Japan has been the hot travel destination for the past few years and is one of our family’s favorite countries. Many visitors flock to Tokyo, Kyoto and Osaka for great reasons. But, there’s another part of Japan that’s underrated and deserves a visit – the island chain of Okinawa.
My husband spent several weeks in Okinawa last summer for work. I was lucky enough to join him for a long weekend after we explored Osaka.
Okinawa, the main island, is often dubbed as the “Hawaii of Japan”. It offered crystal-clear waters, white sandy beaches, and a distinct culture that sets it apart from the mainland. Known for its laid-back atmosphere, rich Ryukyuan heritage, and incredible marine life, Okinawa is perfect for travelers seeking a mix of relaxation, adventure, and cultural exploration.
Is 3 Days Enough in Okinawa?
While you could easily spend a week or more discovering the island’s hidden gems, this 3 day Okinawa itinerary is ideal for first-time visitors who want to experience the island’s top attractions, culture, history and natural beauty. Since my husband and his co-workers already explored many parts of Okinawa, I was able to see quite a bit based on their recommendations.
We highly recommend renting a car to maximize your time. Okinawa’s best destinations are spread out across the island.
Day 1: Exploring Naha
Naha is Okinawa’s capital city and near the airport. It’s a great area to explore and start this journey. Here are some things to do in Naha for the first day.
Kokusai Dori – Okinawa’s Bustling Shopping & Food Hub
Kokusai Dori or International Street is the heart of Naha’s vibrant shopping and dining scene. Stretching over a mile (1.6 km), this lively avenue is lined with souvenir shops, convenience stores, hotels, local eateries, and entertainment venues. This makes it the perfect place to experience Okinawa’s modern culture and local delicacies.
Don’t miss the side alleys too which has some shopping arcades. Heiwa Dori is a traditional, covered shopping arcade that offers a more local, nostalgic shopping experience away from the main tourist strip.
We frequented Kokusai Dori and really enjoyed walking through here. Be sure to explore the street at night too when it takes on a whole different vibe and energy. This was the best place to get all the Okinawa souvenirs to take home. There’s a whole section on that below.
We stayed at a hotel in the area which was very convenient. It was easy to get around the city by walking and taking the Yui Rail (the monorail). We took the Yui Rail directly from Naha Airport. You can get off Makishi or Meibashi station for a 5-minute walk to Kokusai Dori.
Kokusai Dori is closed to vehicle traffic on Sundays and becomes pedestrianized. I love that they do this and it makes it more family-friendly. Most times, there were also some sort of local entertainment.
Tsuboya Pottery District
Located off Kokusai Dori, the Tsuboya Pottery District on Yachimun Street is a must-visit for anyone interested in Okinawa’s rich craftsmanship. This historic neighborhood has been the center of Okinawan pottery-making and ceramics for over 300 years established by the Ryukyu Kingdom to consolidate the island’s kilns.
It’s a wonderful area to wander through to explore small artisan workshops, browse studios and galleries, watch skilled potters at work, and even try your hand at making your own pottery.
They specialize in distinct styles such as yachimun or Okinawan pottery. They’re identifiable through their bold, earthy glazes and distinctive patterns that often feature the shisa lion-dog statues.
The Tsuboya Pottery Museum provides a deeper insight into the history and techniques behind Okinawan ceramics, making it an enriching cultural stop on your itinerary.
If you’re looking for unique, handmade souvenirs, this neighborhood is the ideal place to explore. I wish I had enough room in my luggage to buy many of their ceramics.
Makishi Public Market
Makishi Public Market, often referred to as “Okinawa’s Kitchen,” is a sensory feast of colors, aromas, and flavors. Located just off Kokusai Street, this bustling market is the best place to experience Okinawa’s diverse food scene. The first floor is filled with stalls selling fresh seafood, tropical fruits, and local specialties like umi budo (sea grapes) and tebichi (simmered pig’s feet).
One of the market’s unique features is “buy-and-cook” system. Visitors and locals purchase fresh seafood and have it cooked on the second floor by one of the market’s many small restaurants for a small fee.
