TSA Says “Shoes Off”, Conrad Hotels Launches New


Want to speed through TSA? You’re in luck—DHS just ended the long-standing “shoes-off” screening rule, aiming to streamline airport security without compromising safety. Managing corporate travel for a big-spending client? American Airlines is rolling out a new AAdvantage Business Select tier with extra perks for companies spending $250K or more. Looking to add immersive experiences to your incentive trips? Conrad Hotels’ new “1/3/5” program offers curated cultural outings lasting one, three, or five hours—perfect for tight schedules and deeper connections.

As always, Smart Travel is here to bring you the latest updates shaping the way we move, meet and plan.

Shoes Off: TSA Ends Longstanding Airport Screening Policy

In a move aimed at speeding up security lines and improving traveler comfort, the Department of Homeland Security announced this week that passengers will no longer need to remove their shoes at TSA checkpoints. The updated policy is part of a broader push to modernize airport screening through advanced technology and a multi-layered security strategy.

“Ending the ‘shoes-off’ policy is the latest effort DHS is implementing to modernize and enhance traveler experience,” said Noem, who noted the change is expected to reduce wait times without compromising safety.
This update follows other recent traveler-focused initiatives, including TSA’s “Serve with Honor, Travel with Ease” program for military families and the continued rollout of REAL ID verification.

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American Airlines Introduces New Business Tier for High-Spending Companies

Starting July 21, American Airlines will launch AAdvantage Business Select, a new tier within its AAdvantage Business loyalty program aimed at companies that spend $250,000 or more annually on travel. The enhanced tier offers perks like up to 4% savings on eligible fares, Group 5 boarding for travelers and instant access to use or transfer company-earned miles.

The AAdvantage Business program allows both companies and employees to earn AAdvantage miles and loyalty points on bookings made through aa.com, the app or agency channels. Businesses with at least five active travelers and $5,000 in spend can redeem or transfer miles, though that threshold is waived for Citi/ AAdvantage® Business cardholders.
“This new tier allows us to further enhance the benefits that our most valuable members earn,” said Lucas Martin, American’s SVP of sales.
For planners managing small or midsize travel programs, the update adds more flexibility and incentive potential, especially when aligning group travel with loyalty strategy.

Read more: Smart Travel: Amtrak’s Major Upgrade, Rumblings from Heathrow, Royalton’s New Resort and More 

Conrad Hotels Launches Time-Tailored Itinerary Program “1/3/5”

Conrad Hotels & Resorts has introduced a new global program, Conrad 1/3/5, offering immersive destination experiences designed to last one, three or five hours—ideal for busy travelers looking to make the most of their time. Officially launched in July 2025, the program is inspired by founder Barron Hilton’s belief in meaningful, place-driven discovery and aims to connect guests more deeply with local culture, design and storytelling.

From guided art tours in New York and sand sculpting in Orlando to horseback rides in Morocco and sword making in Tokyo, the curated itineraries reflect a rising demand for experiential travel. The offerings are tailored by property and bookable through each hotel’s concierge.

“With the launch of Conrad 1/3/5, we’re empowering our guests to discover new perspectives through curated, time-tailored experiences that go beyond the expected,” said Dino Michael, Hilton’s SVP & global head of luxury brands.

For planners seeking creative group extensions or localized cultural moments, the 1/3/5 program offers a flexible framework for integrating authentic experiences into incentive and executive travel.

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Oceania Cruises Takes Delivery of Oceania Allura, Announces Two More Ships in the Works

Oceania Cruises has officially taken delivery of its newest ship, Oceania Allura, a 1,200-guest vessel designed to raise the bar in culinary-focused luxury cruising. Built at the Fincantieri Shipyard in Genoa, Allura is the second in the Allura Class and features new dining concepts, revamped menus and the line’s first-ever crêperie. The ship also introduces expanded wine pairings, digital enrichment offerings and some of the largest standard staterooms at sea.

“She represents our bold vision for an entirely new generation of luxury travel experiences,” said Jason Montague, chief luxury officer. Guests aboard Allura will enjoy 26 inaugural voyages across the Mediterranean, Caribbean and Canada/New England beginning July 18, 2025.

At the ship’s delivery ceremony, Oceania confirmed an expanded shipbuilding plan: Two additional Sonata Class vessels are now slated for delivery in 2032 and 2035, joining Oceania Sonata (2027) and Oceania Arietta (2029). These ships will carry 1,390 guests and continue Oceania’s focus on small-ship intimacy, fine cuisine and immersive destination experiences.

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British Airways Adds Rabat, Graz and More Madrid Flights to Short-Haul Network

British Airways is expanding its European footprint with three new short-haul routes launching this winter. Starting November 5, BA Euroflyer will debut twice-weekly service from London Gatwick to Rabat, Morocco—marking the airline’s third Moroccan destination alongside Marrakech and Agadir. Known for its blend of historic charm and modern flair, Rabat offers a year-round warm-weather escape from just £70 each way.

Also from Gatwick, a new three-times-weekly route to Graz, Austria, will launch on November 21. The only direct flight between the UK and Graz, this addition brings British Airways’ Austrian destinations to four and gives travelers easier access to one of the country’s most festive holiday markets and summer outdoor scenes.

Meanwhile, BA Cityflyer will introduce 11 weekly flights from London City Airport to Madrid beginning December 1. These flights complement the carrier’s existing Heathrow service and are timed to support onward South American connections, including Bogotá, Montevideo and Lima.

All flights include the option of Club Europe business class, with added perks such as lounge access, priority boarding and full meal service.

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