Fenty Beauty and Savage X Fenty’s Hint at New Collaboration with GloRilla
Rihanna’s influential beauty brand Fenty Beauty and her lingerie line Savage X Fenty are stirring excitement as rumors circulate about a potential collaboration with the rising rap star GloRilla. This collaboration, expected to combine Fenty’s inclusivity and Savage’s bold, empowering designs with GloRilla’s raw energy and powerful presence, could shake up both the beauty and fashion industries. Here’s everything we know so far about this exciting new partnership.
Fenty Beauty: A Game-Changer in the Beauty Industry
Fenty Beauty made its groundbreaking debut on September 8, 2017, with one bold promise: inclusivity. Founded by Rihanna, Fenty Beauty became a global sensation, offering an extensive range of products that cater to every skin tone. The brand revolutionized the beauty industry by launching with 40 foundation shades, which quickly grew to 50 to ensure everyone could find their perfect match. The Pro Filt’R foundation became a cult favorite, setting the tone for Fenty Beauty’s commitment to diversity.
Fenty Beauty’s approach was not only inclusive in its product offerings but also in its messaging. The brand made waves by highlighting a variety of skin tones, genders, and body types in its marketing campaigns. This strategy has earned Fenty Beauty an ever-growing fanbase, especially among people who had previously felt underrepresented in the beauty industry.
In just its first month, Fenty Beauty achieved remarkable success, earning $72 million in earned media value and outpacing other major brands like Kylie Cosmetics and NYX. With viral moments and a focus on beauty for all, Fenty Beauty quickly became a household name and a staple in the beauty industry.
Savage X Fenty: Empowering Bold Confidence
Alongside Fenty Beauty, Rihanna’s Savage X Fenty line has reshaped the lingerie world. Launched in 2018, Savage X Fenty has been lauded for its wide range of sizes, offering lingerie for every body type and celebrating all forms of beauty. The brand made a major impact with its inclusive sizing, ensuring that everyone, regardless of shape or size, could feel confident and beautiful in their lingerie.
The Savage X Fenty runway shows are known for their bold, boundary-pushing aesthetics, celebrating diversity and self-love. Each show features models of different body types, ethnicities, and genders, challenging traditional beauty standards and promoting an image of empowerment and confidence. Rihanna’s commitment to inclusivity has made Savage X Fenty a favorite among those seeking lingerie that’s as empowering as it is stylish.
GloRilla: The Rising Star
GloRilla, is quickly becoming one of the most exciting new talents in the rap scene. Known for her fierce persona and unapologetic lyricism, GloRilla broke into mainstream hip-hop with her hit single “F.N.F. (Let’s Go).” Her rough-edged voice, coupled with her bold, fearless attitude, has made her a voice for women who refuse to conform to traditional stereotypes.
Since her breakthrough, GloRilla has gained a massive following thanks to her authenticity and no-nonsense approach to music and her personal brand. She’s aligned herself with powerful movements in the music industry, supporting women’s empowerment and showing that you don’t need to fit a specific mold to make it to the top. Her rise to fame has made her one of the most influential voices among young women in hip-hop, particularly those who are ready to break barriers and challenge the status quo.
The Anticipated Fenty Beauty x Savage X Fenty Collaboration with GloRilla
As Fenty Beauty and Savage X Fenty have continued to push boundaries in their respective industries, their rumored collaboration with GloRilla has sparked huge anticipation. Both brands have been known for their inclusive and empowering messages, so it’s no surprise that they’d team up with someone who shares those values in her music and public persona.
GloRilla’s bold, fearless energy makes her a natural fit for both Fenty Beauty and Savage X Fenty. It’s likely that this collaboration will center around themes of confidence, self-expression, and empowerment—all values that both Fenty Beauty and Savage X Fenty have embodied since their inception.
Whether the collaboration involves a limited-edition makeup line, a Savage X Fenty lingerie collection, or both, fans can expect an offering that highlights GloRilla’s fierce personality and style while staying true to the inclusive principles of Fenty Beauty and Savage X Fenty.
Rihanna’s Influence on the Beauty and Fashion Worlds
Rihanna’s ability to redefine industries goes beyond music. With Fenty Beauty, she made the beauty world more inclusive, providing products for every skin tone. With Savage X Fenty, she brought a much-needed breath of fresh air to the lingerie industry, encouraging women of all sizes to embrace their bodies. Rihanna has shown that the brands she builds are more than just businesses—they’re cultural movements.
The potential collaboration with GloRilla is another step in Rihanna’s journey to amplify voices that deserve attention in mainstream culture. It’s also a savvy business move that aligns with the growing trend of celebrity-driven product lines and cultural collaborations. By partnering with GloRilla, Rihanna and her brands are ensuring that they stay relevant in a rapidly changing market and continue to cater to a diverse range of customers.
Fenty Beauty’s Impact on Social Media and Marketing
Fenty Beauty has been one of the pioneers in the beauty industry’s use of social media, especially platforms like Instagram and YouTube, to connect with fans. In its first month, Fenty Beauty-related content amassed 132 million views on YouTube—a clear indication of the brand’s massive social media reach.
This digital-first marketing strategy has been essential in creating viral moments, and the upcoming GloRilla collaboration is likely to follow suit. GloRilla, with her massive social media following and connection to the younger, more digitally-savvy crowd, is the perfect partner to create buzz online and keep Fenty Beauty’s visibility high.
Fenty Beauty’s Super Bowl Moment
Rihanna’s 2023 Super Bowl Halftime Show brought another significant spotlight to Fenty Beauty. The singer subtly incorporated the brand during her performance, using Fenty Beauty to touch up her makeup live on stage. This moment reportedly earned $5.6 million in brand value within just 12 hours—a clear indication of how powerful the Fenty Beauty brand is, especially when tied to Rihanna’s global visibility.
What’s Next for Fenty Beauty and Savage X Fenty?
While exact details of the Fenty Beauty x GloRilla collaboration are yet to be revealed, fans can expect something big. Rihanna has always been strategic in her partnerships, and with GloRilla’s increasing popularity, this collaboration is sure to be another milestone in the history of both Fenty Beauty and Savage X Fenty.
As the collaboration develops, fans should stay tuned for official announcements, product releases, and exclusive content that will continue to push the boundaries of both beauty and fashion.
A New Era of Empowerment
The Fenty Beauty x Savage X Fenty x GloRilla collaboration is an exciting new chapter for Rihanna’s brands. With a focus on inclusivity, empowerment, and bold self-expression, the collaboration is bound to make waves in the beauty and fashion industries. GloRilla’s fearless personality and unapologetic style make her a perfect fit for the Fenty family, and fans are eagerly awaiting what’s next. Whether it’s makeup, lingerie, or both, this partnership promises to be one for the books.