Naminoue Beach
You can end your first day exploring Naha by going to the beach. Naminoue Beach is Okinawa’s most accessible beach, located just minutes from central Naha. Naminoue offers a convenient place to relax, swim, or enjoy a sunset while staying in the city.
The beach is unique for its backdrop—the striking Naminoue Shrine. This sits atop a rocky cliff overlooking the turquoise waters. While the beach is small, it’s a great place to take a break from sightseeing and enjoy the island’s coastal beauty without leaving Naha.
Day 2: North Shore Road Trip
This day required a rental car and is centered around driving north to the Motobu Peninsula for an Okinawa north shore road trip. The area is home to some of the island’s most famous sights and stunning coastal views. We had a long day of driving from Naha but well worth it.
Cape Manzamo
We started our day at Cape Manzamo. This is one of Okinawa’s most famous scenic spots, known for its dramatic limestone cliffs and sweeping ocean views. The name “Manzamo” means “a field for 10,000 people to sit”. It is a reference to the large grassy plateau overlooking the East China Sea.
The iconic elephant-shaped rock formation is a favorite photo spot, especially at sunset. It’s supposed to resemble an elephant’s trunk dipping into the water. Can you see it?
We loved the view from the top which was gorgeous. The colors of the water here during our morning visit, shifted from deep navy to turquoise, were simply stunning. The short walking path along the cliffs provides panoramic views of the rugged coastline.
Our admission price ticket also included a small souvenir photo of us which was a welcome surprise. The cape has a large souvenir store and some food stalls. This is a great area to get some souvenirs and to try out some local treats like the Okinawa donuts and Blue Seal ice cream for some unique flavors.
The drive along the coast was beautiful. We stopped by some of the beaches we saw along the road to feel the water and admire the views. There were several small towns we passed along the way if you need to pick up anything at convenience stores or grab something to eat.
We recommend having lunch at Hanasake Marche in Nago. There were several restaurants and cafes here along the Okinawa Botanical gardens with beautiful ocean views.
Okinawa Churaumi Aquarium
We spent most of our afternoon at Churaumi Aquarium. This is one of Okinawa’s top attractions and a must-visit for marine life enthusiasts. Located within the sprawling Ocean Expo Park, this world-class aquarium is famous for its massive Kuroshio Sea Tank. Visitors can watch the giant whale shark, manta rays, and hundreds of other fish swim gracefully through the deep blue waters in one of the world’s largest tanks.
Though, their most popular resident here is the whale shark. It was so incredible to see this in person and pictures can’t fully capture the size and magnificence of this creature. There are only four aquariums in the world to see whale sharks and this is one of three in Japan. The other one is in Atlanta, Georgia.
There were plenty of interactive exhibits that allowed us to learn about Okinawa’s diverse marine ecosystem, from deep-sea creatures to vibrant coral reefs. There is also a dolphin show. It is a wonderful place to take kids of all ages.
We highly recommend walking to the beach behind the aquarium to get away from the crowds and enjoy the views. This was a beautiful area to sit and relax.
Kouri Island and Bridge
If you have some time after the aquarium, check out tiny and charming Kouri Island which is known for its pristine beaches, seaside cafes and seafood restaurants. Getting to the island involves crossing the free and almost 2 km long Kouri Bridge flanked on both sides by gorgeous turquoise waters.
Don’t miss Heart Rock once on the island. The naturally formed rock shaped like a heart has become a popular social media and romantic photo spot.
DAY 3: History and Culture of Okinawa
Shurijo Castle
Shurijo Castle, a UNESCO World Heritage Site, is one of Okinawa’s most significant cultural landmarks. This was once the royal palace of the Ryukyu Kingdom which separated Okinawa from mainland Japan.
This stunning red fortress blends Japanese, Chinese, and Southeast Asian architectural influences, reflecting Okinawa’s unique history as a maritime trade hub.
The main halls were tragically destroyed in a 2019 fire and restoration and reconstruction efforts are currently happening. But, we were still able to explore the surrounding gates, walk the defensive walls and go to the scenic viewpoints overlooking Naha.
