Later this week Cindy Rose, a former Microsoft executive, will doubtless tie herself in knots trying to explain how “agentic” deals with the likes of Google and Meta (would you join them for dinner without the benefit of a Roman-style taster?) will help realise WPP’s ‘Elevate28’ transformation. WPP has certainly gone all-out for Artificial Intelligence, …
The post Why don’t we just forget about AI? first appeared on More About Advertising.
