Many leaders understand the importance of building a strong brand for their company’s product or services as being key to not only growing market share, but to developing a loyal base.
But most leaders neglect or even balk at the idea of developing a personal brand, seeing such efforts being more for those interested in self-promotion or becoming an online influencer.
However, as my guest in this episode of “Leadership Biz Cafe” points out, developing your personal brand is critical not only for your career growth, but it’s key to creating the impact many leaders aspire to have.
Vanessa Errecarte is an award-winning lecturer and marketing consultant who created and teaches one of the few only for-credit MBA courses in personal branding at the UC Davis Graduate School of Management.
For more than two decades, she has helped thousands of organizations and professionals clarify their value, stand out, and create meaningful impact.
I’ve invited Vanessa to join me on this episode so we can talk about her book, “Valuable and Visible: Redefining Personal Branding by Leading with Impact Over Image”, so leaders can better understand how developing your personal brand shapes how you show up for your team, but how it can help you create the impact you want to have through your leadership.
It’s an insightful conversation that will help you better connect with what’s your underlying purpose and understand the value of your insights and expertise have beyond your organization’s walls.
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