What’s a Good ROI For Rental Property?


Most people invest in real estate to generate income and build wealth over time. One of the main ways to build wealth is with rental properties. However, before buying real estate, knowing how to calculate ROI for a rental property is crucial to ensure it’s a smart investment. In today’s article, we’ll go over what a good ROI for a rental property is and how to calculate potential returns. 

Return on investment (ROI) chart illustrating rental property ROI growthReturn on investment (ROI) chart illustrating rental property ROI growth

Main Takeaways

  • Rental property ROI measures how much profit you earn compared to the amount you invest.
  • Cash flow, cash-on-cash return, NOI, and cap rate each provide a different way to evaluate an investment property’s performance.
  • Calculating ROI before purchasing a rental property helps you compare opportunities and make more informed investment decisions.

What Is ROI for a Rental Property?

ROI (return on investment) measures how much profit your rental property generates compared to the amount you’ve invested. It’s important for investors and Washington DC property management companies alike to understand how to calculate and maximize returns on a rental property.

Your net income from a rental investment is the total income you generate from monthly rent payments minus all expenses. To find your ROI, you’ll want to consider common expenses, including property taxes, insurance, maintenance costs, and mortgage payments. Additionally, the amount you invest in a property consists of the down payment, closing costs, and other expenses related to buying the property. Next, we’ll go over calculating your ROI and what makes a good return. 

How to Calculate ROI for Rental Property

One of the easiest ways to calculate the ROI for a rental property is by dividing your annual net profit by your total investment and multiplying the result by 100. However, investors also use several other metrics to evaluate a property’s performance.

Cash Flow

Investor reviewing a cash flow statement to calculate rental property ROIInvestor reviewing a cash flow statement to calculate rental property ROI

One of the easiest ways to calculate the ROI of a rental property is by looking at your cash flow. Cash flow is the money remaining each month after paying all property expenses.

  • Cash Flow = Rental Income − All Monthly Expenses

For instance, say you make $1500 each month from your rental. From that, you’d subtract your mortgage payment, property taxes, insurance, property management fees, vacancy costs, and repair costs. 

Cash-on-Cash Return

Next, calculating the cash-on-cash return can give you a good idea of how well your investment property will perform. It shows the ratio of annual cash flow to the amount of cash you invested. 

  • Cash-on-Cash Return = Annual Cash Flow / Initial Investment Amount

Once you’ve calculated your monthly cash flow, you can determine your cash-on-cash return. For instance, say you make $200 monthly after all your expenses are paid. In that case, your annual cash flow would be $2,400. From there, you’ll want to add up your initial cash out of pocket, including the down payment, closing costs, and repair costs. 

So, say you spend $24,500 out of pocket on your investment. Then, to calculate your cash-on-cash return, you would divide $2,400 / $24,500 to get a percentage of 9.79%

Net Operating Income (NOI)

The net operating income (NOI) is similar to cash flow since it measures rental income minus operating expenses. However, the biggest difference between NOI and cash flow is that NOI excludes mortgage payments and other financing costs while still including operating expenses such as maintenance, insurance, taxes, and vacancy costs.

Net operating income (NOI) used to measure rental property profitabilityNet operating income (NOI) used to measure rental property profitability

  • NOI = (Rental Income + Other Income) – Vacancy Costs and Operating Expenses

For instance, if your rental income is $1500 per month, you’d subtract your operating expenses from that total amount. So, if your operating expenses and vacancy costs add up to $850, your NOI would be $650

Calculating the NOI for a rental property is helpful when comparing potential investments. For instance, it gives you a gauge of your returns without the details of loan terms. 

Cap Rate

The capitalization rate, or cap rate, can estimate how much you’ll make on an investment. It’s similar to the cash-on-cash return, but it doesn’t factor in loan expenses. Additionally, it looks at the property’s purchase price instead of the total amount of cash you invested. 

