Impeach President Bannon
On President’s Day a large number of posters appeared stating “Impeach President Bannon.” Dash Two orchestrated a Wild Posting® campaign with posters in New York City, Washington, D.C., Baltimore, San Francisco and Los Angeles.
The ad hoc group, identified more by their cause than by institutional identity, crowdfunded the Wild Posting® effort through Go Fund Me. Though that page is no longer available it can be seen via the Wayback Machine.
In contrast to the Fire Bill O’Reilly campaign which targeted a very specific area in New York City, the Impeach President Bannon campaign appeared widely. Nevertheless, as with other forms of outdoor advertising, Dash Two was able to provide specific locations that the group then shared with supporters.
These locations became part of news coverage with the San Francisco locations, for example, appearing in local coverage. In addition to sympathetic coverage on such sites as The Hill, coverage featuring the posters also appeared in oppositional media such as IOTW Report.
In addition to numerous street locations and related media coverage, photos of posters in the wild appeared on social media accounts. Crystal Sacca, who describes herself as the “better half” to famed tech investor Chris Sacca, helped spread the news on Twitter.
