“Masked to unmask copycats.”
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| THE ORIGINAL? Lidl « Dill Restaurant » – 2013 Pop-up gourmet restaurant cooking only Lidl low cost products (without saying). Click on the image to enlarge Watch the Case Study Film (You Tube) Source : D&AD, Cannes BRONZE LION Agency : INGO Stockholm (Sweden) |
LESS ORIGINAL Carrefour « Restaurant Le cinquante » – 2026 Pop-up gourmet restaurant cooking only Carrefour low cost products (without saying). Click on the image to enlarge Watch the Case Study Film (You Tube) Source : Dans Ta Pub, Agency : BeInfluence (France) |
Be the judge!
