The product will become an annual release to celebrate the modern whiskey-making expertise of the Jack Daniel Distillery, while paying homage to the brand’s past
Jack Daniel’s Tennessee Whiskey has launched the latest addition to their super-premium whiskey portfolio; Jack Daniel’s 10-Year-Old. This limited-edition bottle is the brand’s first permanent age statement in over 100 years, with only 2,500 bottles to be available in the United Kingdom. The product will become an annual release to celebrate the modern whiskey-making expertise of the Jack Daniel Distillery, while paying tribute to the brand’s founder and history.
Over the last decade, Jack Daniel’s Master Distiller Chris Fletcher has been experimenting to develop a product that would honour Jack Daniel’s whiskey that it was bottling at the end of the 1800’s. Fletcher evolved the distillery’s previous aged methods by maturing Jack Daniel’s Old No. 7 Tennessee Whiskey in oak barrels that were relocated throughout the barrelhouse to extend the aging process over the past ten years.
The 10-Year-Old has been hand-crafted by the Jack Daniel’s distillery team in Lynchburg over the last 10 summers, with the bottle design inspired by the brand’s history, featuring a hand-drawn iteration of the original cartouche that appeared on Jack Daniel’s aged-stated bottles a century ago.
The ingredients of Jack Daniel’s 10-Year-Old remains the same as Jack Daniel’s Tennessee Whiskey, comprising 80% corn, 12% malted barley, and 8% rye. The end result is a more complex, hand-crafted whiskey with a rare flavour profile. Bottled at 97 proof, a first for the Jack Daniel Distillery, Jack Daniel’s 10-Year-Old features hints of dry fig and raisin, combined with oak, butterscotch and soft fruit and smoke on the pallet, finishing with notes of sweet tobacco and spice.
Jack Daniel’s Master Distiller, Chris Fletcher, comments on the new product, “We’ve been experimenting over the last decade to hand-craft a whiskey with a rare flavour profile, to give Jack Daniel’s loyal consumers a taste of something new and exciting while honouring our heritage.
Jack Daniel’s 10-Year-Old is made to the highest quality for the Jack Daniel Distillery; bottled at 97 proof, this is a first for us and an important addition to our super premium portfolio. With only 2,500 of these bottles available, we’re proud to have created a unique limited-edition product with a balanced and delicate flavour in every sip.”
What’s more, Jack Daniel’s has launched a special limited-edition 10-Year-Old cocktail at The Connaught Bar. Comprising of Jack Daniels 10-Year-Old, mixed with Three Cents Cherry Soda, Silver Needle Tea, Ginger Wine and Mint Leaf, the Silver Seventeen cocktail is inspired by an original creation of the Connaught Bar celebrating the history of the Cobbler. The Silver Seventeen is available at The Connaught Bar for £45, available now for the next six months.
Priced at £110 per bottle, the Jack Daniel’s 10-Year-Old is best served and enjoyed neat. The brand will focus solely on distributing across their whiskey specialist partners, including Hard to Find, Master of Malt and The Whisky Exchange.
For more information on the Jack Daniel’s portfolio, visit www.jackdaniels.com
