“Masked to unmask copycats.”
THE ORIGINAL? Jollibee – Chickenjoy – 2022 Click the image to enlarge Source : Ad Forum Agency : David&Goliath Los Angeles (USA) |
LESS ORIGINAL Mc Donald’s – Chicken Big Mac – 2024 Click the image to enlarge Source : Cannes Lions Longlist Agency : TBWA Hunt Lascaris (South Africa) |
Be the judge!