New Balance has named Spanish pop and flamenco singer Rosalía as its newest brand ambassador. The resulting campaign includes a series of photos that showcase a deep level of storytelling and invites consumers to immerse themselves in the world of New Balance through the lens of Rosalìa (i.e., the new face of New Balance’s 204L).
TEAM CREDITS
CLIENT: NEW BALANCE
Global Brand President & Chief Marketing Officer – Chris Davis
Vice President, Global Marketing – Jeff McAdams
Global Director, Lifestyle Marketing – Tom Henshaw
Senior Manager, Global Entertainment Marketing – Charlene Masona
Global Entertainment Marketing Associate – Lily Marsh
Global Director, Media – Selda Bensusan
Head of Global Media – Ryan Cassidy
Senior Manager of Global Communications, Lifestyle, Brand, & Purpose – Joanna Howarth
Global Marketing Manager, Public Relations – Skyler Wilde
AGENCY: AMERICAN HAIKU
Chief Creative Officer – Thom Glover
Creative Director – Daniel Wolfe
Creative Director – Ben Muckenstrum
Creative Director – Jason Gold
Head of Operations – Christine DiStasio
Executive Producer – Leah Donnenberg Ramia
DESIGN: STUDIO TEMP
BUSINESS AFFAIRS: HAILSTORM
Manager – Emily Dalton
PRODUCTION:
Production Company – Arts & Sciences, Artists Commission
Photographer – Alex Prager
Managing Partner/EP – Marc Marrie
Managing Director/Partner – Mal Ward
Executive Producer – John Benson
Director of Production/EP – Christa Skotland
Head of Production – Milena Milicevic
Producer – Nina Beth Shiffman
Director of Photography – Robert Elswit
Production Designer – Clement Price-Thomas
Stylist (Rosalía) – Chloe & Chenelle Delgadillo
Stylist Assistants (Rosalía) – Yvonne Shelly & Chloe Taylor
Hair (Rosalía) – Mustafa Yanaz @ Art + Commerce
Hair Assistants (Rosalía)– Takao Hayashi & Rachel Hopkins
Make Up (Rosalía) – Shelby Smith
Nails (Rosalía) – Nails by Mei
Stylist – Callan Stokes
Key Hair – Paul Rizzo
Key Makeup – Nichole Elizabeth Servin
ROSALÍA PR: LEDE
ROSALÍA TALENT AGENCY: UTA
