Sports fans, specifically women’s golf fans, are going to be hearing and seeing the name KPMG an awful lot for the next week as the KPMG Women’s PGA Championship takes place at Fields Ranch East in Frisco, Texas from tomorrow until the 22nd.
This year’s purse is hitting a record $12 million, thanks in part to the professional services firm with its name slapped all over the tournament.
Reports Sports Business Journal:
KPMG is pumping more capital into women’s golf and will make this week’s KPMG Women’s PGA Championship purse its highest ever. At $12M, the purse will be tied for the highest (along with the U.S. Women’s Open) that women golfers will play for all year.
“KPMG has put so much into it, they really make sure we’re delivering,” said Jeff Price, the PGA of America’s chief commercial officer. “Everything that we’ve been able to do together is a testament to their commitment.”
KPMG Deputy Chair and COO Laura Newinski told NBC’s Golf Central yesterday morning that “just like KPMG serves our clients with excellence and integrity, we are really thrilled to be bringing excellence to the game of women’s golf and continue to do so over many years now.”
KPMG first became title sponsor of women’s PGA in 2015 and currently has a contract through 2028. The firm is also the Official Data and Analytics Advisor of the LPGA Tour.
When we say KPMG has its name slapped all over this tournament we mean it. Just look at the backdrop to yesterday’s press conference and KPMG CEO Paul Knopp sitting at the front of the leadership lineup:
