Unlock the secrets to cutting through the chaos of content saturation with expert insights designed to elevate your marketing game.
If “Content is King”, then surely now, we’re seeing its kingdom expand into every nook and cranny imaginable.
With 60% of marketers creating at least one piece of content each day, adding to the 2.5 quintillion bytes of data, you have to live under a rock to avoid the colossus of content that invades our everyday lives.
So, what does your business need to do to separate from the content saturation problem and cut through the noise?
In this piece, we discuss how to turn content saturation into a potential opportunity and what your business can do to escape it.
Is Content Creation Saturated?
Competing for audiences’ attention spans becomes fiercer and fiercer as content continues to reign supreme for marketing purposes.
From rising to the top of search engine rankings to rolling down social media platform feeds, as businesses, we’re all trying to win that screen time battle with content saturation as the consequence of this competition.
Let’s put this into context. Every day, the internet receives:
Since French thinkers decided postmodernism defined our worldview, artists and creators have resigned to accepting new content is never original, with every piece just a variation of what came before it.
When we apply this idea to our current content marketing strategies, we can begin to understand how content saturation has created something of a creativity crisis.
After all, how many ‘Top X Things to do in a Capital City’ blogs do we need?
SEO saturates search engines. Trends in social media. Subject lines in emails. And so on.
The desire to disrupt our consumers’ attention has caused marketers to produce content as quickly and effectively as possible.
The cost?
An oversaturated content world that gets denser and denser by the day.
