A-B’s Cutwater To Get Super Bowl Ad Next Year
Anheuser-Busch’s spirits-based RTD brand Cutwater will be featured in a commercial during the 2027 Super Bowl. While the price of the ad buy was not disclosed, 30-second spots during the previous Super Bowl were reportedly selling for around $8 million. Cutwater is also backed by partnership agreements with the MLB and PGA Tour, and with individual NFL teams and NBA teams.
According to Anheuser-Busch, Cutwater has more than doubled in size in 2026, growing 104% year-over-year in Circana channels through July 19. For 2025, the brand was up 59% to 6.4 million cases in the U.S., according to Impact Databank.
“As demand continues to grow, we’re investing behind the brand in a major way, from innovation and expanded production capacity to national media, sports partnerships, and cultural moments like the Super Bowl,” said Jake Kirsch, president of Beyond Beer at A-B. “Cutwater is a remarkable brand that consumers love: it’s an important part of how we’re building our spirits business, complementing our leadership in beer, and driving long-term growth.”
Among the specific expressions propelling growth, four-packs of Cutwater Lime Margaritas are up 87% at retail through July 19, while the brand’s Mango Margaritas surged 135%. Releases like Long Island Iced Tea, Espresso Martini, and White Russian are also driving sales, up 119%, 78%, and 87%, respectively.
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