Fortitude Drinks UK today announces that it has signed an exclusive agreement to distribute Crystal Head Vodka, the ultra-premium vodka brand founded by actor Dan Aykroyd and artist John Alexander, in the United Kingdom. Fortitude Drinks are delighted to add the iconic Crystal Head Vodkas to its range, a further world class spirits addition to its portfolio.
Reinvigorate the brand
Fortitude Drinks will build on the existing availability of Crystal Head vodka in the UK’s best bars, working alongside existing retail partners, whilst increasing its availability nationally through its established distribution network.
Fortitude Drinks recognise Crystal Head Vodka as a bold and well-loved ultra-premium vodka, and it hopes to build on the success the brand has already achieved in the UK market. Nick England, MD of Fortitude Drinks UK says “as pioneering drinks distributors ourselves, Crystal Head perfectly complements our growing portfolio of super premium spirits. Crystal Head is a brand that commands attention, and we’re eager to help more people experience it in retail stores and bars across the country.”
Crystal Head Vodka
Crystal Head Vodka, with its iconic skull-shaped bottle continues to be a must stock in premium bars and prestige retail across the UK. A pioneer in both design and production techniques the vodka is made in Canada, crafted using the finest ingredients and pure Newfoundland water.
Unlike many vodkas on the market, it contains no glycerol, citrus oils, or sugars, ensuring a clean, crisp taste. The spirit undergoes a meticulous distillation process and is filtered through over 10,000 Herkimer diamonds to achieve an unparalleled smoothness and purity.
Crystal Head launched in 2008 and is now available in over 80 countries. During this time the vodka has been awarded multiple taste medals throughout the world including Double Gold at the 2022 SIP Awards, Gold at The New York International Spirits Competition, Double Gold at The 2022 San Francisco Spirits Competition and The Best Canadian Vodka in the World Spirits Awards.
For Crystal Head this new partnership is an important milestone. Having been in the UK since 2012 the UK is a key market for the brand with a lot of un-tapped potential. Ed Penny (Crystal Head Vodka European Sales Director), comments “After enjoying 10 years of success in the UK market we are ready for a reinvigoration and fresh energy behind the brand. We’ve found the ideal partner in Fortitude Drinks who we’re confident can take the brand to the next level.”
Product Range and Stocking Enquiries
Crystal Head Original (Corn-Based)
A silky-smooth vodka with a hint of sweetness and vanilla, perfect for refined cocktails.
40% ABV
RRP £49.99
Crystal Head Aurora (Wheat-Based)
A bolder, drier spirit with spicy and floral notes, ideal for classic martinis and premium serves.
40% ABV
RRP £59.99
Onyx (Agave-Based)
A unique Blue Weber agave vodka with earthy and subtly sweet characteristics, appealing to tequila enthusiasts and mixologists alike.
40% ABV
RRP £79.99
For more information on how to stock Crystal Head Vodka or how they can support existing stockists, please contact your Fortitude Drinks UK account manager or send an email to [email protected].
