I’ve just done a massive clean-up, as so many brands have closed their accounts or changed their affiliate commission, therefore this is now all up to date and I’ll aim to keep adding where possible.
I have spoken to numerous people who are looking to enter the CBD industry and many are intrigued about the various CBD affiliate programs in the UK, whether they’ll see ROI and how long it will take to rank, so I thought I’d share my knowledge of the various CBD affiliate programs.
I also wanted to do this as every result on Google was around American CBD brands or US based affiliate programs, which largely didn’t operate for UK based partners. Some of these also are available in the USA, but I’m predominantly focusing from a UK angle.
Just so you’re aware, I’m signed up and using each of the affiliate programs below, I don’t include any I’m not signed up with or that I see as a pyramid scheme, I only work directly with brands who are reputable and I’ve tested their product line.
The programs below are for individual affiliate programs but there’s also a number of affiliate networks that have multiple CBD affiliate programs available to join.
I’ve also sorted the CBD Affiliate Programs by commission.
1) Noids Green
Providing 10% commission and a 5 euro coupon code, Noids Green are best known for their unbelievable POTS herb cooker, which I’ve got to test out myself.
They track cookies for 30 days and considering the price of the POTS cooker, the 10% amount suddenly adds up quite a bit. I’ve placed them number one as I earn the most from them, despite it just being 10%! The cost of each her cooker is around £300, while I used to see sales incredibly often.
Affiliate site: Aff Program
Commission: 10%
2) Orange County CBD
This award winning brand has easily become one of my favourites, however you’ll also be happy to see they offer a very generous commission rate. From gummies to oil, they’ve got it all and it absolutely works wonders. As well as the 25% commission they pay, they also offer a 20% discount code which you can pass on to the customers.
Products:
Affiliate Site: Website
Commission: 25%
3) Medterra
Medterra have one of the widest ranges of CBD products I’ve found, but their vast range doesn’t mean the compromised on quality, with some truly brilliant products in their range. They also offer CBD dog treats in a bacon flavour, the perfect option for your fluffy friend.
Affiliate Site: Medterra
Commission: 20%
4) Green Roads
The Green Roads range is quite extensive, from gorgeous tasting gummy bears to CBD options for your pets. Based in the USA, they’re also starting to break out in the UK, while they offer 30% commission on new customers and 17% on returning customers.
Affiliate Site: https://ui.awin.com/merchant-profile/81733
Commission: 30%/17%
5) Joy Organics
Joy Organics is one of the most well known CBD brands in the world and has built up an incredibly powerful affiliate channel. They also have a number of very interesting videos on YouTube around affiliate marketing which are worth checking out.
Affiliate Site: https://ui.awin.com/merchant-profile/91727
Commission: 25%
6) CBDFX
Easily one of the biggest CBD brands in the world, sold in
almost every country it’s legal to do so, CBDFX has a vast range of products
and it’s increasing with time.
Products:
Lychee
Lemon Kiwi Hemp CBD Oil
Turmeric & Spirulina Hemp Gummies
Affiliate site: https://manage.revoffers.com/
Commission: 20%
7) Evopure
This slick looking full spectrum CBD oil brand only has two
products currently in their range, but this will undoubtedly grow with time,
focusing on personal nutrition and with an environmental focus.
Products:
Affiliate site: https://evopure.refersion.com/affiliate/registration
Commission: 20%
8) NatureCan
Naturecan offer 20% Commission for affiliates with a 30 day cookie period, while they can also send products out for you to review. Plus, they’re always happy to work on bespoke discount codes. Run via Webgains, Naturecan has one of the largest product ranges in the entire industry!
Affiliate site: Webgains
Commission: 20%
9) Meet Harmony
Meet Harmony was setup by Antonin Cohen back in 2014, while it now has a base in Barcelona, Paris, London and Lima (yep, the capital of Peru, they’re well travelled). With CBD oil’s, vapes and isolates, there is plenty to choose from.
Products:
Affiliate Site: https://www.affiliatly.com/af-102595/affiliate.panel
Commission: 15%
10) Love CBD
This was the first ever CBD oil I tried, an original before the mad rush came around. They have now ventured into other areas, but the spray was their number one product.
