Blogging for Lawyers: The Best Blogging Platforms

Blogging is still one of the most powerful tools for building your law firm’s online presence, especially if you’re just starting out. Simply put, blogging involves creating and sharing content, such as articles and insights, on your website (potentially even incorporating images and video) to connect with your audience and showcase your expertise.

In today’s digital landscape, a well-executed blog is essential for attracting potential clients. It helps them find you online, builds trust and credibility, and ensures your blog ranks high in search engine results, making it an essential part of growing your firm. 

But with so many blogging platforms out there, selecting the right one can feel overwhelming. In this article, I’m breaking down the best blogging platforms for lawyers, helping you make an informed choice about which one suits your firm’s needs. 

Take your law firm to the next level with Clio Grow, the client intake solution that streamlines your practice, impresses your clients, and enhances your professional online presence. Schedule a demo today to see how easy it is to build your perfect law firm website. 

Don’t have time? Need a quick summary? We’ve got you covered:

• Blogging is important because it helps your website rank better in search engine results, builds trust, establishes your authority with potential clients, and helps you stand out from your competitors. 
• Choosing the right platform will help you better achieve your goals. Consider the cost, features, customization, ease of use, integration with your website, and SEO tools when deciding on the best platform for you. 
• The best blogging platform heavily depends on your law firm’s needs and situation. 

The best blogging platforms for lawyers

There are numerous attorney blog platforms available, each with its own features and benefits. To help you make an informed decision, I’ve reviewed several of the top options, including their pros and cons. 

WordPress

WordPress is one of the most popular blogging platforms in the world. There are two versions: 

• With WordPress.com, your blog is hosted and maintained by Automattic, WordPress’s parent company. Automattic will ensure your blog stays online, and updates and maintains the relevant software. You take care of the writing and posting.
• With WordPress.org, you download the software and install it on your own hosting account. You’ll be responsible for keeping the blog online, updating and maintaining the relevant software, and writing and posting. This option gives you more control over your blog, but requires more time and knowledge. 

Pros:

• Both versions of WordPress are incredibly flexible. You can install themes and plugins that enable you to customize your blog. 
• Strong SEO capabilities.

Cons:

• It’s easy to overcomplicate WordPress by downloading too many themes and plugins. 
• Some of WordPress’s themes and plugins come with fees, so you could easily wind up paying for features you don’t need. 
• WordPress.org requires more technical knowledge, setup, and maintenance. 

LexBlog

LexBlog is the only platform on the list that focuses specifically on legal news and information. It has more than 25,000 bloggers in its network and has a mission of connecting lawyers to people. 

Pros:

• Tailored to legal professionals.
• Offers legal-specific features and support.
• Provides built-in community for networking with other legal bloggers.
• Has strong SEO tools.
• Professional design options. 

Cons:

• May have higher costs than other platforms.
• Not as customizable as other platforms (like WordPress).

Wix

Wix is an affordable solution for smaller law firms. This beginner-friendly platform features drag-and-drop functionality and an ability to host your website and your blog all in one. 

Pros: 

• It offers affordable pricing, which makes it especially attractive for smaller law firms or those with a limited budget.
• Wix blogs are quick to set up, and the drag-and-drop interface means you don’t need to understand coding to insert buttons, images, and other elements.
• Wix offers hosting and design options so you don’t have to deal with multiple providers to build your blog.

Cons:

• It has limited SEO capabilities that you can find with other platforms like WordPress. If you rely heavily on SEO to attract clients, Wix might not have the SEO capabilities you need. 
• While the drag-and-drop capability makes the design easy, it is limited in its customization. If you want more custom features or integrations, you’ll either need coding knowledge or workarounds. 
• Wix has limited scalability, so while it might work well for a small firm or solo practitioner, as you grow your content library you might need to move to a platform with more advanced tools and integrations.

