Apple is known for its amazing products that shape the future of consumer technology. In 2025, the Cupertino-based tech giant already launched the iPhone 16e, iPad Air M3, 11th-gen iPad, and MacBook Air M4. Several other products are in the pipeline and expected to launch. Based on the most current rumors, I have created a list of upcoming Apple products for 2025. Let’s take a look!
All the new Apple products coming in 2025 – What to expect!
Apple’s next roundup has started circulating. We have gathered all the predictions from analysts and industry-leading leakers to inform you about every Apple product coming in 2025.
1. Mac Studio and Mac Pro
The Mac Studio is also anticipated to receive an update in 2025. However, according to Mark Gurman, M4 Mac Studio and Mac Pro may be available in mid-to-late 2025. The new model is set to come with more powerful higher-end M4 chips, including the M4 Max and Ultra chip.
A few insiders highlighted that Apple intends to significantly raise the maximum unified memory in high-end M4 Mac computers to 512GB. This may be due to Apple’s focus on AI development features. Also, the update is likely to introduce Thunderbolt 5.
2. iPhone 17 and 17 Pro lineup
Apple has already made headlines with the launch of the iPhone 16e. However, rumors of iPhone 17 and iPhone 17 Pro models are already brewing. Various leaks hint at substantial changes in Apple’s flagship lineup, where the Plus model may be replaced with an iPhone 17 Slim or iPhone 17 Air.
As reported by Ming-Chi Kuo, the ultra-thin iPhone 17 model may have a 6.6-inch screen size. The body may be built with an aluminum alloy metal and glass combined frame to make the device lightweight, shared by Fixed Focus Digital. Also, an insider from Jeff Pu captured by 9to5Mac suggests the iPhone 17 Pro Max is expected to feature a smaller Dynamic Island due to the proximity sensor’s metalens technology.
This may also mean the Face ID sensor will be potentially embedded under the display, as noted by Ross Young. Moreover, the iPhone 17 series is anticipated to feature LTPO displays across all models. Moreover, a Weibo leaker Instant Digital shared that Apple allegedly tested reverse wireless charging on iPhone 17 Pro to juice other Apple devices, such as AirPods,
The iPhone 17 series is likely to be powered by the A19 chip, with the Pro models possibly featuring an A19 Pro variant. This new processor is expected to be built on a 2nm process, promising improved performance and energy efficiency. There are also rumors from HotHardwire that Apple may integrate Wi-Fi 7 support in the chip.
Additionally, MacRumors highlighted the iPhone 17 Pro Max model is expected to include a triple-camera system with three 48-megapixel lenses (wide, ultra-wide, and telephoto). A CAD render shared by Majin Bu suggest that the camera system will be different in iPhone 17 Air model. This also shows the traditional square camera bump in Pro model may get replaced with a horizontal camera bar.
On the other hand, all iPhone 17 models are anticipated to have a new 24-megapixel tetraprism front-facing camera, known from Kuo’s survey. So, the selfie qualities will be drastically enhanced in various lighting conditions. Additionally, the iPhone 17 Air may include a single rear camera to reduce cost.
3. Apple Watch Series 11
Apple’s upcoming Apple Watch Series 11, expected to launch in September 2025, is poised to introduce several notable features and enhancements. Rumors indicate the introduction of a microLED display. However, we are estimating an LTPO panel offering higher brightness, better color accuracy, and improved energy efficiency.
In terms of health monitoring, Mark Gurman speculated the Series 11 would be able to monitor blood glucose levels non-invasively and blood pressure tracking. Additionally, improvements to existing features like ECG and blood oxygen monitoring are anticipated, providing more accurate and comprehensive health data.
Equipped with a new S12 chip, the Apple Watch Series 11 is projected to deliver faster performance and improved efficiency. The Series 11 will run on watchOS 12, expected to introduce Apple Intelligence features such as Notification Summary.
4. Apple Watch Ultra 3 and SE upgraded version
Experts are anticipating a slew of new Apple Watch models in 2025, including the Apple Watch SE and Apple Watch Ultra 3. The Apple Watch SE is expected to feature a major design overhaul and be announced with the iPhone SE 4 in the spring event.
However, Gurman stated that the Apple Watch Ultra 3 will likely have a nominal hardware upgrade. Apple may focus more on integrating the AI features. Also, it won’t be around until September 2025 because Apple needs “more time to develop innovative health management features,” as noted by Ming-Chi Kuo.
Meanwhile, now deleted reports from Omdia suggest that the Apple Watch SE 4 could borrow the design from Apple Watch Series 9. They even say that it may get the S9 SiP and Apple Watch Series 4’s ECG feature.