Products:
Affiliate site: https://www.lovecbd.org/affiliates-registration-form
Commission: 15%
11) Four Five CBD
Four Five CBD was launched by George Kruis and Dominic Day, the legendary rugby players, who wanted a product which would help with muscle recovery for athletes or people who take their training seriously. This automatically gives them a good holding to build a big brand with a celeb name to back it!
Affiliate Site: Awin
Products:
Commission: 15%
12) Holistic Highland Hemp
I had a great chat with Chris and Kyle, who were both great guys and clearly had a strong focus on producing products of the highest quality that will really make a difference for so many people. They’re offering a 10% commission rate and have a growing range of products available.
Affiliate Site: HolisticHighlandHemp
Commission: 10%
13) Ceelabb
Ceelabb used to have an incredibly generous 50% commission base but this is currently at 10%, which makes sense as I don’t know how they turned a profit at 50%. They also have a 10% discount code setup, which can help to increase conversions for you as an affiliate. I’ve tried the CBD oil and gummies, while they also have vape oil and some very intriguing CBD multivitamin turmeric oil.
Affiliate Site: Goaffpro
Commission: 10%
14) Supreme CBD
Supreme CBD are setup on TradeDoubler, with a 10% commission rate in place. Verb Marketing, the Liverpool based agency, handle their affiliates and influencer marketing. The brand is founded by Anthony Fowler, the legendary boxer, who knows a fair amount about muscle recovery.
Affiliate Site: TradeDoubler
Commission: 10%
I will be adding to this list over time. There are a huge
number of affiliate programs out there, but I don’t like to list them unless I’ve
dealt with them personally and I feel secure with them. I cannot express the
number of shady American based affiliate programs that I 100% refuse to list.
How Do I Get Started As A CBD Affiliate?
There are a number of methods, such as social media posting and PPC, however the most important aspect is to build a website. You should then focus on building out a content strategy, helping you to rank for a number of these products.
Following this, you should reach out to a number of brands and affiliate programs highlighted above to show your interest in working together, where you will quickly sign up on your website and you can instantly get started.
First steps first, you need to pick a domain name, which is harder than it sounds. You need to type it in to Godaddy and keep searching till you find one available, while you will also need the social handles to be available. Make sure to get hosting at the same time, before setting up your site. I like to use WordPress, but the one you choose is down to you.
Content is king, so you need to start writing articles about the subject area, including how-to’s, guides and news based pieces.
I Run A CBD Brand, Why Should I Run An Affiliate Program?
Look at your sources of traffic, you have a core customer base, you’re getting some visits through Google, while you’re also running some ads, but there is a huge potential customer base that you’re not currently reaching. Bloggers and influencers can help you to reach these people and increase your sales.
The other added benefit is you don’t have to commit anything financially unless they bring you a sale. The onus is on the affiliate to work hard to bring customers to your door, at which point you’re simply giving them a percentage for their efforts.
How Much Commission Should A Brand Offer?
This is very much dependent on the industry and the average
cost of a sale. For example, if it’s for a low cost product then the commission
can be 20-40%, whereas if it’s a high cost item like a holiday then it’s often
between 1-10%. Software has no real costs, so they will often offer 40-60%
commission. In the CBD industry, the average seems to be around 20%. This
includes other brands I’ve investigated or affiliate programs I haven’t yet
signed up to.
How Popular Is CBD Oil?
The CBD industry doubled in size in 2018 in the UK and
doubled again in 2019, highlighting the exponential growth. 2020 was hit by Coronavirus,
impacting production and deliveries, however it’s still predicted to achieve a
strong level of growth.
What Is A Super Affiliate?
Something I hope to achieve with the companies I work with,
a super affiliate is one that brings a large number of sales to the businesses
that they work with. They tend to get sent gifts or additional items in
recognition of their work. I’ve previously run an affiliate program for a
travel brand and 80% of their affiliate sales came from one website, therefore
they were held in high regard by us and I would meet with them occasionally to
talk through new destinations and activities, as well as treating them to
lunch.
How Much Can You Earn From A CBD Affiliate Website?