LinkedIn

LinkedIn isn’t technically a blogging platform—it’s a social media platform. However, many professionals write articles and posts on LinkedIn that are similar to blog posts. 

Pros:

• It’s free to post on LinkedIn.
• Your followers are notified when you publish something, so they’ll see it. 
• You can quickly build your reputation and thought leadership credibility with regular posting.
• It comes with a professional audience, so it’s great for networking.

Cons:

• Because it’s on LinkedIn’s platform, it’s not pushing traffic to your website. It won’t automatically help with your website rankings unless people who see your posts later visit your website.
• LinkedIn can keep the rights to articles you publish on their platform, so you may not own that content once it’s published.
• Your clients might not be looking for legal advice on LinkedIn, depending on your legal practice area. 

For inspiration, check out our top legal influencers to follow in 2025.

Squarespace 

Squarespace is an easy-to-use paid platform with prices that vary depending on your needs and payment methods. In addition to blogging, you can use Squarespace for ecommerce, photo galleries, and website hosting. 

Pros: 

• Easy to use. Templates use a “drag & drop” interface. You simply choose what you want (and where you want it) and Squarespace does the rest. 
• You don’t have to update or maintain any software. Squarespace takes care of hosting, domain registration, and blogging, all on one platform. 
• Plugins and themes allow you to customize your blog so it looks the way you want. It also enables you to manage content marketing and client inquiries in one place. 

Cons:

• Squarespace tends to be more expensive than other beginner-friendly platforms. This cost enables more features, but for firms on a tighter budget, this might be a drawback.
• There are limited third-party integrations, so if you need specialized tools, such as advanced CRM features, it may not be the platform for you.
• It isn’t specialized for the legal field, so you aren’t guaranteed to have the functionality you want for your law firm.  

Medium

Medium is another popular blogging platform. Many writers on Medium have built a substantial following.  

Pros: 

• You don’t need any technical knowledge—all you have to worry about is writing and posting. Medium takes care of the rest, including software maintenance and updates. 
• Medium also already has a large audience. Your posts are put in front of the readers, meaning you could grow your audience quickly.
• Publishing is straightforward.

Cons:

• There’s no flexibility. You can’t change your page’s appearance or install plugins. You also can’t use your own domain. 
• They control everything. If something happens with Medium, you could lose your posts. 
• Medium doesn’t have a legal-specific audience, so even if you gain a large following, it might not be your target audience. 

Interested in learning more about digital marketing for lawyers? Check out our digital marketing guide, filled in formation about digital marketing strategies, website design, video marketing, and more. 

What is the best legal blogging platform?

Choosing the right platform for your attorney blog isn’t a one-size-fits-all situation. The best legal blogging platform depends on your goals, what you want to achieve, how much time and money you’re willing to invest, and your technical comfort level. 

• LexBlog might be your best choice if you’re looking for a platform tailored to the legal industry with built-in support and networking opportunities.
• LinkedIn might be best if you’re focused on increasing your thought leadership in front of a professional audience and aren’t worried about owning the platform. 
• Squarespace could be best for you if you want an easy-to-use platform that’s highly customizable (and you’re willing to pay). 
• WordPress.com and WordPress.org could meet your needs if you want more control, customization, and scalability for your blog. 
• Wix or Medium might be best for you if you want something user-friendly and inexpensive, and don’t mind the lack of customization. 

Need some blogging inspiration? Check out our list of Best Legal Blogs for Attorneys in 2025. 

Providing value for clients is crucial, but there are other ways blogging is important for lawyers. 

Here are a few things that blogging helps you with:

Building authority 

A blog is a great platform to demonstrate your knowledge in your practice area. Not only can you answer questions from potential clients, you can also share your insights and perspectives on legal issues. This enables you to build trust with your clients and highlight your expertise. 

When your content is helpful and informative, people are more likely to view you as the solution they need to help them with their legal problems. 

