New Ally Financial Campaign Tells Millennials to Grow Up

Millennials have come a long way from the bygone era of hipster mustaches, shutter shades, and sepia filters. Yet, nearly half still use their first bank account—with roughly 3 in 4 reporting they opened the account as a teenager. Developed in partnership with Anomaly, the new “Graduate Financially” campaign reframes switching banks as a life upgrade—on par with moving to a new city, changing jobs, or getting a new apartment—and one that’s long overdue.

CREDITS
Brand: Ally
Agency: Anomaly