We also saw the progress of the restoration projects which was quite impressive. It’s a testament to the Okanawan’s resilience and commitment to rebuilding this beautiful landmark. We would love to return when they are all finished to see its full glory.
The castle grounds provide an immersive experience into Ryukyuan culture, complete with exhibits on the kingdom’s history and traditional performances. Don’t miss passing through the beautifully restored gates.
Shikinaen Garden
Just a short drive from Shurijo Castle, the UNESCO World Heritage Site Shikinaen Garden offers a tranquil escape into Okinawa’s past. This was built in the late 18th century as a secondary residence and entertainment venue for the Ryukyu royal family.
The garden featured traditional Okinawan wooden palace building, a hexagonal pavilion, islets, stone bridges and a central pond surrounded by lush tropical vegetation. Walking along the meandering paths, you’ll find a perfect blend of Japanese and Chinese influences as a nod to its history.
Other Things to See and Do in Okinawa
Feel free to add these activities during your extra days or if you have time on Day 1 or 3. We also visited a couple of giant malls in the area during our third day if that interests you. Check out AEON MALL Okinawa Rycom and San-A Urasoe Nishikaigan PARCO CITY.
Okinawa World
This themed cultural park combines a natural cave with traditional Okinawa culture through a craft village and snake museum. This is also a great place to get some local products, souvenirs and sample some Okinawan cuisine.
The biggest park attraction is the 5-km Gyokusendo Cave which is Japan’s second longest cave. Though only 850 meters of it are open to the public, visitors can still see impressive stalagmites and stalactites.
An underground river runs through the well-lit walking paths. A major bonus is the cave stays a constant 21°C (69.8 °F) all year. Okinawa can be very hot and humid so this is an ideal spot to cool off and explore.
Ryukyu Mura (Ryukyu Village)
The Kingdom Village offers a beautiful, replica of a traditional Okinawan townscape during the Ryukyu Kingdom period from the late 19th to early 20th centuries. They actually relocated and reconstructed some preserved traditional houses here.
Visitors can see and try various traditional Okinawan crafts like glassblowing, weaving, paper making, pottery and textile dyeing (Bingata). Check for any advance reservations at some workshops for the hands-on experiences.
This living history museum is also one of the best places to watch Eisa dance performances and hear the playing of the sanshin instrument. The village is a wonderful hub to learn more about Okinawa’s history and culture.
Another interesting section is the Habu Museum Park. It was named after Okinawa’s native and poisonous Habu snake. Visitors can see this infamous snake on display as well bats, tortoises and and other reptiles.
Throughout the day, there is a 20-minute snake show that features the habu and a cobra. And if you want a picture with a giant python, this is your chance.
Okinawa Peace Memorial Park
If you have some time, the Peace Memorial Park, in Itoman city, is worth visiting for its historical significance. They built this park to commemorate the Battle of Okinawa, one of the most devastating conflicts of World War II that claimed over 200,000 lives (more than half were civilians).
The park, overlooking the Pacific Ocean, features the Cornerstone of Peace which is inscribed with the names of all who died during the battle. These granite walls have over 240,000 names.
There is also the Peace Memorial Museum which provides an in-depth look at the war through personal stories, photographs, and artifacts, offering an emotional yet educational experience. This expansive park is a stark reminder of the horrors of war and the area’s commitment to peace, learn about Okinawa’s wartime past and appreciate the island’s incredible resilience and recovery.
Park grounds are open 24 hours/7 days a week and is free admission. The museum has a minimal fee. Guided tours are available.
Costco Okinawa
I know this is unexpected but bear with me. My husband loves visiting Costco warehouse stores in other states and countries. Costco Okinawa had just opened a few weeks prior to my visit. Of course, we had to go inside and roam around.
Costco Okinawa actually was a wonderful cultural experience. While the layout and many products were similar to our US Costco store, we also found products that we will never find there. Who knew products like crocodile and kangaroo jerky, fried squid (lemon flavor) and flavored quail eggs existed! And if you’re a sushi lover, the platters were fresh, big and so cheap.