Mark Gurman previously anticipated that Apple may release an Apple Watch Series X this year, which would replace the existing band attachment mechanism with a magnetic one. However, Apple did not use the term in the September launch event and unveiled the Series 10 as usual. Therefore, it’s unclear if there will be a Series X or not.
Check out the latest rumors about the Apple Watch Ultra 3 and what to expect from its next-gen features!
5. AirPods Pro 3
Apple is anticipated to unveil the AirPods Pro 3 in September 2025 with enhanced design, performance, and health monitoring capabilities. According to Bloomberg, the AirPods Pro 3 is expected to feature a sleeker design, offering improved comfort and a more compact charging case for enhanced portability.
Powered by the new H3 chip, Apple aims to deliver superior audio quality and extended battery life compared to its predecessors. Moreover, users are expected to enjoy advanced Active Noise Cancellation (ANC) as per a credible leaker Kosutami.
On the other hand, the AirPods Pro 3 may include innovative features such as a built-in temperature sensor and heart rate monitoring. Mark Gurman has backed up this rumor in his newsletter.
6. MacBook Pro M5
According to the previous launches, the MacBook Pro M5 will be in late 2025 in the October product cycle. It is likely to introduce the M5 series chips, including M5 and M5 Pro variants.
The MacBook Pro M5 is expected to maintain the current design, featuring mini-LED displays. However, significant design changes, including a shift to OLED displays, are projected for the MacBook Pro M6 in 2026.
Reports from analyst Ming-Chi Kuo suggest that the MacBook Pro M5 may incorporate a new compact camera module, potentially contributing to a thinner laptop design.
7. HomePod mini 2
The HomePod mini 2 may launch in late 2025 and will be the first major upgrade to the original HomePod mini since the original model was released in 2020.
The HomePod mini 2 is expected to retain a similar design to its predecessor, but it may come with new color options to suit a variety of home decors. Apple might add a second-generation Ultra Wideband chip for a lower-latency Handoff experience as well, MacRumors claimed.
Moreover, the device may incorporate Apple’s combined Wi-Fi and Bluetooth chip, potentially supporting Wi-Fi 6E, according to a Bloomberg report. That being said, there may be a new “S” chip for improved audio performance. These enhancements are designed to offer a fuller listening experience, as well as improved recognition of Siri commands.
8. AirTag 2
Apple is reportedly developing the second generation of its item tracker, the AirTag 2. According to Mark Gurman, the planned release may be held in mid-2025. A leaker Kosutami backed this by sharing that the next-gen AirTag may arrive in May or June 2025.
One expected improvement is the integration of Apple’s second-generation Ultra Wideband (UWB) chip, which debuted in the iPhone 15 lineup. This upgraded chip is anticipated to offer up to three times the range of the original. So, users would be able to locate items over greater distances with Precision Finding.
Moreover, Apple is expected to implement measures to make the AirTag 2’s built-in speaker more difficult to remove. It is aimed to prevent disabling the audible alerts that notify individuals of nearby unknown AirTags.
Analyst Ming Chi Kuo also shared that the AirTag 2 is rumored to feature improved integration with Apple’s Vision Pro headset. While specific details remain scarce, this integration could provide users with innovative ways to interact with and locate their items in a mixed-reality environment.
9. New HomePod with a touchscreen display
Apple could finally release a HomePod with a display to compete with Google and Amazon’s existing smart home devices. According to reports from Ming Chi Kuo, the new HomePod would feature a 7-inch display.
Not only that, earlier reports from Mark Gurman have also suggested that Apple is working on a high-end speaker with a touch screen, which could possibly combine an Apple TV set-top box with a camera for video calling.
To add fuel to the fire, code seen by 9to5Mac in tvOS 17.4 beta 3 reveals the existence of a new device capable of running tvOS. This device, identified as “Z314,” seems to be powered by an A15 Bionic chip.
The code also reveals that prototype and production versions of this device are already under test, suggesting that the new HomePod has reached an advanced stage of development. However, the probable launch date has not yet been anticipated.
Apple products released so far in 2025
Apple started the first quarter of 2025 with a blast. After a long wait, we got the budget iPhone 16e in place of the iPhone SE 4. In March, Apple released the next-gen iPad Air M3, 11th-gen iPad, and MacBook Air M4.
Here’s a closer look at everything that Apple has released so far in 2025:
1. MacBook Air M4
In March 2025, Apple updated its popular MacBook Air lineup with the introduction of the M4 chip, enhancing performance and efficiency. The new models come in two sizes: a 13-inch and a 15-inch. Both features a less than half an inch thin, fanless design, a durable recycled aluminum enclosure, and the standard Liquid Retina display.
A notable addition is the metallic sky blue color which looks stunning specially when light reflects off of its surface. You can also get a color-matching MagSafe cable to complement it. Apple also included support for up to two external displays in addition to the built-in display for better multi-tasking.
