Email is still king. Despite the billions of us chatting away on social media, most still prefer email when it comes to buying and selling online. And it’s not just businesses. Email remains the go-to for everything from reaching customers to connecting with employers, partners, and investors.
That’s why having a professional email address matters. Whether you’re running a business, building a brand, or job hunting, your email should show the world that you’re credible and serious about what you do—because first impressions count.
What exactly is a professional email address?
A professional email address is a custom address that uses your domain name after the @ symbol, like [email protected].
Professional email, branded email, business email, or custom email — there are a few different ways to describe the same idea.
Each email address has two parts:
☐ Local part: The part before the @ (like info, bookings, or John)
☐ Domain part: The unique address after the “@” (like yourbusiness.uk)
At the core of a custom email address is your domain name, or the part after the @ symbol. When you own a domain, you can create email addresses linked to it.
Having the right domain extension (TLD) matters too. A well-chosen ending like .co.uk, .ltd, or .info will build trust and make your email easier to remember. It’s simple, professional, and puts your brand in the spotlight.
But don’t worry — you really don’t need to be a tech expert to get a professional email address that works for you. It’s easy to get your own pro email address!
Don’t have a domain name yet? You can search for a domain name here.
See also: Names That Click: How to Choose the Right Domain Name and What is a Top-Level Domain (TLD)?
The benefits of using a professional email address
A professional email address shows you mean business. 83% of global consumers prefer email when communicating for business. By some estimates, 99% of consumers check their email daily or almost daily, with 58% making it the first check of the day ahead of social media.
It just goes to show how email is one of the most reliable ways to reach your audience. Whether you’re applying for your dream job or building your portfolio online, a professional email helps to bring instant credibility to your name and brand as well as trust by those on the receiving end.
Make a great first impression
Say you’re a freelancer looking to attract your first clients. A potential client wants to reach out to you via email to enquire about a potential collaboration.
Your email address speaks volumes about your professionalism. A branded email shows you mean business and sends the message that you’re serious about what you do.
Instant credibility and trust
Would you open an email from a random address like [email protected]? Probably not. You’d likely be afraid to open it and immediately delete it or mark it as spam.
Compare that to receiving an email from [email protected]? It’s more credible, memorable, and instantly feels more secure.
That matters, especially when emails with personalised subject lines are 26% more likely to be opened.
Promotes brand awareness
One of the best benefits of using a custom email address is that every time you send an email, you’re promoting your own brand instead of someone else’s.
You don’t need to be a large company or have a big advertising budget to build your brand. A professional email address does the work for you—email marketing alone has an average return of £36 for every £1 spent, making it one of the most effective branding tools available.
Keeps you out of spam filters
Using a free email service can increase the chances of your messages landing in spam folders—especially if your address looks random or untrustworthy. Segmented email campaigns can lead to a 760% increase in revenue, but that only happens if your emails actually reach inboxes.
A professional email address that matches your domain name makes it less likely you’ll get flagged as spam. It reassures clients or recruiters that your messages are legitimate.
So, to help prevent that from happening, use a custom email address that matches your domain name.
See also: No More Spam, Please! How Can I Stop Getting Spam Emails?
Helps you stand out from the competition
In a crowded market, anything that makes you stand out is a win. A custom email address not only makes you look more credible but also helps you stand out from competitors — so while they might still be using those generic email addresses, yours will look polished, professional, and ready to take on the world.
It’s inexpensive… and easy
With 123 Reg Email Starter, you can set up a professional email address with minimal effort. For as little as 99p a month, you get an ad-free, custom address that matches your domain name.
If you need more storage as your business grows, you can upgrade to the Pro package for as little as £3.49 a month.
How can you get your own custom email address?
Simple. With 123 Reg, you can easily set up a custom email address. This gives you a unique, memorable way to send and receive emails on all your devices, whenever and wherever you need.
You can register any available domain name with a top-level domain (TLD) like .com, .co.uk, or even something unique like .shop or .online. Choose one that’s a good match for your brand or project.
Looking for a full productivity package? With Microsoft 365 Business Professional, you get pro email, Office desktop apps, and tools like Bookings — all designed to save time and help you meet your business goals.
See also: Why Microsoft 365 is Such a Valuable Resource For Your Online Business
Wrap up
Getting a professional email address is a small change that delivers big results. It helps you make the right impression, builds trust, and keeps your brand front and centre. And you can do it all for little more than the price of a coffee each month.
See also: Why Every Business Needs a Professional Email Address