The food court had some similar options like pizzas and hotdogs. But, they also had some unique local treats like bulgogi bake, chicken stick and potato, peach sundae and honey Shikuwasa (a local citrus) smoothie. So, if you’re in Okinawa and have some time, this can be quite a fun trip.
What to Eat in Okinawa
Okinawan cuisine is somewhat unique that blends Japanese techniques with tropical ingredients and a strong influence from its Ryukyu Kingdom past. Look for and try these local foods while exploring Okinawa.
Okinawa Soba: Made with thick wheat noodles, the island’s signature comfort dish is a must try for first-time visitors. It’s served in a hearty, light pork-based broth, topped with thick slices of slow-braised pork belly (sōki), green onions, fish cake and sometimes red pickled ginger.
Taco Rice (Tako Raisu): This is the ultimate example of Okinawan fusion cuisine. Taco Rice was invented in the 1980s for American military personnel. It combines seasoned ground taco meat, shredded cheese, lettuce, and diced tomatoes, all served over a bed of white rice, often drizzled with salsa. It’s a quick, flavorful, budget-friendly dish.
Rafute: This is a delicacy inherited from the Ryukyu Kingdom period, featuring tender cubes of pork belly slow-simmered in soy sauce, awamori (Okinawan liquor), and brown sugar. The resulting glaze is sweet-savory flavor.
Goya Champuru: This popular local dish is made of Goya (bitter melon) and stir-fried with tofu, eggs and thin slices of pork belly. It’s a delicious way to experience Okinawa’s deep connection to wellness and fresh local produce. You’ll find it in nearly every local restaurant.
Umi-budō (Sea Grapes): Translating literally to “sea grapes” and nicknamed “green caviar”, this unique type of edible seaweed looks like miniature green grape clusters. Umi-budō is often served raw and cold with a refreshing, salty taste. They are delicious dipped in shoyu (soy sauce) or ponzu sauce.
Okinawan Desserts
Beni-imo Desserts: The signature Okinawan dessert is made from beni-imo, or purple sweet potato. These tarts feature a sweet, vibrant purple paste that has a rich, slightly savory flavor, encased in a simple shortbread crust. Beni-imo is alsoused in pies, ice cream, and pastries.
Sata Andagi: These are Okinawan deep-fried balls of dough that are like donuts or fritters. They are slightly crispy on the outside, and soft and moist on the inside.
We really enjoyed eating these for snacks especially when they were freshly cooked and warm. Eat with the various unique Blue Seal ice cream for a delicious pairing.
What Souvenirs to Buy in Okinawa
I am a big fan of bringing home souvenirs from our travels to remember the destinations especially if they’re food related and handcrafted. These are some of the popular souvenirs from Okinawa. I actually brought home a duffel bag full of many of these souvenirs.
Food Related Souvenirs
Chinsuko Cookies
Traditional shortbread-style cookies made with Okinawan sugar. They’re sweet, crumbly, and available in fun flavors like purple sweet potato or brown sugar. We brought many of these home and made for great snacks.
Purple Sweet Potato (Beni-imo)
Okinawa is famous for beni-imo or locally grown purple sweet potatoes. You’ll find pies, tarts and cakes made of the purple sweet potato.They even had some souvenir stores dedicated mostly to selling these products in Kokosai Dori in Naha.
Shikuwasa Citrus Products
We found a variety of juice, sauces, KitKats and dressings made from Okinawa’s refreshing green citrus known for its antioxidant benefits.
Sea Salt Products
Okinawa is famous for mineral-rich sea salt made from pristine ocean waters. Look for flavored salts, sea salt-infused chocolate, salt candies, and spa products.
Cultural Souvenirs
Bingata Textiles
Bingata is a traditional Okinawan stencil-dyeing technique developed during the Ryukyu Kingdom. These dyed fabrics featuring bright colors and traditional Okinawan patterns are often used for scarves, small coin purses, accessories, and framed art pieces.