  • Cap Rate = Annual NOI / Property Value

Say you buy a property for $100,000. To find the cap rate, multiply your NOI ($650) by 12 months to get $7,800. Then, divide it by the purchase price, $100,000, to get your cap rate of 7.8%.

What’s a Good ROI for Rental Property?

Determining a good ROI for rental property can vary depending on several factors. For instance, you must consider the location, property type, local market conditions, and investment goals. Many investors consider an ROI between 8% and 12% to be strong, although acceptable returns vary depending on market conditions, financing, and investment goals.

Investor analyzing rental property ROI to measure investment performanceInvestor analyzing rental property ROI to measure investment performance

It’s important to remember that ROI isn’t the only factor to consider while evaluating the profitability of a rental property investment. You’ll also want to consider the cash flow, appreciation potential, and tax benefits of investing in real estate. 

Ultimately, what constitutes a good ROI for rental properties depends on your goals and circumstances. That said, it’s crucial to thoroughly research the market and carefully analyze your finances before making any investment decisions. 

Importance of Calculating ROI Before Investing

You should calculate the ROI of a rental property for several reasons before going through with an investment. Here are a few reasons why you should run the numbers before making a real estate purchase. 

  • Evaluate Profitability– Calculating the ROI of a rental property allows investors to assess the potential of an investment before making a purchase. By comparing your expected returns with the amount of money you need to purchase and maintain the property, you can better determine whether or not it’ll be profitable.
  • Set Investment Goals– Calculating the profitability of an investment can help you set clear goals and determine how much risk you’re willing to take on. That said, you may want to target higher returns if you’re looking at a risky investment. 
  • Compare Investments– Calculating ROI allows investors to compare different opportunities and determine which one makes the most sense according to their financial goals. 
  • Identify Areas for Improvement– Finally, calculating ROI for rental properties can help investors identify where to improve or make adjustments to maximize profitability. For instance, if your ROI is lower than expected, you can find ways to reduce costs or increase rental income to improve your rate of return. 

FAQs About Rental Property ROI

Understanding rental property ROI can feel overwhelming when you’re comparing different calculations and investment strategies. Below are answers to some of the most common questions investors ask about ROI, cash flow, and evaluating rental properties.

What is considered a good ROI for a rental property?

A good ROI for a rental property generally falls between 8% and 12%, although the ideal return depends on your investment goals, local market conditions, property type, and financing. Some investors accept a lower ROI in markets with strong appreciation potential.

How do you calculate ROI on a rental property?

A common way to calculate rental property ROI is to divide your annual net profit by your total investment and multiply the result by 100. To find your annual net profit, subtract your yearly expenses from your annual rental income.

What expenses should you include when calculating rental property ROI?

When calculating ROI, include expenses such as mortgage payments (if applicable), property taxes, insurance, maintenance, repairs, property management fees, vacancy costs, and any other recurring operating expenses.

Is cash flow the same as ROI?

No. Cash flow measures how much money your rental property generates after monthly expenses, while ROI measures how profitable your investment is compared to the amount of money you invested. Both are useful, but they evaluate different aspects of your property’s performance.

Can property management improve rental property ROI?

Yes. Professional property management can improve ROI by reducing vacancies, helping retain quality tenants, coordinating timely maintenance, and handling day-to-day operations more efficiently. Over time, these efforts can help increase your property’s overall profitability.

Property manager helping a rental property owner maximize rental property ROIProperty manager helping a rental property owner maximize rental property ROIMaximize Your Rental ROI With Property Management

If you’re looking for a good ROI for rental property, it’s important to look at your management practices. After all, the key to a successful rental is proper management, quick maintenance, and excellent communication. If you don’t put time and effort into managing your properties, it may be hard to find long-term reliable tenants. 


Need More Advice? contact us today!

So, if you want to improve your rental management practices and increase your ROI, consider hiring comprehensive property management. Bay Property Management Group has the expertise and professionalism to help your rental business succeed. Contact BMG today to learn more about our services and how we can help maximize your property’s ROI. 

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