Dunkin’ is sprinkling extra joy into the holidays with The Little Holiday MUNCHKIN, a children’s book and animated spot narrated by Mindy Kaling. BUCK partnered with Dunkin’ and Artists Equity to bring their vision of extra joy to life, designing the animated film and building the cohesive visual world that stretches across storybook-inspired packaging, a children’s book, and the hero animated film.
The tale follows one tiny MUNCHKIN Donut Hole Treat on a journey of belonging and joy, reminding readers that sometimes “the smallest part is the best part.” A portion of the proceeds from every book sold will benefit the Dunkin’ Joy in Childhood Foundation.
“Dunkin’ MUNCHKINS are a favorite in my house, so this was kind of a no-brainer for me,” said Kaling. “What I love about this story is how it celebrates the overlooked things that end up being the most special. I’m a sucker for an underdog – and for the holidays – so this book is definitely earning a spot in our bedtime story rotation.”
“The holidays at Dunkin’ are all about creating moments of joy,” added Jill Nelson, chief marketing officer at Dunkin’. “We love that one of our tiniest treats gets to be the hero of the season. The Little Holiday MUNCHKIN is a reminder that joy can come from the smallest things – whether it’s a donut-hole treat, a moment of kindness, or a story shared together – all while supporting the Dunkin’ Joy in Childhood Foundation and the incredible work it does for children and families.”
Check out the animated spot now:
Source: BUCK
Journalist, antique shop owner, aspiring gemologist—L’Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