Ryukyu Glassware
Originating from glass discarded by the US military bases after WWII, this unique glassware is now highly prized. These colorful, unique, handcrafted glass cups are made using traditional methods and hand-blown. I bought two of these and I love their bubbly texture and vibrant colors.
Shisa Statues
Shisas are guardian lion-dog figures placed at entrances or rooftops for protection and good luck. They always come in pairs: one with its mouth open to catch good luck, and one with its mouth closed to keep it in. You can find shisa souvenirs in all sizes ranging from miniature keychains to large home décor sets.
Yachimun Pottery
These handcrafted ceramics are perfect as home décor or functional dishware. They often feature deep glazes, bold Ryukyuan designs, and motifs like fish and flowers. Tsuboya Pottery Street in Naha is the best place to shop.
T-shirts
There was no shortage of stores selling souvenir shirts at Kokusai Dori. Many of them feature popular and iconic food and rinks from Okinawa like Spam, Orion beer or Blue Seal ice cream.
Kariyushi Wear
These are Okinawa’s version of the Hawaiian Aloha shirt. These collared short-sleeve shirts are light, colorful, and designed to be worn in warm tropical weather. We saw many beautiful patterns during our visit.
Best Time to Visit Okinawa
The best time to visit Okinawa is during Spring (March to May) and Fall (September to November). Overall, the weather is warm but not overly humid and typhoon risks are lower.
Summer (June to August) is peak beach season, but it also brings high humidity, strong sun, and a greater chance of typhoons. I was there in late August and it was very hot and humid. Winter (December to February) is mild compared to mainland Japan.
How to Get to Okinawa
Okinawa is easily accessible via Naha Airport (OKA), which offers frequent domestic flights from Tokyo, Osaka, and Fukuoka, as well as international connections from major Asian cities like Taipei, Seoul and Hong Kong.
Most visitors fly in from Tokyo’s Haneda (HND) or Narita (NRT) airports, with a flight time of approximately 2.5 hours. We flew in/out of Tokyo and Osaka to Okinawa. The Japanese domestic flights were such a pleasant experience compared to what we’ve had in America and Europe. The efficiency (we boarded 15 minutes before take-off with no issues) and great service were admirable.
Once in Okinawa, renting a car is the most convenient way to explore the island. There were several rental car agencies by the airport. Remember that you need an international driver’s permit and they drive on the other side like the UK and Australia.
There are limited public transportation options outside of Naha. But, if you’re staying in Naha, the Okinawa Monorail (Yui Rail) provides easy access to key attractions. We got around easily by walking and via the monorail.
Where to Stay in Naha
Doubletree by Hilton Hotel Naha
We stayed at this hotel for 4 nights and loved its location. It was within walking distance from central Naha and the Asahibashi monorail station which conveniently linked us directly to Naha Airport. We walked to Kokusai-dori shopping street and easily went back to the airport to pick up and drop off our rental car. There was a multi-story parking garage across the alley.
The rooms and bathroom were clean and bigger than some Japanese hotels we’ve stayed at. There was a restaurant on site but also several restaurants nearby and the Naha OPA shopping mall across the street. Of course, the delicious Doubletree chocolate chip cookies were always a bonus to get.
Okinawa Nahana Hotel & Spa
This hotel was about a block from where we stayed. I’m including it here because our friends who were living in Okinawa at that time always stay here for a staycation and recommend it. We didn’t stay here because we used our Hilton points at Doubletree.
The lobby and rooms looked very nice. It is also a great location and walking distance to Kokusai-dori shopping street and accessible to the monorail. They do have an on-site spa which my friend highly recommended.
Onna Village Area
If you want to be away from the hustle and bustle of Naha, Onna Village has a several hotel options. Located along the western coast between Naha and the northern sightseeing areas, Onna offers white-sand beaches, and easy access to top marine activities like snorkeling, diving, and kayaking. This coastal area is home to many of Okinawa’s best luxury and family-friendly resorts.
Check out these other activities in Okinawa!
Pin it for later!
