to create a competitive offer resulting in purchase”
- “It was a challenging negotiation spanning three time zones and Lisa and the team were flawless.”
- “Through every step of the selling process he was spot on! From the market analysis, to the incredible pictures of our home and finally helping us get the most for our home.”
- “Francine listened to our home sale goals and quickly developed a data-driven plan informed by her vast experience with the housing market in the area.”
- “Provided good feedback on improvements and pricing suggestions”
While most customers were happy with the support provided by Assist-2-Sell agents, a handful of reviewers questioned the integrity of specific Assist-2-Sell agents who failed to disclose known issues with a home or otherwise look out for their best interests.
- “The listing said ‘updated roof’ and we took their word for it since it was winter and we couldn’t see it, but only 2 years later we have to replace the whole thing $$$. They also got the year our house was built wrong.”
- “Came off very rude and rushed through questions I had”
- “They do not put contingencies in your contracts, they won’t even mention it to you to make the process easier for them.”
- “Very unprofessional. Was wanting me to have a high budget or wouldn’t help me.”
- “This guy took his commission from the seller and told us if we wanted this house we need to pay him as well”
When choosing a realtor, remember that you’re hiring the agent, not the brand. To find the agent that’s right for you, talk to a few different realtors and compare factors like commission costs, services provided, experience, market knowledge, and rapport.
Savings ratings
- ✅ Savings Value (97% positive)
While Assist-2-Sell positions itself as a discount real estate brokerage, savings is only mentioned in about 18% of Assist-2-Sell reviews — albeit the sentiment is mostly positive.
- “We saved over $8500 by using her over another realtor.”
- “They gave us full service at a great price.”
- “They saved us a TON of money, both with their flat-rate commission and offering a buyers realtor commission that was reasonable.”
The relatively low distribution of reviews focused on savings may be due to the fact Assist-2-Sell’s pricing can be inconsistent. For example, some locations charge a flat rate of just a few thousand dollars, while others charge percentage-based commissions as high as 2.5% — close to the national average listing fee of 2.74%.
Additionally, not all Assist-2-Sell locations advertise savings for home buyers — something several other discount brokers do.
Results ratings
- ✅ Ease of Transaction (96% positive)
- ✅ Results (99% positive)
Overall, Assist-2-Sell customers are happy with their transactions, reporting smooth closings and good results.
- “We always have smooth closings with Assist2Sell because they are always on top of every detail.”
- “Not only did she sell our house at full price in 3 days, but we closed super fast with zero issues.”
- “Closed on the home in a few short weeks with no problems”
- “In the end, we got the right home at the right price for our family.”
- “Each time we’ve worked with him, our home was on the market for less than a month before going under contract”
Top Assist-2-Sell alternatives
Assist-2-Sell can be a solid option if your local office has good commission discounts and high customer ratings.
However, other low commission options may offer more consistency in terms of pricing, service, and agent quality.
Listing Fee
Buyer Savings
Active Since
Editor’s Take
Pros & cons
Overview
Clever Real Estate is the best option for most sellers looking for an agent. The company matches you with multiple experienced, full-service agents so you can find the right fit, and it offers a low 1.5% listing fee no matter which agent you choose.
Listing Fee
Buyer Savings
Active Since
Editor’s Take
Pros & cons
Overview
Redfin is a reputable discount real estate brokerage that offers significant savings, particularly if you buy and sell with the brokerage. But watch out for high minimum fees, which vary by market and can be high in some areas. Redfin’s agents also work with a lot of clients, and they don’t always have time to provide as much hands-on service as you may need.
Read the full Redfin review.
Did you use Redfin? Leave a review for the chance to win a $250 Amazon gift card.
Listing Fee
Buyer Savings
Active Since
Editor’s Take
Overview
Pros & cons
Prevu is a solid option if you’re buying an expensive property. You can receive up to 2% of the home’s purchase price as a rebate; the full 2% is only available on properties over $1.25 million. Sellers will pay a 1.5% listing fee (about half the traditional rate). But watch out for minimum fees that vary by market and can be high, limiting your actual savings.
Read the full Prevu review.
How Assist-2-Sell works
Selling with Assist-2-Sell
Assist-2-Sell offers multiple service packages for sellers. Remember that program availability and the exact list of services varies based on location. Contact a local office to verify which services Assist-2-Sell offers in your area.
MLS for Less™
MLS for Less™ is Assist-2-Sell’s main service package, offering home sellers a traditional MLS listing and full-service support at a discounted rate.
A traditional full-service listing package typically includes:
- Pricing and marketing strategy
- Advice on staging and home improvements to ensure your home is market-ready
- Professional photography
- MLS listing with syndication to real estate sites like Trulia, Zillow, and Realtor.com
- Showings and open houses
- Offer review and verification of buyer financing
- Price and contract negotiations
- Coordination of inspections and appraisals
- Support through the closing process
Direct-to-Buyer
With Direct-to-Buyer, Assist-2-Sell tries to find you a buyer who doesn’t have a buyer’s agent — advertising it as a way to save even more by avoiding paying a buyer’s agent commission.
However, the vast majority of buyers do use an agent[1] — and you wouldn’t need to pay a buyer’s agent commission for an unrepresented buyer regardless.
Paperwork Only
For home sellers who prefer the for sale by owner route, Assist-2-Sell advertises a low-cost “Paperwork Only” option to assist with the closing documents.
However, not every office offers this option, so you’ll want to confirm its availability with your local Assist-2-Sell office.
Buying with Assist-2-Sell
If you’re buying a home, Assist-2-Sell will offer the same level of service as you’d get with just about any other brokerage, including:
- Providing access to MLS listings and market data
- Arranging home tours and inspections
- Pulling information on properties of interest
- Writing and submitting offers
- Negotiating on your behalf
- Supporting you through the closing process
While some Assist-2-Sell offices advertise commission savings for buyers, most don’t. If commission savings is important to you, you’ll want to ask your agent about a home buyer rebate directly.Additionally, the company’s websites are often dated, so you may not experience the tech-driven convenience offered by brokerages like Redfin.
How much does Assist-2-Sell charge?
Assist-2-Sell’s savings can vary widely depending on the local office. Some locations offer a flat fee, while others charge a percentage of the final sale price. Here’s a snapshot of listing fees in different areas:
| Location | Listing fee |
|---|---|
| Denver, CO | $2,995–8,995* |
| West Michigan | 1.5% |
| Las Cruces, NM | 2%** |
| Wausau, WI | 3%*** |
**Or 3.5% total if seller accepts offer from a buyer represented by Assist-2-Sell.
***Unclear whether the 3% includes a buyer’s agent commission.
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While Assist-2-Sell offers some good discounts (e.g., 1.5% listing fees), others are closer to market rates. For context, the national average listing fee is 2.74%.
As the seller, you’ll likely cover the buyer’s agent commission as well (2.58% on average), though it’s no longer a given. Due to the recent NAR settlement, the buyer’s agent fee is now more negotiable, and buyers may be responsible for some or all of this cost in some cases.[2]
The national average total real estate commission, including both the listing fee and buyer’s agent fee, is 5.32%. But the average varies by location.
Assist-2-Sell locations
Assist-2-Sell is currently available in 31 states, giving homeowners access to discounted commission rates in many regions. However, coverage may vary by location, with some states offering more robust services than others.
For Canadian customers, Assist-2-Sell has offices in Ontario, Nova Scotia, and New Brunswick, extending its discount brokerage model to select areas.
💡 Tip: Contact your nearest office to confirm available services, as offerings and fees may vary by location. Find Assist-2-Sell offices in your state here.
Bottom line: Is Assist-2-Sell right for you?
Pros
-
Discounted realtor commission -
Full-service support -
Mostly positive customer reviews
Cons
-
Pricing and services vary by location -
Some locations have poor or no reviews from customers -
Limited savings for buyers
Assist-2-Sell provides full-service real estate support at reduced commission rates, making it a solid option for some home sellers.
While many offices have consistently excellent reviews and offer good commission discounts, others have below-average customer ratings and charge closer to market rates for their services. Your experience will depend on your local office.
There’s no harm in contacting your local office to have a conversation, since you have no obligation to sign a contract during an interview.
However, other brokerages may offer lower commission rates or better agent selection, so it’s wise to shop around.
Frequently asked questions
How much are Assist-2-Sell fees?
Assist-2-Sell listing fees vary by location but usually involve a discount. In addition to your agent’s fee, you’ll also be responsible for the buyer’s agent commission, which usually costs around 3% of the sale price. Compare Assist-2-Sell’s rates against other discount brands to find the best low commission realtor near you.
Is Assist-2-Sell worth it?
Assist-2-Sell may be worth considering if there are no other discount brokerages near you. But most home sellers will find better overall value with another discount company. See our full rankings of the top low commission companies.
Are Assist-2-Sell reviews good or bad?
Each office is independently owned and operated, so Assist-2-Sell reviews vary quite a bit depending on the location. On the whole, customer reviews tend to be positive. But many locations have few reviews or none at all.
Where can I find Assist-2-Sell listings?
You can browse Assist-2-Sell listings on the company’s website. The listings are broken down by state, and you can filter Assist-2-Sell homes by price, number of bathrooms and bedrooms, and property type.
Related reading
Article Sources
The post Assist-2-Sell Reviews: Are the Savings Worth It? appeared first on Clever Real Estate.
