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Get ready to have your tastebuds EXPLODE! OTOKI has just unleashed a global K-ramen REVOLUTION! Prepare for the ultimate flavour invasion as they launch a brand-new campaign video for their legendary Jin Ramen! And guess who’s starring? None other than the superstar Jin from the 21st-century pop icon BTS.
“Jinjja Love Jin Ramen”
This isn’t just any campaign – it’s a “Real Love” saga! OTOKI is diving headfirst into the global market, and they’re bringing the heat with a video that’s pure magic. BTS’s Jin radiates charm in a love story, and it’s so delicious that it’s dedicated to Jin Ramen itself! The concept? “Jinjja Love Jin Ramen”, the title “Jinjja Love”, means real love in Korean.
The video campaign is a flavour-packed, heart-fluttering experience that’s about to sweep the world. Get ready to fall head over heels for Jin Ramen and experience something truly unique!
The video begins like a scene from a romantic K-drama, showing Jin walking in the spring rain, revealing his melancholic side hidden beneath an umbrella. With the message ‘I really miss you’, the video expresses affection and sincerity for Jin Ramen, like a romantic drama, vividly capturing the experience of savouring the unique, deep and rich broth of Jin Ramen.
The campaign video is available on OTOKI’s official global YouTube, Instagram, and TikTok channels.
New Packaging & Collectable Jin Stickers
Beginning this month, Jin Ramen products featuring BTS Jin on the packaging will be available globally. This packaging will be applied to both bowl and cup formats, highlighting the Mild and Spicy Flavors. Additionally, multi-packs will include one of four collectible Jin stickers, a feature designed to appeal to a diverse international customer base.
OTOKI’s Global Expansion
The positive reception of the new packaging at the 2025 Winter Fancy Food Show in the US has set the stage for OTOKI’s international expansion. Combined with the release of the campaign video, this packaging serves as a central element in OTOKI’s strategy to broaden its global reach. This effort follows the company’s rebranding from “OTTOGI” to “OTOKI” in August of the previous year, which was designed to improve communication with international consumers.
According to the official statement from OTOKI: “With the launch of the global campaign for flagship K-ramen, Jin Ramen, starting with the release of the campaign video, we aim to connect with domestic and international consumers by enhancing the appeal of Jin Ramen with Jin of 21st-century pop icons, BTS. In the follow-up content to be released later, we will also present various aspects of BTS’ Jin, expressively portraying both the Mild and Spicy Flavors of Jin Ramen – stay tuned!”.
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