The Agency is proud to announce its role as the exclusive marketing partner for The Wavve, a visionary new residential development in Baja California.
The Wavve encompasses two residential towers, Sunrise and Sunset, with 150 units in each tower. Every residence features ocean views, a robust list of curated amenities, and sleek, minimalist design by renowned firms Taller G Arquitectos and Kalinka Mikel.
Artist’s rendering.
The Development
Conceived by acclaimed Mexico City-based developer Estrategia Urbana, the project has just launched full public sales for the second tower that began on May 6th of this year. The Wavve originally debuted its first phase of sales in January 2024, ushering in a new era of contemporary coastal living in the region.
Construction on the Sunrise Tower is already underway, with completion expected in Q1 2027. The Sunset Tower is scheduled to break ground soon, with delivery anticipated in Q1 2028.
“We’re seeing a surge of interest from Pacific Southwest buyers looking for a second home or full-time residence just across the border,” said Jeff Davidson, Broker Associate of The Agency San Diego and Marketing Consultant for The Wavve. “The lifestyle that once drew people to places like Los Cabos and Puerto Vallarta is now a reality in coastal Tijuana. With its proximity to San Diego, low property taxes, and resort-style amenities, The Wavve offers a new level of sophistication and attainability in Baja’s rapidly expanding real estate market.”
Artist’s rendering
The Location
Just minutes from the San Diego border via and accessible via the San Ysidro port of entry, The Wavve blends the ease of cross-border living with the laid-back charm of coastal Baja. Surrounded by vibrant shops, dining, Rosarito’s beaches, and Valle de Guadalupe wine country, the area is fast becoming the “New Cabo”—with easier access and a more attainable lifestyle.
“With The Wavve, we set out to create something truly special —a residential experience that feels both modern and deeply rooted in the spirit of Baja,” said Moises Zapan, Founder and Chief Commercial Officer of Estrategia Urbana. “The architecture draws inspiration from the waves and sea breeze, while the design embraces indoor-outdoor living with generous spaces, clean lines, and finishes that reflect a high standard of quality. Our goal was to create a coastal community that feels both sophisticated and inviting, thoughtfully designed to reflect the beauty of its natural surroundings.”
Artist’s rendering
The Residences
Residences range from one- to three-bedroom floor plans and penthouses, with many featuring lock-off options. First-floor and penthouse residences offer private gardens. All units offer private terraces and at least one parking space, with penthouses and larger layouts offering two parking spaces.
Prices start in the low to mid $200,000s, with property taxes averaging just $300–$500 annually, and HOA fees set at a competitive $0.25 per square foot, making it especially appealing to retirees, second-home buyers, and cross-border commuters. A comprehensive interactive sales center is now open, featuring a two-bedroom residence, 3D walkthroughs, and curated interiors by Kalinka Mikel.
Resort-style amenities include an indoor and outdoor pool and hot tub, fitness center, outdoor cinema, fire pits, grilling cabanas, business center, sports bar, and paddle/pickleball courts. Additional amenities include an ocean view club, kids playground, game zone, pet grooming station and park. Security is prioritized with 24/7 monitored access and surveillance across common areas.
Artist’s rendering
The Wavve is exclusively marketed by Jeff Davidson of The Agency with Estrategia Urbana serving as the main developer. The project is built by Mozaco Constructora, a general contractor based in Mexico City. The Wavve is located at Carretera Escénica Tijuana – Ensenada KM 18+483, Col. Punta Bandera, Playas de Tijuana, B.C.
For more information about The Wavve, contact Jeff Davidson at 619.855.7300, or [email protected] or visit TheWAvveBaja.com.