At the heart of the new MacBook Air rests the M4 chip with 10-Core CPU with 4 performance cores and 4 efficiency cores, up to 10-Core GPU, and 16GB Unified Memory expandable up to 32GB. Moreover, the Neural Engine is upgraded to enhance Apple Intelligence processing and handle running the latest large language models smoothly.
This indicates you will receive a good performance boost on MacBook Air M4 over its predecessor. Moreover, the enhanced efficiency results in excellent battery life up to 18 hours. Apple also included a bigger 53.8-watt-hour lithium-polymer battery and support for fast charging up to 50 percent in just 30 minutes.
The highlight of the MacBook Air M4 is its 12MP Center Stage camera with support for Desk View, which was previously limited to MacBook Pro models. So, you can easily record yourself in good quality or enjoy crystal clear FaceTime video calls. Apple also has cut down the price tag and made MacBook Air M4 starting at only $999.
2. iPad Air with M3 chip
In March 2025, Apple introduced the iPad Air M3, continuing its tradition of delivering powerful yet mid-range tablets with robust performance and sleek design. For the first time, the iPad Air is available in two sizes: 11-inch and 13-inch models. Therefore, if you love multitasking, you can go for the bigger display size.
Apple also included four new colors: Starlight, Space Gray, Purple, and Blue. The iPad Air M3 has a Liquid Retina display with up to 600 nits peak brightness on the 13-inch model and 500 nits peak brightness on the 11-inch model. Both have an antireflective coating for crisp visuals.
The M3 chip makes the new iPad Air nearly 2x faster than the previous M1 model, ensuring smooth multitasking and responsiveness. For the first time, it also includes Apple’s advanced graphics architecture and hardware-accelerated ray tracing. So, you can enjoy gaming, content creation, and streaming to the fullest.
Furthermore, Apple has customized the model to be “Built for Apple Intelligence.” This means your iPad Air can perform the processes on-device without a hitch. It has the same Landscape 12MP Center Stage camera on the front and a 12MP Wide camera on its back as before.
With iPadOS 18, fast wireless 5G connectivity, a new Magic Keyboard with a 14-key function row and a larger trackpad, and compatibility with Apple Pencil Pro and Apple Pencil (USB-C), the new iPad Air appeals to both new users and those seeking to upgrade from older models.
The 11-inch model starts at $599, and the 13-inch model starts at $799, making it a price-worthy iPad.
3. 11th-gen iPad (A16)
Along with the iPad Air M4, Apple also launched a refreshed 11th-generation iPad, officially named the iPad 11-inch (A16). Though the design language remained same, Apple boosted its performance integrating the A16 Bionic chip. This enhancement ensures smoother multitasking and more responsive apps.
The base storage has been doubled to 128GB, providing ample space for apps, photos, and videos. The iPad (A16) features an 11-inch Liquid Retina display with slim bezels and a Touch ID sensor integrated into the power button similar to the previous model.
Other specs such as a 12MP rear camera, a 12MP front-facing camera, Landscape stereo speakers, Wi-Fi 6, etc. also remained same on the iPad (A16). You will get enhanced Smart HDR 4 for crispier photos. Apple also upgraded to Bluetooth 5.3 for better connectivity. However, it doesn’t support Nano-SIM and physical SIM cards.
4. iPhone 16e
Apple has expanded its iPhone 16 lineup with the introduction of the iPhone 16e. It features a 6.1-inch Super Retina XDR OLED display with an edge-to-edge design and traditional notch. Its durable design includes a Ceramic Shield front cover and an aerospace-grade aluminum enclosure with an IP68 rating, making it resistant to drops, water, and dust.
iPhone 16e is equipped with Apple’s A18 chip, which offers fast performance and advanced features, including Apple Intelligence. This chip also contributes to extended battery life, offering up to 26 hours of video playback. Moreover, the Action Button on the side lets you quickly access preferred functions and Visual Intelligence.
The device boasts a 48-megapixel Fusion camera system with an integrated 2x telephoto lens. Apple has included all advanced camera features except Spatial photo capture for better photos and videos. According to the specs, it can play back videos for up to 26 hours.
The iPhone 16e has a USB-C port, aligning with universal charging standards. It also introduced Apple’s in-house 5G modem for better connectivity, giving the iPhone 16e an edge over the iPhone 16.
For a comprehensive overview, you can go through our detailed iPhone 16e’s specifications and features article.
Signing off…
This wraps up our list of every Apple product coming in 2025. However, you must keep in mind that most of these products are based on speculation from industry insiders and leakers, with no confirmation from Apple’s end.
Nevertheless, we still believe that Apple has an excellent lineup of products launching in 2025, and we’re as excited as you are to see them materialize. If you found this article interesting, we would also love to hear which Apple products you are the most excited about in the comments section below.
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