Wild Women Expeditions Recognized as a Global Leader in Adventure Travel in the 2025 USA Today 10Best Readers’ Choice Awards

Wild Women Expeditions has placed 2nd in the ‘Best Adventure Tour Operator’ category of the 2025 USA Today 10Best Readers’ Choice Awards. A trailblazer in women’s adventure travel, this is the fourth year the company has been recognized, a reflection of its trusted leadership in women-focused and community-driven transformative travel experiences.

The category is highly competitive and features some of the world’s most prominent travel brands, including Wild Women Expeditions partner, Adventure Canada, which took the top spot this year.

“For over 30 years, we’ve empowered women to travel, transform, and thrive, through epic, soul-stirring adventures,” says Jennifer Haddow, owner and CEO of Wild Women Expeditions. “We’re all about connection, nature, and the kind of travel that ignites your spirit. Finishing as high as we did, particularly among close industry colleagues like Adventure Canada who we partner with for some of our amazing small ship expeditions, affirms our purpose and fuels our passion to create journeys that celebrate women, cultures, and the joy of wild, active living.”

Founded in 1991, Wild Women Expeditions offers more than 40 itineraries worldwide. From exploring ancient wonders on Peru’s iconic Inca Trail or hiking in the Swiss Alps, to small ship expedition cruising in the Arctic and Antarctica, every trip is designed for women who love the outdoors and seek authentic experiences alongside a supportive, adventurous community of like-minded “Wild Women.”

“As one of the largest women-owned and operated adventure travel brands in the world, our mission has always been to create meaningful journeys that empower women, protect wild places, and honour the rich cultures we’re fortunate to engage with,” says Haddow. “This recognition is incredibly meaningful, and we are deeply grateful to everyone who voted for us. Awards like this inspire us to continue advocating for women’s leadership in the adventure travel space – an industry with incredible potential to uplift women around the world.”

For details on USA Today’s 10Best Readers’ Choice Award for Best Adventure Travel Operator, click here.

For more information about Wild Women Expeditions’ full collection of adventures, please visit WildWomenExpeditions.com.

About Wild Women Expeditions

Empowering women and communities around the world through adventure travel for more than 30 years, Wild Women Expeditions is defined by its wide-spanning community of nature lovers and is led by local guides. A global leader in women’s group adventure travel, this women-owned and led business offers more international itineraries than any of its competitors in the women-only sector. Sharing in a passion for the outdoors, a sense of adventure, and a drive for more kindness in the world, Wild Women Expeditions prides itself on leading inclusive group tours that prioritize sustainability, conservation, and social responsibility wherever “wild women” can be found. Check us out on Facebook, Instagram and YouTube.