The one answer I can give is it varies drastically. I’ve met
affiliates who do it in their spare time and earn a mere £10 a year. I’ve also
met an affiliate at a conference who earns close to £1,000,000 per year! You
can therefore see the variance in payment isn’t balanced, a huge part will come
down to your time availability, an element of luck will play in, but you need
to have a strong marketing and growth strategy.
Being an affiliate can certainly be a full time job, but it
might take 1-2 years for your website to get to the level where you can quit
the main job.
What Are The Benefits Of Being An Affiliate?
The main benefit is that you can earn money working for
yourself. Who needs a boss anymore? You also don’t have to answer to anyone,
the client will be grateful for any traffic and quotes you’re sending through,
so there is no requirement to meet their demands.
Another benefit is the lack of need to send products out, you’re
merely directing potential customers to the brand’s website.
But also, you hold all the cards, you must be honest and
true with all of your product reviews. I’ve been sent a couple of products that
I refused to post a review as I didn’t like the products. If you don’t want to
review them, you’re under no obligation to do so.
But the best part about being an affiliate is that it is passive
income. By this I mean you could do no work all day, but your website has
earned you £100. This means once you get it to a certain level, you could go on
a 2 week beach holiday and return to a hefty amount in your bank account, with
the website working for you.
In fact, talking of holiday, you can work simply anywhere,
so you can bring your laptop, turn it on for an hour in the morning, then spend
the rest of the day by the beach.
What Are The Negatives To Being An Affiliate?
I didn’t get the amount of traffic I’m gaining overnight.
The website has been going for over a year and the traffic jumps each and every
month, based on a consistent marketing strategy. You need to be patient, hard
working and dedicated.
You also don’t have any control over the other brands. By this I mean what if a brand was found to do something unethical, you have no control over them, or if they deliver the products on time or mess over a customer.
A common negative is normally how competitive it can be,
trying to become the number one in your industry. However, the CBD industry is
still in its infancy and there aren’t too many affiliates currently.
The other factor is that while every bloggers seeks a passive income, it can be easier and quicker to gain money from other methods, as affiliate incomes take time.
What Kind Of Influencers Should I Work With?
It can be tempting to go for some big names or to opt for reality TV stars who are hot in the press, however their audience might not have a strong affiliation with CBD. They may also be used to seeing numerous ads on these Instagram accounts on a daily basis, so a lot of it just becomes untrustworthy.
If you can find a big name at a decent price who doesn’t do too much advertising and has a highly responsive audience then you could yield some good results, but your best bet is normally to go for someone within your niche.
This means finding someone who has an interest in your industry and their followers might equally have an interest in products that they push. I can’t imagine anyone that follows my Instagram account is adverse to taking CBD oil!
The difficulty for many brands is there aren’t too many accounts that push CBD currently, so you do have to broaden your horizons a little.
What Should You Tell Affiliates Not To Do?
You always need to set some rules when working with affiliates, but with CBD this is even more important.
Firstly, they cannot make any medical claims. They have to talk about it as a food supplement in order to match the legal requirements to sell CBD, so as long as they’re aware of this and you pick carefully, you shouldn’t have too many issues.
I highlight this as a number of CBD brands in the USA have got in trouble for their affiliates making ridiculous claims on behalf of the brand, which can leave everyone in hot water.
Most would also look to tell affiliates not to bid on brand terms on search engines. If an affiliate is bidding on your brand name on Google, they might get a fair amount of sales, but it’s taking them away from people who would have gone directly to your website and made a sale anyway, so they’re not really helping you to gain more sales.
How Quickly Should You See Sales?
That’s a hard one and depends on each individual affiliate. For example, if you’re paying Kylie Jenner to do an Instagram post on behalf of your brand, you should see a flood of sales when it goes live, but this will drop off a cliff and you shouldn’t really see any future sales on the back of the post.
On the other hand, if the affiliate runs a blog, the traffic might be much lower, but it could offer a consistent amount of monthly visits and sales, especially if they’ve gained a strong ranking on Google.
How Do I Get My Affiliate Program Listed?
If you would like your CBD brand listed, send me an email about your brand and we can discuss opportunities. I don’t list any brands that I haven’t tested out myself.
Also, if there is any information you’d like to know that I’ve left off, such as payment method or time till payment, or if you’re curious about if they require a minimum to make a payment, do let me know and I’ll try to add this all.
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