Good evening, everyone. Tonight we’re diving deep into the world of Among the Masses, a Swedish band redefining rock, pop-rock, and alt-rock with their unique sonic fingerprint. Their latest single, “Antarctica,” is an immersive experience that marries atmospheric soundscapes with emotionally charged storytelling. Produced and mixed by Andreas Ahlenius, this track showcases the band’s ability to blend nostalgia—think Depeche Mode, The Cure, and Radiohead—with modern innovation.
Inspired by the icy vastness of its namesake continent, “Antarctica” takes listeners on a cinematic journey filled with haunting vocals, ethereal synths, and brooding basslines. It’s both intimate and expansive, capturing themes of isolation, introspection, and wonder. For songwriter Kent Alfredsson, it began as a demo born from fascination with the unknown—ancient civilizations, hidden truths, and humanity’s place in the universe—and evolved through collaboration into the rich final product.
In this interview, we’ll explore the creative process behind “Antarctica,” how the band’s chemistry has grown over time, and what fans can expect next. Join us as Among the Masses shares the inspirations, challenges, and triumphs that brought this hypnotic piece to life.
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“Antarctica” is an evocative title. What inspired you to name your latest single after Earth’s southernmost continent?
It’s a strong metaphor if you like, but listening to the lyrics it’s quite profound and relates to what some people mean are ancient and still existing civilizations living side by side with us.
How would you describe the sound and atmosphere of “Antarctica” to someone who hasn’t heard your music before?
It’s atmospheric, emotional, catchy melodies and production, sounding both modern and retro at the same time.
Was there a specific event or emotion that sparked the creation of this track?
It’s the fascination of sightings and stories, and also there’s a better climate now regarding openness and an understanding of things we have no idea of and don’t understand.
Did you approach the writing and recording process for “Antarctica” differently from your previous releases?
Not really, a song, a melody and/or lyric is always inspired by different events, books, movies, reality and news perhaps.
What were you aiming to convey thematically with this single?
The song was more or less finished as a demo and we sent it to our producer Andreas Ahlenius to hear his view and vision, if any, and he came up with a direction for the production with the lyrics and the demo in mind.
Walk us through your collaborative songwriting process for “Antarctica.” How did the track evolve from initial concept to final product?
This song is primarily written by me (Kent Alfredsson) as many of our songs are. It begins with the idea of the song, the lyrics (in one order or another) then a demo that’s sent around among the band members to get ideas and input.
Then the guys contribute ideas and suggestions until we meet to finalize the actual song as a demo.
Were there any happy accidents or unexpected turns during the recording sessions that made it into the final track?
Not really on this one. It was sent to Andreas who had the vision quite fast, he then sends a draft for input and ideas.
How long did “Antarctica” take to complete from initial idea to finished product?
It’s a long process since there’s many songs in the loop regarding writing, production and finalizing. So about one year.
Has your creative chemistry as a band evolved since your formation, and how is that reflected in this new single?
Yes, throughout the years peoples roles have changed from time to time due to personal life and cycles of creativity.
At times some of us are more involved in the process than other times, but everyone’s involved in the process in different ways.
These roles change over time.
What’s your personal connection to “Antarctica” as a band? Does it represent something significant in your journey?
I would say sound-wise it’s taking our music further, exploring new sounds and techniques, it’s a never-ending process.
Lyricwise ”Antarctica” is also food for thought when it comes to the unknown – within and in the universe.
Is there a particular lyric or musical moment in the song that feels most meaningful to you collectively?
Probably the middle-eight that really takes it away musically and emotionally.
Do you have plans to release a music video for “Antarctica,” and if so, what can fans expect?
At the moment there’s no plans for a music video for the track, but that might change.
Music videos are always fun to make.
Can fans expect more new music soon, and how might it relate to or differ from ”Antarctica”?
Yes, there are more releases on the horizon. There’s a couple of more or less finished songs to be released. Keep your eyes open.
