Where broader publishers are looking to expand their network of advertisers, LGBTQ+ outlet PinkNews is leaning on a smaller pool of brands who “show up for the community”, enabling the publisher to closely integrate advertising with editorial content.
“The interesting thing about PinkNews to where I’ve worked in the past is that actually we don’t need hundreds of advertisers,” says Caroline Fenner, Chief Revenue Officer at PinkNews. “We’re really focused on 30 to 40 key advertisers that support the community.”
In this interview, Fenner breaks down the publisher’s monetisation strategy, the role of branded content, and the importance of social channels. Filmed at Video Rise 2025 in Prague.
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