Attracting potential clients 

Blogs work both by drawing visitors to your website and establishing your credibility. When people search for high-level legal information and come across your website, you have the opportunity to convert them into leads and then clients, an opportunity you wouldn’t have had without your blog. Additionally, it gives referrals a place to confirm what they’ve heard about you before they reach out.

Boosting your SEO 

Search engine optimization (SEO) is crucial in establishing your website’s visibility in search engine rankings. Your blog gives you a place to target the keywords your potential clients are searching for, and the more opportunities you have to do this, the better your website will rank. That way, when people search for “family law attorney” in their city, your website is more likely to be among the first they come across. 

Establishing thought leadership 

Thought leadership is a great way to attract clients. By regularly publishing researched and informative content, you can demonstrate your authority. This will attract potential clients and referrals to your site. If you publish on topics relevant to the media, you may wind up with opportunities where journalists position you as an expert or interview source based on your blog posts. This can expose you to an even broader audience. 

Standing out from competitors 

Your blog is a site to build your authority, share your personality, and highlight your approach to the law. These are all elements that differentiate you from other lawyers and law firms, and it enables clients to get a feel for you. When clients feel they know, like, and trust you, they’re more likely to work with you.

Educating your clients 

Using your blog as an educational resource helps clients understand complex issues, which can result in a smoother attorney-client relationship. It also enables you to efficiently answer frequently asked questions, and provides you with a resource you can send clients to for more information. 

Google prefers websites that are updated regularly, so if you aren’t consistently adding new content to your website and updating the existing content, Google will likely view it as outdated. Blogging regularly is a great way to add fresh content to your website. You can also use it for internal linking and backlinking, further enhancing your site’s credibility. 

If you’re searching for things to post about on social media, a blog provides you with content to keep your social media active, giving you even more opportunities to bring people to your website. 

Read more about how to start a legal blog.  

What to consider before choosing your blogging platform

There’s a lot to consider when it comes to your ideal legal blogging platform. Among the factors to consider are:

• Features: Aside from the basic blogging features, you may need features related to the legal industry, such as legal disclaimers, privacy compliance tools, or legal widgets. Take a look at other attorney blogs to see which features matter to you, and which features you can do without. 
• Cost: Legal blogging platforms can come with many advanced features, but you may not need them–or want to pay for them. Set a budget for your blog, determine what features you need, and find a platform that has transparent pricing models that scale, so you can start out paying less and increase your budget as your blog grows. 
• Templates and customization: Templates make it easy to create your blog, but customization enables you to control your branding and aesthetic using templates, fonts, colors, and various layouts. Look for a platform that offers customizable templates. 
• Ease of use: Unless you’re highly skilled at coding or willing to spend a lot of time setting up your blog, you want a platform that allows you to easily create, edit, and publish your posts. Look for a platform that doesn’t require coding experience or knowledge. 
• SEO tools: If you want your website to rank highly in search engines, you need a legal blogging platform that supports SEO-friendly practices. This includes SEO tools; customizable meta descriptions, headers, and tags; fast loading speeds; and mobile responsiveness. 
• Integration with your website: Your blog should maintain your branding and be easily accessible from your website to make the experience seamless for users. Look for platforms that are compatible with your existing website or make sure you are able to host your blog directly on your law firm’s main domain. 

Final thoughts on best blogging platforms for lawyers

The best platform for your legal blog depends on your needs, your audience, and your budget.  With so many options out there, it’s all about finding the one that fits your goals. Whether you’re looking to showcase your expertise, grow your online presence, establish thought leadership, or connect with clients, there’s a platform that can help you achieve it. 

With Clio Grow you can streamline your client intake process, create custom workflows and email automations, and enjoy seamless website hosting, all without needing design or coding skills. It’s everything you need to build a professional, efficient law firm website in one easy-to-use platform. Book your Clio Grow demo today and take the first step toward transforming your practice. 

We published this blog post in January 2025. Last updated: January 8, 2025.

Categorized in:
Marketing