This is extremely valuable for a website like this. When a site is focused on a person, it’s incredibly useful to give your audience more information about your values, the way in which you do business, the type of relationships you build and more.
You want to approach this like a conversation, however. What information can you give your audience that they’ll also find useful or applicable in their own journey through life and business? How can you create a moment of emotional connection?
4. What Social Proof or Sources Can I Use to Shorten the Know, Like & Trust Timeline?
In the examples above, you’ll notice that social proof, as well as other forms of credibility builders, appear on all three websites. Adding these elements to your home page will help to instantly increase your credibility.
Here are some examples of what you can add to help shorten the know, like and trust timeline and get people to feel confident in taking the next step forward:
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Testimonials
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Videos where you’ve appeared on major news outlets
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Media logos from company’s that have featured you (for example, Forbes, Entrepreneur, Cosmopolitan, etc.)
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Client list
Whatever it is that you have to boost your credibility, make sure that it has a prominent place on your home page so that you can increase confidence in your potential buyers and get them to take action.
Your Homework
Now that you know the four questions to ask yourself, spend a bit of time answering them on your own. Review your website with a critical eye and see where you can improve your online presence.
If you get stuck, you can always hire someone to do this piece for you. Website audits and website reviews from a third-party can be incredibly useful, particularly when that person is also armed with knowledge around current trends, audience resonance and branding.
