“Masked to unmask copycats.”
 |
 |
| THE ORIGINAL? Sleepzone « In-snore coupons » – January 2025 « The louder people snore, the greater the discount » Click the image to enlarge Source : Cannes Lions Longlist Agency : Impact BBDO Dubai (UAE) |
LESS ORIGINAL Calm mattresses « Sound of divorce » – March 2025 « The more intense the snoring, the greater the discount » Watch the Case Study (You Tube) Source : Ad Forum, LIA Awards Gold Agency : Ogilvy Buenos Aires (Argentina) |
Be the judge!
